In addition to launching the "hidden version" chat room special effects, perhaps more can be done...
[
](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijfhgWp6O4cJutwvatMNBJpY8ldVARzoQOcHeR6fvYQi1XYs9VtRcX5wToJtBoPfXdTV QhFCCdGgFD_tF9c7XxWkrJTbpL0dwPNEYLEiVq7IcrK0EFx2kxaT6ToU_oOIlOraN klhUyIxtG/s1600/%25E5%2585%2583%25E5%25AE%25B5%25E7%25AF%2580.jpg)
Tonight, many friends shared the news on Facebook or LINE groups that “[Masks will be available for real-name purchase starting from 2/6. Each person is limited to purchase 2 pieces within 7 days] (https://www.cna.com.tw/news/firstnews/202002035007.aspx)”. This move is also expected to temporarily calm everyone’s anxiety about buying masks.
But I also saw a message shared by an enthusiastic student in the National Taiwan University class group I belong to: “Enter the three keywords “Lantern Festival”, “Sky Lantern” and “Health” in the LINE chat room] (https://today.line.me/tw/pc/article/ LINE+%E5%8F%B0%E7%81%A3%E9%99%90%E5%AE%9A%E3%80%8C%E9%9A%B1%E8%97%8F%E7%89%88%E3%80%8D%E8%81%8A%E5%A4%A9% E5%AE%A4%E7%89%B9%E6%95%88%E4%BE%86%E4%BA%86%EF%BC%81%E8%BC%B8%E5%85%A5%E4%B8%89%E7%B5%84%E9%97%9C%E9%8D %B5%E5%AD%97%E5%B0%B1%E8%83%BD%E7%9C%8B%E5%88%B0-DWq3Mw) In any group, you can see the cute bear and rabbit appear together, and let go of the sky lantern in your hand to enjoy the warm and healing golden light in the night sky.”
When I saw this message, I first thanked my classmates for their enthusiastic sharing, and then I affirmed the LINE team’s emphasis on traditional festivals. Thinking about the golden light all over the sky, it will definitely bring you some warmth. However, when I think about it carefully afterwards, I can’t help but feel a little pity…
At this moment when the epidemic situation is not stable, I am afraid not many Chinese people will have feelings about the Lantern Festival, right? Of course, it’s important to reunite with loved ones to eat rice dumplings and light up sky lanterns, but as one of the country’s leading online companies, maybe we can have higher expectations for LINE?
It’s not that we can’t sing and dance at this moment, or that LINE must donate money, masks, etc. However, in addition to launching hidden chat room special effects and delivering the latest epidemic prevention information and related news on the LINE TODAY platform, I think LINE may be able to do more…
Based on the high market share that LINE, an instant messaging app, has achieved in Taiwan, as well as the general high support for the company among Chinese people, I am wondering if it would be better if we could not only launch a hidden version of the special effects of the chat room, but also do more corporate social responsibility, or try some other projects.
Of course, maybe LINE has quietly done a lot of things, or is intensively planning related activities and mechanisms! Let us work together and hope that this crisis will calm down soon.
God bless Taiwan, God bless the world.
Postscript:
A friend suggested that I could put forward some practical suggestions and provide them to LINE for reference. In fact, if LINE or other Internet companies have human and material resources, there are really many things that can be done! In addition to helping to promote health education information and popular science, including the “[Report on Current Situation of Masks in Supermarkets] (https://mask.goodideas-studio.com/)” or epidemic maps, etc., which enthusiastic netizens have done before, are also good ideas!
Personally, I think that instead of just spreading meaningless stars on your mobile phone, capable companies or individuals can really make more contributions. Of course, I don’t want to say anything like “the greater the ability, the greater the responsibility.” After all, I wrote this article for no other reason than my love for LINE and my high expectations for it.
[
](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRkkZkKnEI3F3AtHZhFcQjutPU_ezlsOXByvA31zRQneHPyscQRWJ sudYWFiRPv1Coi6Y891okvHqCekeef6_qaJxR2Ew-d-4HQovzGpVN1hJqKWkKp-4mAlMO2NE2PEsjS2-Zs8WLBOFr/s1600/b_illust_91_0M.png)
★ Want to use content marketing to grow your business? Come and take a look at “Content-inspired marketing”.
★ Do you want your copywriting to be liked by more people? Come and watch “[Slow Reading and Understanding in Seconds] (https://www.books.com.tw/exep/assp.php/vista/products/0010973827?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202605)”.
★ Welcome to purchase the audio course “Create Content Marketing from 0 to 1”.
★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”
★ Photo Credit: Melanie Magdalena
