Krenz talks about personal business model design: Bringing into play the Hakka spirit and creating a successful flywheel

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoz8yQ4WN1RVbIzfrzMo Y-lu8KTsSr8LANUoWU4ydTQ-sijEUL3VD4raW2fsXXkHr1cEY30nJEB8DEPJ2IMh5rCMi4w5maTyfzzOKALHW lt1JDIgPoCnh723GNoU5wTUL1L_lBS_tHdEpC/s1283/%25E5%2580%258B%25E4%25BA%25BA%25E5%2595 %2586%25E6%25A5%25AD%25E6%25A8%25A1%25E5%25BC%258F%25E8%25A8%25AD%25E8%25A8%2588.jpg)

The concept of “Flywheel Effect” is: the transformation from good to great does not rely on a decisive action, a grand plan, a little luck or Waiting for a miracle to happen is like pushing a huge and heavy flywheel. You have to push hard and turn it round and round. The flywheel rotates faster and faster, gradually accumulating kinetic energy. Finally, at a certain moment, the flywheel speeds forward with irrepressible kinetic energy, creating a soaring achievement!

On the evening of January 5, 2021, I listened to a lecture on the theme of “Personal Business Model Design” delivered by Krenz at the [Business Thinking Academy] (https://www.bizthinking.com.tw/). Krenz, known as “K Big” in the world, is the founder and chief lecturer of KRENZ’S ARTWORK (KK Magic Academy).

K University, who graduated from Yuan Ze University’s Department of Information Communication, has been working as a freelance artist since 2009. She is good at drawing beautiful girls with melancholy eyes. He is unique in the processing techniques of light, shadow and color, and is also very good at teaching and application of painting.

In addition to offering physical and online painting courses, he has also been invited to attend lectures at schools and institutions at all levels at home and abroad to share his experience in painting creation. Since 2009, he has been studying 2D drawing creation techniques related to animation art, and has successively offered courses focusing on art basics such as perspective, dynamics and color.

Although he is respectfully called Big K, Krenz is actually still very young. With more than ten years of teaching and brand operation experience, he now leads a 70-person [KK Magic Academy] (https://www.krenzartwork.com/) team, serving more than 10,000 students. He has more than 1.2 million followers on the social platform. A single live broadcast has been watched by 3,000 people, and he has achieved an astonishing number of 600 orders sold within 15 seconds! In addition, the number of members has increased hundreds of times every year…

Well, just hearing the above results, does it surprise you?

To put it bluntly, K University is actually my junior student in the Communication Department of Yuanzhi University (except that he is studying in the undergraduate department, while I am studying in the graduate school). Although we have both dabbled in multimedia technology, he is extremely talented and successful in the field of fine arts and painting, while I love text creation and have yet to accomplish anything…

Without further ado, in more than two hours of online sharing last night, K started from the beginning, talking about how he, as a painting novice who had just graduated from college, started by creating and selling personal albums, and then later entered the [painting teaching] (https://asun.tw/krenz/) market, and in 2018, he transformed physical courses into online teaching. He integrated the process of live video streaming, after-school homework delivery, and teaching assistants’ correction of homework through QQ groups into a unique online teaching method, which successfully subverted the operation model of traditional painting courses!

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3B6qlYZCoS_OvCOay3bScxeJ2f32uB6Htu6nebLBA2pEFeAZ0e1f7AZAc89ZybLF4gbQ9kzd qikuBvkb5AjOGWrdiY9Q5HauONfeVZUGbF_WZmuW_hGfwoYgXLNPwueuWZ_Dar8BQCXo j/s1478/Vista%25E5%2592%258CKrenz%25E5%2590%2588%25E7%2585%25A7.jpg)

K University shared his personal business model with everyone without reservation, and thoroughly explained his entrepreneurial thinking and [Hakka spirit] in this keynote lecture at 1.5 times speed (https://chiculture.org.hk/tc/china-five-thousand-years/1009).

In the book “Asiatics”, the British scholar Buckenton cited the Hakkas’ hard work, endurance, frugality, generosity, unity, patriotism, daring and other advantages, praising the Hakkas as “cheese on the milk”, and finally believed that “the Hakkas’ spirit is the spirit of Asia.”

K University and I did not know each other when we were students. We had more communication with him through the “Full Subscription” community. Later, I heard his public speech or sharing many times. Although I have long been familiar with the entrepreneurial story of K University, I benefited a lot from this theme lecture last night. I took more than ten pages of notes on my iPad, and to be honest, I got a lot of inspiration.

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgz9grEvNCJiL0t5LcX3sLsLAcA518FciG8rqumLErUqTTxus rK9YThnOvzmoNlJ6UFwlUimIrm7JuIbzFEpLs9ZA24dWngjbEqHIFolxDmW4XMqWNFdH3p8riBzRE9G9ZTTW8j6IDEncX9/s1478/Krenz.jpg)

If I want to make a conclusion first, this is not only a course that those engaged in education or training should take, but also a theme lecture worth listening to for many friends, creators and even knowledge workers who are interested in starting a business!

Next, let’s talk about three key points that inspired me in last night’s keynote lecture:

• Synergy: As both an entrepreneur and a creator, time (or, to be precise, concentration) must be the most precious resource. Therefore, K University attaches great importance to “synergistic effect”, that is, can it achieve 1.5 times or even double or triple the benefits while doing one job?

For example, there are many good painters in the industry who take on projects to make a living, but they often only get a fixed remuneration for painting for clients. However, the fast-thinking K University knew how to find another way and tried to actively negotiate with the industry to try to get the paintings to be self-published and even used as materials for lectures and course teaching. In addition, he boldly videotaped his painting or teaching process and turned it into an online course, which can be said to amplify the energy of creation to the extreme.

