Content is power: let us find great content channels in the vast ocean of marketing

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It seems that not long ago, everyone was still ignorant and vague about the concept of “content marketing”, but in the blink of an eye, everyone’s demand and expectations for “content marketing” have become quite strong. We can fully feel the needs of students from the two recent [Content Hacker Courses] (https://www.contenthacker.today/2018/01/content-marketing-with-storytelling.html) and the first three [Content Hacker Lectures] (https://www.contenthacker.today/p/lecture.html).

For Facebook’s successive downgrading of fan page and media post reach, as well as Google Chrome and Apple Safari Browsers are preparing to kill cover ads, and all bosses and marketers are looking for solutions, not wanting their past investments to disappear in just a few months. After seeing many marketing experts on the Internet emphasizing the importance of building your own content to attract customers, or even recommending [content marketing] (https://content.tw/power), many friends began to become interested in content marketing.

In fact, content marketing has been around for a long time, but it has been unable to enter the mainstream marketing field in Taiwan in the past. The reason is very simple, because content marketing is difficult to achieve immediate results, it is not easy to see the results of “purchase/order” immediately, and it requires long-term management that is time-consuming and labor-intensive. For small and medium-sized enterprise owners and marketers who want to see immediate performance results, they need to put a lot of effort into it, so they are rarely included in the consideration of marketing tools.

However, as Facebook and Google change the rules of the game in response to the needs of Internet users, traditional sales-style advertising can produce less and less benefits. If business owners set promotional discounts too low for advertising, they may be mistaken for Facebook scam ads, causing potential customers to flee faster.

Content marketing seems easy, but it actually requires re-establishing cognition; this will force business owners and marketers to change the main word of marketing from “we” to “you”. After holding several courses and lectures, Mr. Vista and I both have a profound understanding: It is really not easy to change this deep-rooted view.

Because of this, Teacher Vista and I want to start with the most basic and simplest way to get started─Reading Club. By reading recommended books and articles related to content marketing, as well as communicating with each other at gatherings, business owners, marketers, and students who are interested in learning about content marketing, as well as students who plan to join the marketing ranks, can step into the field of content hacking and understand the cases and practices related to content marketing.

For those who are worried that the power of traditional advertising marketing has diminished and are at a loss, or who are new to content marketing, we welcome you to join the [Content Hacker Reading Club](http://%E5%85%A7%E5%AE%B9%E7%9A%84%E5%8A %9B%E9%87%8F%EF%BC%9A%E4%B8%8D%E8%B2%A9%E8%B3%A3%E5%95%86%E5%93%81%EF%BC%81%E7%94%A8%E3%80%8C% E5%85%A7%E5%AE%B9%E8%A1%8C%E9%8A%B7%E3%80%8D%E8%AE%93%E5%AE%A2%E4%BA%BA%E8%87%AA%E5%B7%B1%E6%8 9%BE%E4%B8%8A%E9%96%80%EF%BC%81/), let’s start from the beginning to understand and understand the practice of content marketing combined with growth hacking, and understand the important impact that content marketing will have on the image building and marketing strategies of corporate organizations?

Well, let’s join the Content Hacking Book Club! The most important investment is actually not the cost of buying books or venue fees, but the time and effort invested in understanding and learning.

Are you willing to work with us to improve your content marketing skills?

★ Content Hacker Book Club: The power of content: don’t sell products! Use “content marketing” to let customers come to you! [Registration now]

★ To improve your content power, please don’t miss the [“Content Power: The Super Power of Building Brands”] (https://goo.gl/9hgqc2) online course

★ Content Hacking Lecture Series (CHL4): Create a call to action for your content [Registration now]

★ Image source: [Pixabay](https://pixabay.com/zh/%E6%B5%B7%E6%BB%A9-%E6%97%A5%E5%87%BA-%E9%BB%84%E6%98%8F-%E6%B 5%B7%E6%B4%8B-%E6%B5%B7-%E6%B5%B7%E6%99%AF-%E5%A4%AA%E9%98%B3-%E6%97%A5%E8%90%BD-%E6%B0%B4-1867285/)

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Further reading

• Taiwanese pigs want you to be a teammate: Use the special effects frame of Facebook photo stickers and protect the pigs together
• Fan Economics: A brief discussion on the setting method and practical application of audience conversion funnel in Facebook advertising
• Selling without selling is content marketing──Experiences from participating in the Content Hacking Reading Club (CHRC1)

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