Lin Zhe'an talks about community management: Here's what you can do to produce high-touch Facebook posts
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[This article](https://lifeisgood01.wordpress.com/2018/12/23/10%E5%80%8B%E7%94%A2%E5%87%BAfb%E8%B2%BC %E6%96%87%E5%85%A7%E5%AE%B9%E7%9A%84%E5%A5%BD%E6%96%B9%E6%B3%95/) Author [Lin Zhe’an](https://www.facebo ok.com/angellin0522), author of “Nine Knives for Business”. He helps workplace workers discover their passions and talents, as well as improve their communication and expression skills, so as to have better interpersonal relationships and performance. Thank you for authorizing the “Content Hacker” website to reprint it. Thank you hereby.
In this age of communities, how can we produce effective Facebook posts?
Below, let me compile ten methods for you:
- Leverage your strength
The so-called “borrowing force” means borrowing recent news events as material. For example, the independent candidate [Wu Chunyang] who ran for mayor of Taipei a while ago (https://zh.wikipedia.org/zh-tw/%E5%90%B3%E8%95%9A%E6%B4%8B) vigorously promoted [Honey Lemon] at the debate (htt ps://udn.com/news/story/10958/3498141), and sang a piece of “[Love the country more than the beauty] (https://www.youtube.com/watch?v=91RS6TrnUIc)” and became famous overnight.
Therefore, the first line of the post can match the current affairs with the sentence “Life is only a few autumns”, and then continue by yourself… For example, just like I once wrote “Life is only a few autumns, don’t stop studying in class…”
- Share good books
You can choose a book you like and use text or video (live broadcast) to write or talk about several key points and insights from the book.
For example, I gave an example from a book before:
Recently I saw a THINK rule in the book “Win with Others”, which I thought was great to share with you:
T (Ture): Is this true?
H (Helpful): Is this helpful?
I (Inspiring): Is this inspiring?
N (Necessary): Is this necessary?
K (Kind): Is this kind?
In the future, when we talk to each other, we can check that we at least meet the above points.
Your warmest “training” companion──Zhe’an
- A successful masterpiece
You can write about what good things you have done recently, or what awards you have won, or what good things have happened.
For example:
Today I am honored to be interviewed by a special reporter of “Today’s Weekly” to share the skills of network management. It will be published in January next year. The reporter said that I have shared a lot, so stay tuned.
As a result, this post actually had 138 likes!
4.Perception of failure
Maybe people are tired of seeing successful things, but writing about failures sometimes makes people pay more attention. After describing something unpleasant or negative that happened recently, be sure to add at the end what inspiration and gains you got from it? This is the complete and meaningful content, otherwise it will just be a complaint article.
- Professional content
You can write about your major to let netizens or fans know your major and trust you more. For example, my major is in business sales, so I sometimes write about some business ideas and skills, or occasionally write down some golden sentences such as “The Mantra of Long-term Win in Business”.
For example, I would write:
A successful business is one who:
Customers trust development engineers
Physicians who diagnose client problems
Eliminate purchasing fear psychologist
Mentors who motivate clients to make decisions
- Funny stories and jokes
You can write some jokes that happened in your work and life, or things that are funny and make people laugh.
For example:
The daughter said: Dad, you married Mom with great taste.
I said: Does mom have good taste?
My daughter said: No!
As a result, I never expected that this post would have more than 100 likes, including more than 40 smiley faces!
- Put forward a point of view
You can put forward a personal idea and a point of view that is different from others, but there is no fixed answer to this point of view. This is because you have your reasons to support this point of view, and if the point you make is fresh and unheard, that’s even better!
For example:
If I could only learn one skill in this life, I would say it is “sales power”. Because we sell every day, the only difference is whether you are selling a tangible product or an intangible idea. And every day we are either doing business with others or being transacted by others. Which one do you want more of?
- Others’ content
Sometimes, we will see a favorite quote in some books or on the Internet, and we can post its content and source. Of course, it would be better if you can add yourself.
For example:
I will always remember what my first job supervisor said to me: “A person’s achievement is not determined by what he does at work.
But look at what he did after get off work? ”
There is always an excuse to be lazy; there is no reason to be motivated.
As best-selling author Wu Ruoquan said: “Spend time every day to learn new professional knowledge or skills, and while working hard to cultivate yourself, you are increasing your combat strength in the workplace. Good talents who know how to train themselves will always be in demand.”
Teacher Jiang Weichen, an authority on Asian interpersonal relationships, said: “We must be a value person, not a price person.”
So, we all deserve to be better, don’t we?
- Good words and phrases
You can write 2 to 4 sentences of good words or couplets.
For example:
Making yourself happy is called IQ, making others happy is called EQ.
It would be better if you can choose a picture and embosse it with words!
You can refer to the picture below:
- Repeat and post again
To be honest, no one will remember what you posted six months ago or a year ago, so you can choose the post with more likes six months ago or a year ago and repost it. This is not laziness, but wisdom.
data-ad-format=“fluid”
data-ad-client=“ca-pub-7348191874303466”
data-ad-slot=“1572728513”>
No matter which method is used, it must comply with two core concepts:
Useful (helpful to the viewer) or funny (makes the viewer smile).
Well, I hope the above ten methods can be helpful to your business on Facebook. And thank you again for reading!
★ Master “2016-2018 Taiwan Growth Hacker Annual Conference Essence Lazy Pack” in one hand!
★ Do you want your copywriting to be liked by more people? Come and watch “[Slow Reading and Understanding in Seconds] (https://www.books.com.tw/exep/assp.php/vista/products/0010973827?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202605)”.
★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”
★ Photo Credit: Tim Bennett
Further reading
- From fan page to Facebook community: Girl Karen’s sharing of experience in online community transformation and management
- Four tips for running a Facebook community, start with a clear positioning
- Experience from participating in the 3rd Content Hacking Lecture (CHL3)─Use three magic weapons to say the right thing to the right person
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