• Scale: Many business operators attach great importance to profits, but I noticed K University’s pursuit of scale. Whether it’s the size of the fans, the community, or the size of the work and team, he has his own opinions.

For example, he mentioned that as a lecturer or creator, you need to accumulate at least 5,000 to 8,000 fans before you can circulate yourself, break through the stratosphere, and extend your tentacles outside the circle. K University said something last night: “Only when you reach a certain scale can you see an inflection point in career development.” It reminds me of the “I love writing notes” community I run. Although it is “Buddhist management”, it seems to be following a similar trajectory!

• Standardization: For bosses or entrepreneurs who want sustainable operations, standardization is naturally a very important thing! But K University not only standardizes the course content, but also standardizes the submission of homework by students and the correction of homework by teaching assistants. This is incredible!

Standardization may sound simple, but those with real teaching experience will know the difficulties and subtleties involved. For example, I have launched the “Vista Writing Companionship Program” (https://vstar.school/services/vista-writing-program/) for more than two years. Each student’s background and needs are different. At this time, it is necessary to think about a teaching solution. Whether it is setting examination questions, correcting homework, or giving feedback and suggestions, students’ understanding and expression ability must be taken into consideration in advance to achieve the ideal teaching effect. In other words, only if students are willing to actively think and practice deliberately can they achieve progress and growth!

Tonight, I re-read the more than ten pages of notes. In addition to the three key points mentioned above, namely synergy, scale and standardization, K University also has two principles, namely persistence in creation and continuous iteration, which also impressed me deeply.

Looking at the development of KK Magic Academy over the years, and referring to K University’s sharing, we can understand the operation model of its marketing funnel: [](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDSoU9esajTaxBZGcaKmE2zkov KvQ7KHcR3KfLLKxMyWDSPiyNQ8cDeBfDZ9UqGW_85KI0ALc03bXFuCy9MiHsSkR5Wdrs4jJwU8MsyXEovTTSQk4v _Pr-keFdQtSZr67nYsxqJn_qDUmJ/s2048/KK%25E9%25AD%2594%25E6%25B3%2595%25E5%25AD%25B8%25E9% 2599%25A2%25E7%259A%2584%25E8%25A1%258C%25E9%258A%25B7%25E6%25BC%258F%25E6%2596%2597.jpg)

From the marketing funnel used by KK Magic Academy, it is not difficult to see K University’s design ingenuity at each stage and its precise market positioning and segmentation. What’s even more powerful is that the moat he built can effectively prepare for business operation and expansion. Well, although this part was not covered much in last night’s lecture, it is still worth pondering and learning.

In my opinion, K University not only has excellent painting skills, but also has unique business thinking. In addition, another very important point is that his ability to learn and integrate application is also worth emulating!

Although K University has long been famous, it still invests a lot of time and money in self-study every year. As the saying goes, “When you see a good person, think about it; when you see a bad person, you should introspect yourself.” Having said that, this is one of the reasons why I chose to join the Business Thinking School in 2021.

Just after I signed up for a course at the Business Thinking Institute at the end of last year, some friends I knew well would often jokingly say: “Hey, are you making a mistake? You should be a mentor!” Thank you for not taking it personally, but because “learning is endless”, continuous learning and self-improvement are still very important!

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtXLM72oOGyinYh5YspcctfxwX6pjfWkxRqUDTdKDIO9GE93u9u9NzLJWVAMgECaeK6aPQImswurK4bFfb1DL _7hknCSrIq7pE9f5Xr2dhNL9glLXdwEcDJXrtKOyh4zEMITTBN62288Be/s1526/%25E6%2588 %25AA%25E5%259C%2596+2021-01-06+%25E4%25B8%258B%25E5%258D%25886.25.07.png)

Through this theme lecture, K University not only generously shared his experience in the painting education market for more than ten years, but also showed more clearly how he designed his personal business model from scratch and gradually revised his development trajectory according to market demand.

He also shared his business strategies secretly, from book publishing and picture album sales to tips on converting physical courses to online development, as well as product promotion and community management. You can get complete answers in this theme lecture. During the Q&A time at the end of last night’s event, he also answered many students’ questions, which was full of useful information.

Recently, the book “Flywheel Effect” has become very popular, and you can see that many companies or entrepreneurial teams are trying to draw their own flywheel systems. If we say that the global e-commerce giant Amazon rotates its flywheel through the following model:

Members→Merchant→More products→More members→More merchants→More products

So, what is the big K flywheel? Well, maybe so?

Owners→More works→More fans→More courses→More students→More derivative products

Even after one night, the various Know Hows mentioned by K University are still echoing in my mind. Now, I have also made the three key points and two principles he mentioned into a knowledge map to share with you:

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicOR-Gzacd3l61j9xr0IMS g5T4uVVzUtxAWImhhZEYU2XpumTRW3Ix-XPkcOaLI8GiPYJKHUSnpjitBmOTIxgrt74dcekSI2cs5eYLDB9T zjVMOHOqYU8jm-v-q9lieA9Qg8NwxQKdSpXN/s2048/%25E5%2580%258B%25E4%25BA%25BA%25E5%2595% 2586%25E6%25A5%25AD%25E6%25A8%25A1%25E5%25BC%258F%25E8%25A8%25AD%25E8%25A8%2588.jpg)

It is truly an honor to be able to get to know such an outstanding student and see him develop the Hakka spirit and create a successful flywheel. At the same time, it also gave me more ideas, and I hope to create my own career flywheel in 2021!

Who is Shun? To whom? The same is true for those who are promising.

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Further reading

• Make good use of AI tools to help you understand what foreign language videos are saying in seconds
• Stop developing apps, it seems you can make money faster by selling T-shirts online
• Seizing the craze of game audio and video live streaming, Twitch makes money in a good way

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