"The Little Voice of Vista": How to do SEO from scratch
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Recently, a friend from the audience wrote in asking about SEO issues, so today let me talk to you about how to do SEO from scratch!
Speaking of SEO, also known as search engine optimization, I believe everyone is familiar with it and should have heard of this term.
According to Wikipedia, [Search Engine Optimization] (https://zh.wikipedia.org/zh-tw/Search Engine Optimization) (English: search engine optimization, abbreviated as SEO) is a method of adjusting websites by understanding the operating rules of search engines and improving the ranking of target websites within relevant search engines. Since many studies have found that many search engine users tend to only pay attention to the first few items in the search results, many websites hope to use various methods to influence the ranking of search engines so that their websites can have excellent search rankings.
The so-called “optimization for search engines” refers to making the website more easily accepted by search engines. Search engines will compare relevant content between websites, and then the browser will present the content to searchers in the fastest and most complete way. In other words, search engine optimization is to optimize through search engine rules to create a better user experience for users. The ultimate goal is to provide a good user experience.
Speaking of SEO, I have previously written a series of related articles in the Digital Marketing Column of the Economic Daily, hoping to help the development of small and medium-sized enterprises.
Many people may mistakenly believe that only large companies have the budget or resources to operate SEO, but this is not the case. The logic of SEO is not only applicable to large enterprises, even small companies, studios or freelance workers can also use SEO to improve search rankings.
To put it simply, there are usually only three reasons why people search online, namely to find information, shopping and entertainment. So, if you can continue to create high-quality content, search engines such as Google, Bing, or Baidu will be able to understand your expertise and what efforts you have made?
In other words, the key to success in SEO lies in the application of content strategy.
It is recommended that friends who are interested in getting involved in SEO start by putting themselves in someone else’s shoes and observe what keywords or solutions people usually search for. Once you understand the visitors’ intentions and how to answer their questions, you can start to construct your own SEO blueprint.
If you want to know the popularity of certain keywords on Google, you can make good use of various SEO tools on the market, such as Ubersuggest or Keywordtool and other online services. After you have taken stock of popular keywords, you need to make good use of this information and use SEO operations combined with content production to improve search rankings.
For example, if you are engaged in the tourism industry and provide in-depth tour guide services in Huadong, in addition to strengthening service quality, you also need to think about what related keywords people search for when they want to travel to Hualien, Taitung and other places? Let’s take a look at what related content will appear on the first page of the search results?
If you think of your website as a delicious pie, the dough is the content, the sauce is the backlinks, and the cheese is the social media. Through the integration of these three, it will help promote SEO.
Although creating unique and outstanding content requires effort and resources, it is necessary and can be said to be the secret to success in creating an SEO blueprint. Anyone who can provide valuable content to the audience will be able to seize the opportunity.
By the way, although we can refer to other people’s works, we must not plagiarize the content. This not only risks infringement, but also may be discovered by Google and punished. As a result, it will be more difficult to take advantage of SEO, so please remember!
In addition, I also received letters from some friends, and everyone invariably asked similar questions: Can I do SEO if I don’t have too much budget?
I know that some companies will outsource SEO work to professional Internet companies, which is certainly good. But if there is not enough budget for the time being, can they do SEO on their own? I think the answer is of course yes.
Here, I will share with you three tips for doing SEO without spending money:
The first tip is to create a memorable title for your article. According to foreign research, people now only spend an average of one second quickly scanning headlines. Therefore, if you cannot place an eye-catching headline, it will soon be covered up by other information!
I’m not asking you to sensationalize, but you can put some keywords appropriately when subscribing to highlight your company’s professionalism and the urgency of related events. In addition, you can also make good use of evocative numbers to capture the attention of the public. Limit the title length as much as possible, preferably within 15 to 30 words.
Tip number two, try to keep your content fresh. After all, everyone likes to stay on top of the latest news, not yesterday’s news. Therefore, it is very important to try to keep the information fresh. But please note that simply changing the publication date of past articles may be a bad strategy. Not only may you be penalized by search engines, but there are also other risks, so be careful!
I know that content production requires a lot of resources and effort. Therefore, I suggest that you use Google Search Console to understand the specific articles with the highest traffic in your company, and update these articles regularly.
As for which articles need to be modified and updated? For example, the link is broken, the image is broken, or the information in the article is out of date…etc. As long as the article encounters these conditions, it must be reorganized. When your company’s content is supplemented, it will naturally attract some new attention, but it will not affect the original article URL and SEO. It can be said to be the best content marketing strategy!
The third tip is to add a clickable table of contents within your article. If you read some blog articles from time to time, it should not be difficult to find that many bloggers have begun to add directories to their articles. The purpose of establishing a table of contents is not only to facilitate visitors to browse and quickly grasp the key points, but also to help search engine crawlers understand the structure of your articles.
By the way, if you use WordPress or Google Blogger to set up a website or blog, there are also some convenient plug-ins (https://www.johntool.com/wordpress-table-of-contents/) that can quickly create an article directory, which is quite convenient. Friends who are interested can try it! If you still have questions, you are welcome to leave a message to discuss with me.
Okay, our program today comes to an end! If you like “Vista’s Little Voice”, welcome to subscribe to my YouTube channel, or go to Apple Podcast Give me a five-star review and share this show with friends who are interested.
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Further reading
- “The Little Voice of Vista”: How to Create a Content Calendar
- “Vista’s Little Voice”: Vista Reading 1/16/2022 - 1/22/2022
- Growth Hacking: Build a sustainable marketing machine that reaches millions of people
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