"I am GaryVee: The Ultimate Social Operation Bible of Internet Masters" Book Club: Dedicate yourself wholeheartedly, is the path of a hero

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The author of this article まろ is the author of the light novel “Southern Cross”. In the spirit of “taking from the Internet and giving back to the Internet”, we share personal experiences, covering entrepreneurship, business strategy, business management, marketing planning, psychology, etc. Thank you for authorizing the “Content Hacker” website to reprint it. Thank you hereby.

There are few marketers who don’t know Gary Vaynerchuk. Strictly speaking, you may not know the name “Gary Vaynerchuk”, but you know his classic case that has been included in the marketing lesson plan-wine tasting video. He has been involved in it since before the term “content marketing” may even have been defined.

As major brands have also entered social platforms, creating a large amount of content (regardless of quality or not), and various types of online creators (bloggers, YouTubers, fan pages and communities) have emerged. There is no doubt that traditional one-way marketing has gradually lost its power. Modern consumers have a much keener sense of smell than ever before. Whether a product is good or bad is no longer a matter of manufacturers bragging, but must seek the resonance of consumers.

In this era where a lot of content seems to be needed, young people want to become Internet celebrities. We must ask ourselves, is the so-called “content marketing” really such a superficial thing?

When Gary Vaynerchuk, the originator of content marketing and perhaps even the originator of Internet celebrities, published the book “[I am GaryVee: The Ultimate Social Operation Bible of Internet Masters] (https://goo.gl/wFRvYK)”, it immediately caused a sensation. I am very grateful to Teacher Vista for deciding to hold a reading party for this book when it was first published.

This book mentions seven mental skills: intention, authenticity, passion, patience, speed, effort and focus. Dear, you must have seen these words, and I don’t know how long ago you have seen them. However, knowing and practicing are two different things. Do you know how much enthusiasm and patience it takes to launch thousands of wine tasting videos?

This is a belief. However, faith is bound to be challenged.

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Just like Gary’s sharp-tongued and unsparing interviews on the Internet, he did not intend to write a chicken soup for the soul. Instead, what he wants to illustrate is how you should work hard and ignore other people’s eyes. Record every moment of every day to let people who know you in the future know how your heroic path was created. (Maybe it can also be said that it “climbed” out, but that is not important)

If, by chance, you want to create works on the stage of the Internet and leave your own footprints. No matter what kind of work you want to make, watch this video of his first.

You may not be naturally beautiful, or you may not have the resources, but that doesn’t stop you.

You know, how many people regard creation as their faith. The stage of the Internet is not only a catwalk, but also an arena. Can your faith, or beliefs, collide with these people without retreating?

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Thanks to Teacher Vista for letting me share my thoughts during the book club. As a creator, I resonate with Gary Vaynerchuk’s journey. Just as I shared with my friends who wanted to publish a book in a creative workshop a while ago, I asked them, “What do you want to say in your work? What are your beliefs?”

Because creating is too hard, people with no enthusiasm will never be able to sustain it. I have too many friends who are like this.

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Therefore, I will not use the perspective of a business book to explain the inspiration given to me by Gary Vaynerchuk. Instead, I will use the perspective of a staunch believer and fearless missionary to look at people who try to change the world with their creations. [](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUK_0wGHaJIhq_rdrhzGZ-RMut4BWaiH0JSZlP1PuM-DdcmO2zr wjrdboiyWaL45TYbBgm6-bd276XNMbzT0II9h6FLc0BH_m9DKb-HSP56-xd6lHA5v6r3zcngSVnBGKYD_v2pLXm4Tk1/s1600/S__33366021.jpg)

(Photography: Elain)

In addition to introducing Gary Vaynerchuk in this book club, the teacher also talked about the business model of self-presentation, which is roughly divided into two categories: IP and content. The IP mainly uses “people” as the display point, such as the embarrassing star man and the science wife; the content is the opposite, such as: world-weary philosophers, some negative energy every day, etc.

These two types of operating models are completely different, and of course there can be some degree of mixture. This is a very critical link in brand building in the social era.

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(Photography: Elain)

Finally, I would like to thank Teacher Vista for leading us to learn the essence of this book. In addition to the seven mental methods mentioned above, this book also has examples and social media operations. I think the most important thing is to first let your body, mind and soul become a creator. In this way, the resources you have and the results of your learning can be turned into weapons to open up new territories.

Your journey as a hero begins.

★ Do you want your copywriting to be liked by more people? Come and watch “[Slow Reading and Understanding in Seconds] (https://www.books.com.tw/exep/assp.php/vista/products/0010973827?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202605)”.

★ Welcome to register for Vista’s November Reading Club: “[Quantitative Marketing Era] (https://vista.typeform.com/to/zYpcve)”

★ Improve your content power, sign up for the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”

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Further reading

• “I am GaryVee: The Internet Master’s Ultimate Community Operation Bible” Book Club: Don’t be afraid of imperfection, just keep doing it
• I read “Small Group Effect: The Invisible Power Sweeping Massive Users”: Make good use of profit drivers to gain an advantage in the era of quick success
• “I am GaryVee: The Internet Master’s Bible for Ultimate Social Operations” Book Club: Dedicate yourself wholeheartedly, is the path of a hero

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