Marketing content that tests the strength of your heart──do you dare to expose the entire modification process to the sun?

Nissin Instant Noodles, which has always been famous for its bold promotional content in Japan, published a very interesting continuous picture advertisement on Company Twitter on October 17.

Generally speaking, the content to be presented to the audience must be carefully designed and beautiful pictures. But this time Nissin went in the opposite direction, not only exposing the entire process of modifying the advertisement, but also deliberately increasing the intensity of the spoof to make all readers laugh.

Reverse spoof operation, integrating product features into laughter

In addition to being lively and interesting, it also creates opportunities in the process. Through the instructions specified by the owner to modify words or add or modify picture elements, all the product features of the new cheese instant noodles are emphasized one by one, so that readers can remember them clearly. It can be called an advanced method of placing product features.

In fact, Quanlian FB editor also tried to “modify” advertisements at the beginning of this year, which is similar to Nissin instant noodles. The Ogilvy team in charge of the operation deliberately used the hot pot ingredients advertisements that had been published last year as the base image, leaving traces of cutting and deleting the hot pot ingredients into drinks on each hot pot advertisement. However, in fact, they carefully selected the appropriate drinks to match the hot pot ingredients, thereby creating the implicit meaning of “eating hot pot with drinks.”

Suggestion: Risky moves can only be done once in a while and cannot be used frequently.

However, from the perspective of content marketing, this kind of risky move can only be done occasionally. Even if it is to be used again, it will have to be after a few years. Otherwise, it will immediately be considered as a repeated use of the old saying, but it will make readers feel that it is just a waste of time or that it can only imitate, creating a negative impression, which is not worth the gain!

★ Source of the first picture: Pixabay

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Further reading

• Interesting and good-looking is king──Hand-drawn style content marketing is the rule
• Content is power: let us find great content channels in the vast ocean of marketing
• Experiences from the 1st Content Hacking Lecture (CHL1)─Only by continuously cultivating content can we establish influence

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