Traveling Frog is ramming: Raising frogs teaches me how to track popular keywords? [Updated on the afternoon of February 6th]

In the past few days, have you noticed that your Facebook feeds are almost flooded with photos of your friends’ “Travel Frog” (original name: 游かえる)? Well, even Mr. Vista is raising frogs, and his Facebook wall is full of photos of his Linger family!

Seeing this trend, friends who are content hackers, what do you think of it? That’s right, it’s time to learn how to track trending keywords!

游かえる This placement-based mobile game first became popular on the other side of the country, and then began to spread through reports and media tracking at the end of January this year. It’s become popular in Taiwan, and even singer Xu Ruyun is also raising it! Everyone can probably find that people around them have started to install this mobile game, and started to use Facebook and LINE to share frog travel photos. As a result, this mobile game from Japan spread in waves just through word-of-mouth.

How to confirm whether this keyword is worth pursuing? We can use K-line chart Google Trends to see keyword trends. (Behind V Station White Bear, he is very popular. “We are talking about content marketing trends, not stock market analysis!”)

The first step is to go to the [latest hot search terms] (https://trends.google.com.tw/trends/hottrends#pn=p12) in Google Trends (not the Yahoo stock market) to see if “travel frog” is among the top. Then I found that on January 27th and January 29th, I can see that travel frog entered the ranking of popular keywords!

Next, we need to determine whether it will only be popular for a day or two, and whether it will be used as a content marketing topic? Therefore, we have to observe the K-line chart to confirm whether it is in the “bottom-bottom-high” state, and at the same time pull out a single long red K-stick, which is a time worth entering. (V Da appeared again, directly deleted the words, and emphasized again that the huge fluctuations in the stock market in the past two days are definitely not the manipulation of content by hackers.)

Well, to get back to the point, we are going to use Google Trends’ [Explore Topics] (https://trends.google.com.tw/trends/explore) to learn about the popular trends of “travel frogs”. Enter “travel frog” in the search bar of the exploration topic, and the result is blank.

Uh, what went wrong? It seems that relatively few people use these four words to search together, so we have to change a keyword and use “travel frog” instead. Leave a space in the middle and search for it, hoping to increase the chance of winning.

Trends over 7 days:

Trends over 30 days:

Latest trends:

trends.embed.renderExploreWidget(“TIMESERIES”, {“comparisonItem”:[{“keyword”:“Travel frog”,“geo”:"",“time”:“2018-01-16 2018-02-03”}],“category”:0,“property”:""}, {“exploreQuery”:“date=2018-01-16%202018-02-03&q=%E6%97%85%E8%A1%8C%20%E9%9D%92%E8%9B%99”,“guestPath”:“https://trends.google.com:443/trends/embed/”});

So it seems that Travel Frog started to become popular around January 19th and 20th, and then the stock price went up and was hotly searched by Taiwanese netizens. (V didn’t hesitate, he just flattened the white bear and dragged it away, leaving bloody marks on the ground. Please refer to the scene of the Shaolin Temple’s Eighteen Bronze Man Formation in the movie “God of Cookery”.)

Supplement: From the trend analysis of Google Trends, the search craze for the keyword “travel frog” in Taiwan peaked on January 30 and January 31, and gradually declined from February 1.

At this time, it means that the keyword has begun to cool down. Too many people are using it. After February 2, it is the time to exit.

If you enter the market now, there will be no keyword bonus traffic to earn.

Then we use Google News[auxiliary query](https://www.google.com.tw/sea​​rch?client=opera&hs=SEl&biw=1496&bih=755&tbm=nws&ei=vPhvWpjPEIn68gWr3YHYCw&q=%E6%97%85%E8%A1%8C%E9%9D%92 %E8%9B%99&oq=%E6%97%85%E8%A1%8C%E9%9D%92%E8%9B%99&gs_l=psy-ab.12…0.0.0. 97111.0.0.0.0.0.0.0.0..0.0…0…1c..64.psy-ab..0.0.0…0.OPB1JUdfONk). Understand the status of reports and popular situations in the media. Pay attention to both the time and direction of the report to understand how your content may relate to Traveling Frog.

