Lay out search engine marketing strategies to let customers proactively come to you

When it comes to search engine optimization (SEO), I believe everyone is already quite familiar with it. But, do you know what search engine marketing (SEM) is? Why is it important?

What is search engine marketing

Wikipedia tells us that [search engine marketing] (https://zh.wikipedia.org/zh-tw/search engine marketing) is an Internet marketing model that promotes websites by increasing the visibility of search engine results pages or through search engine content networks.

Search Engine Marketing (SEM) mainly includes two types:

The first refers to keyword marketing, where companies use paid sponsorship (Paid Inclusion Policy) and bidding to list their websites on the search engine results page (Search Engine Result Page, SERP) (therefore, it is also called keyword marketing or advertising).

The second type refers to the so-called Search Engine Optimization (SEO), which means using various web design and writing techniques to place your website at the top of the search results to attract consumers’ attention and clicks, thereby achieving the purpose of advertising and marketing.

Consumer demand behind search

I dare say that everyone can understand every word above, but if you really want to delve into the content, some people may be confused, right? What does the so-called search engine marketing have to do with our work or daily life?

If I say that searching is one of the many things we modern people must do every day, I believe you will not object. Whether it’s looking for restaurants, shopping or looking for vacation strategies in 2025, we deal with Google every day! In other words, behind the search often means various consumer needs, so if you can meet the needs, it means that you can bring a steady stream of orders to the company!

Recommended online courses

I’m very happy to hear that my good friend [Qiu Yuting] (https://www.facebook.com/backtrue) has opened a class called “[Customers come to you proactively! A comprehensive search engine marketing strategy] (https://bit.ly/3wYQDr4)” on the online learning platform hahow. He will lead everyone to think about consumer channels and preferences in an all-round way. By understanding search engine marketing and SERP layout, and using Google Ads operations to improve search engine optimization, he will do a good job in accepting demand, meeting demand and creating demand, so as to achieve the key marketing strategy of increasing the brand’s share of consumers’ minds.

This course is particularly suitable for the following groups:

1. New marketers who are new to the industry and want to establish a concept of brand marketing layout.
2. E-commerce merchants who already have experience in e-commerce operations and want to make more effective use of their budgets.
3. Marketing planners who want to establish a complete Google advertising and SEO operation.
4. Marketers who want to increase brand reputation and achieve more transfer orders.

Course features and instructor introduction

There are not many courses related to search engine marketing in China. The features of this course include:

1. Focus on consumers and strategically capture contact exposure points.
2. Quickly establish a solid thinking strategy that is not limited by updates and changes in marketing tools.
3. Provide short-term and long-term layout solutions, including new and old media and public relations operation methods.
4. Diversely combine Google Ads and social advertising to expand SEO and keyword optimization.

Qiu Yuting has more than 15 years of working experience in the field of online marketing. He is not only familiar with theory, but also has rich practical experience. He has also coached more than 1,000 students, supervisors and business owners in the operation and planning of the marketing field, and has built hundreds of brands in different fields, successfully improving performance or opening up new markets. Learning search engine marketing from Teacher Qiu will undoubtedly help you save time on exploration.

---