Looking at Taiwan’s cultural and creative industry from Naoki Hanzawa: Telling a good story
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This article was originally published in “United News Network” Naruto Hall
Adapted from the novels “We Are the Bubble Team” (オレたちバブル Join the Team) and “We Are the Pattern Bubble Team” (オレたThe Japanese TV series “[Hanzawa Naoki] (https://zh.wikipedia.org/wiki/%E5%8D%8A%E6%BE%A4%E7%9B%B4%E6%A8%B9)” of the Hanazawa group) has been aired in late September and has also created a super high ratings of 42.4%.
This TV series set in the banking industry does not follow the idol route, nor does it have elements of lingering love between men and women. However, it unexpectedly became a hit in Japan and attracted simultaneous attention from Taiwanese audiences. Everyone sympathizes with the experience of the male protagonist Naoki Hansawa. This craze undoubtedly reflects the current situation in the workplace. Several classic lines such as “Tit for tooth, double the amount” and “The credit of the subordinates belongs to the boss, and the faults of the boss are the responsibility of the subordinates” are constantly being recited.
The popularity of “Hansawa Naoki” not only greatly increased the popularity of the main actors Sakai Masato and Ueto Aya, but also the original novel followed Luoyang Zhigui, and even Japan’s TBS TV station launched peripheral products such as ”[ Double Return Mantou] (https://www .facebook.com/imSylvia.Huang/photos/%E5%88%86%E4%BA%AB%E5%80%8D%E8%BF%94%E3%81%97%E3%8 1%A0%E7%9C%8B-%E5%8D%8A%E6%BE%A4%E7%9B%B4%E6%A8%B9-%E6%9C%80%E7%B5%82%E5%9B%9E%E6%80%8 E%E8%83%BD%E5%B0%91%E4%BA%86%E5%80%8D%E8%BF%94%E3%81%97%E9%A5%85%E9%A0%AD%E5%AE%8C%E6% 95%B4%E9%A3%9F%E8%AD%9C-httpbitly17r966q%E6%8A%8A%E7%99%BD%E7%B3%96%E6%8F%9B%E9%BB%91 %E7%B3%96%E5%86%8D%E5%8C%85%E5%85%A5%E7%B4%85%E8%B1%86%E9%A4%A1%E5%B0%B1%E6%98%AF%E7%B 4%85%E8%B1%86%E6%B3%A5%E9%BB%91%E7%B3%96%E9%A5%85%E9%A0%AD%E5%A0%BA%E9%9B%85%E4%BA%BA- %E5%8D%8A%E6%B2%A2%E7%9B%B4%E6%A8%B9-tbs-/412793418822374/)”, key rings, mobile phone charms and royal guards are also very popular, and the performance is soaring!
A box of nine steamed bun snacks costs 840 yen. Just because it is printed with the words “double return”, it has instantly become Japan’s most popular souvenir. Hundreds of people line up every day to buy it. The charm of cultural creativity is evident.
Video TV has obtained the authorization from TBS and will broadcast this Japanese drama on October 7, which will surely trigger a wave of ace banker craze. But behind everyone’s catchy line of “double return”, can we learn anything from “Naoki Hansawa”?
Jun Ikeido’s writing process
Just start from “[Naoki Hansawa](https://www.books.com.tw/exep/assp.php/vista/products/0010841317?utm_source=vista&utm_medium=ap-books&utm_ content=recommend&utm_campaign=ap-202004)》Speaking of the author of the original novel, Mr. Jun Ikeido has had an incomparable longing for novel creation since he was a child. However, due to livelihood considerations, after graduating from Keio University, he did not directly enter the literary world, but chose to work at Mitsubishi Bank.
While he was working, he was diligent in writing. In 1998, he made his debut with the novel “Kasuna Bottom” and won the 44th Edogawa Ranpo Prize. In December 2004, “Naruto joins the bank team” was published in Literary Spring and Autumn Magazine. This corporate novel describes the struggle of a young bank clerk. It is particularly easy to write because it is based on the banking world that the author is familiar with.
After “Hanzawa Naoki” became popular, many people began to think about why there are no dramas in Taiwan that are rich in content and in-depth on the scene? In fact, it is not that Taiwan has never produced corporate-type TV series in the past. However, except for a few TV series such as “White Tower” and “Heroes”, which can be slightly closer to the work and life of doctors and policemen, most local drama programs that describe workplace work are too simplified and exaggerated, and cannot realistically depict the situations in the series.
We can say that because he has seven years of experience in a bank, Jun Ikeido can easily grasp all the details of the banking system and regulations, and he can also write about the sadness and helplessness of a small company being “taken away by the bank on a rainy day”. Let a large group of readers and viewers share the joy and sorrow as the male protagonist falls into the trough of life.
What Taiwan’s cultural and creative industries lack is the ability to tell stories
To be fair, Taiwan is not without good ideas and themes, and audiences may not only like to watch plots of love between men and women or vicious family fights, but we obviously generally lack the ability to tell good stories.
As for online stores that sell TV drama peripheral products, Sanli TV, which has always been known as the “Kingdom of Taiwanese Idol Dramas”, also launched the “iMaker” website in January of this year (2013) to sell various TV dramas or peripheral products endorsed by celebrities. Simply comparing Japan’s TBS TV station’s ishop and Sanli TV’s iMaker, in fact, in terms of website design or product types, it can be said that each is good at it. However, because of its rich content support, ishop’s products have an advantage. Not only are they favored and sought after by the audience, but the sales figures are also quite eye-catching!
For products that lack story content, even if they are endorsed by celebrities, they are beautiful, but it still feels like something is missing? Even, it is difficult for people to arouse the desire to have it. To put it bluntly, “Baikai Manju” is just a steamed bun with red bean filling. It is actually a very ordinary snack, but because of the blessing of “Hansawa Naoki”, people are willing to wait in line.
Watching “Naoki Hansawa”, the greatest joy that brought me was not the Owada executive kneeling down to admit his mistake at the end, but savoring the Japanese friendship, work and life charm from the play; similarly, the biggest inspiration this play brought me was naturally not the philosophy of “repaying an eye in kind”, but how to tell a good story and accurately convey the best aspects of cultural creativity.
When it comes to the cultural and creative industries, many people think that they just sell a small sense of happiness. Designing the products beautifully will naturally attract people. Of course there is nothing wrong with this - it’s just that without the support of a story, no matter how beautiful something is, it will be difficult to last, and it will not be easy to achieve industrial scale.
If Taiwan’s cultural and creative industry wants to take off, let us first learn to tell good stories!
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