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxmrAYDKeYwgrfRZTZVMmU97dZw-VZrOZMD-qxRWFa8ewm _1HNXsycStEOnhAhyxMJ6R39ypCg6Xx1GSbCXaXQZWLPI4Jkwi6LJtfYnZMtcDg1Ck3uAw34H1BsOC8tHbyWXWU5fJY5V5gx/s1600/8.PNG)

In addition, you can also use external network popular ranking tools such as Dailyview to understand the popularity of Travel Frog. [](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdWFwWcj0Vn28ieKqao8Z4Qpv7F4VxojTq8QqEtz0jqsCG jggQeb6qrE4H2OJj0X7lTIVhdsYl-jRt-6g6GLXhc3K_zsmmqVPWMJ7YUyzQeI_9s32t3NLVfj4tex7IGxvUxrT0BJY-yasI/s1600/7.PNG)

From these places, you can find that some people use traveling frogs for psychological analysis, some write guides, and some spread frog pictures. But the same thing remains true. Basically, they are using the keywords of “travel frog” to get themselves included in the ranks of being searched.

Of course, if you use [Baidu](http://www.baidu.com/s?ie=utf-8&f=8&rsv_bp=0&rsv_idx=1&tn=baid u&wd=%E6%97%85%E8%A1%8C%E9%9D%92%E8%9B%99&rsv_pq=c55c56b10000563a&rsv_t=16c 9BG9PmWV1HdZubHUNtWqjblFBhk8bNpfuorQmyzQQJgMJp484p2OCHx4&rqlang=cn&rsv_ent er=1&rsv_sug3=37&rsv_sug2=0&inputT=9317&rsv_sug4=9317) to search, you will also find a lot of strategies and news about the other side. Meihua.com even wrote an article to teach you the [Four Major Routines] for chasing hot spots (https://www.meihua.info/a/71040), which is also worth your reference!

Content hackers, after identifying popular keywords, the next thing to think about is how to hitch a ride on the keywords and then generate corresponding copywriting or content—well, you have to act fast, hot stock price searches wait for no one.

Take a look at [Forbidden City Boutique] (https://www.facebook.com/npmshops/posts/1935167996494885) and the editor will follow immediately. Let’s all think about how to hook up our products with Travel Frog and jump on this craze.

Supplement:

• To keep up with the “Travel Frog” craze, various editors are launching cheats! 9 social operation cases worthy of reference

• Did you really understand the meaning of Frog Son’s postcard?

• What are your experiences playing “Travel Frog” (游かえる)?

• [Lu Qiuyuan: 10 things that the Japanese mobile game “Travel Frog” teaches players](https://tw.money.yahoo.com/%E5%91%82%E7%A7%8B%E9%81%A0-%E6%97%A5%E6%89%8B%E9%81%8A-%E6%97%85 %E8%A1%8C%E9%9D%92%E8%9B%99-%E6%95%99%E6%9C%83%E7%8E%A9%E5%AE%B6%E7%9A%8410%E4%BB%B6%E4%BA%8B%E6%83%85-072231450.html)

• BBC Chinese: “Travel Frog” is popular in China, why are young people obsessed with it

• ★ (new) A large number of spoof pictures of traveling frogs, pictures of young literary elders, and brand marketing appearances (general compilation)

• ★ (new) What’s so special about the popular mobile game “Travel Frog”? The development team revealed 4 features that are very different from ordinary games

• ★ (new) The Traveling Frog community memes can’t stop playing! To weigh the pros and cons, look at these 4 points

• ★ (new) Take you to see the 360-degree panoramic view of the frog room

★ The red text marked above is actually a call to action (CTA, Call to Action) from Content Hacker to readers (https://www.contenthacker.today/2018/01/how-to-create-the-perfect-call-to-action.html). February’s “[Content Hacking Lecture Series (CHL4): Creating Calls to Action for Your Content” is now open for registration] (https://www.accupass.com/event/1712060907201820775696), come and learn CTA together now!

★ Content Hacker Book Club: The power of content: don’t sell products! Use “content marketing” to let customers come to you! [Registration now]

★ To improve your content power, please don’t miss the [“Content Power: The Super Power of Building Brands”] (https://goo.gl/9hgqc2) online course

★ Picture source: 游かえる, Forbidden City Premium Fan Page, Dailyview, Google News, Google Trends

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Further reading

• Taipei Michelin Guide: Popular food keywords that gourmets and marketers should not underestimate
• “Wangnian Family Portrait” became an instant hit, but did the graphic content marketing campaign work?

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