Make good use of the features of knowledge graphs to deliver interesting and useful content
As a lecturer who teaches topics such as Content Marketing and Copywriting (opens in a new tab), I have deep feelings and emotions about the saying “Content is King” for many years. However, I also know that many friends have similar problems: they know the importance of production content, but don’t know where to start?
Therefore, in recent years, not only have I frequently lectured in the public sector, enterprises and universities, I have also tried to write columns (opens in a new tab), produce Podcasts (opens in a new tab) and record in the media. Video live broadcast (opens in a new tab) and other ways to share your observations and insights on content production and content marketing, social marketing and even Build a personal brand (opens in a new tab). In addition, I have also launched the “Vista Writing Companion Program (opens in a new tab)” every three months starting from January 2019… I have done so many things, but my motivation is actually very simple, I hope to help everyone solve problems related to the writing and marketing fields.
In order to encourage more friends to join the ranks of content creation, I not only continued to write, but also began to learn many different content production methods, such as newsletters, white papers, lazy bags, etc., and knowledge graphs are also an area I want to learn. Speaking of the original intention of learning to make picture cards, I hope that after learning this skill, I can use it in my own courses, books, etc., and talk to more friends through creation.
To be honest, I am no stranger to knowledge maps. In the past, I have often come into contact with the knowledge map works of teacher Xiao Xiaosha (opens in a new tab) and the Note Man community; I even know the popular Knowledge Map (opens in a new tab) in detail. Although I am no stranger to the combination of production principles and layout design, I still need a master to lead me through. Therefore, I am very happy to have the opportunity to catch the first flight of Teacher Amy’s [Knowledge Chart Open Class] and be classmates with a group of outstanding partners!
What is a knowledge graph card? Teacher Amy said that this is a visual presentation that combines text with images in a logical way.如果要我来说的话，这就是一种图文并茂的资讯传递方式。
The key meaning of knowledge graphics cards (opens in a new tab) is to digest the absorbed knowledge and make graphics cards. We are positioned as the translator and transmitter between knowledge and readers. The content of knowledge includes but is not limited to reading, articles, live broadcast content, courses, teaching content, movies and dramas…
The application scope of knowledge graph cards is quite wide, including: course notes, book organization, article output, personal brand, teaching field, daily life and other fields. People absorb images much faster than text. I think this is one of the reasons why knowledge maps are so popular and loved by everyone.
Many people may be worried about a question, that is, if they don’t understand design or have no sense of beauty, can they still make knowledge graph cards?
In fact, don’t worry too much. Take teacher Amy as an example. She has not been involved in knowledge graphics for a long time. Now she can not only produce many popular works, but also teach classes! Teacher Amy shared three works of her own before, during and after learning in class, showing that making knowledge maps is not as difficult as imagined. In addition to reading more books and observing other people’s works, the most important thing is to think more and practice more!
In my opinion, getting started with knowledge graph cards is not too difficult. As long as you master the color matching principles, layout design and the most important content presentation, you can create an interesting work! As the saying goes, “The master leads the door, and the practice lies in the individual.” If you want to improve your design and communication skills, of course you need to use more ingenuity and deliberate practice!
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Friends who are interested in learning knowledge maps can follow Teacher Amy’s “Teacher Amy’s Perceptual Picture Card Says (opens in a new tab)” fan page. Welcome to be my junior or sister, and let’s practice designing knowledge maps together!
Finally, in order to increase your learning motivation and confidence, I also put up three ugly knowledge graphics cards to share with you!
Have you ever heard the saying “a picture is worth a thousand words”? At this moment, I feel it more deeply. Because listening to the ears of people like me who love words, naturally there is a touch of sadness.
However, I also know very well that the time series is about to enter 2021. This is undoubtedly an era of sensory competition, and images and audio and video clearly have advantages over text (of course, text still has its charm and indelible advantages). If we can make good use of the characteristics of knowledge graphs and cleverly combine graphic and text information, we will be able to deliver a variety of interesting and useful content effortlessly…
Well, thinking of this, I started to feel excited again!
Further reading
- Zhang Qiongwen, Director of Tuka Power Plant, talks about the application of Tuka design in educational marketing
- “The Little Voice of Vista”: How to Create a Content Calendar
- Experience sharing of the second “21-day fun with PPT and making knowledge cards” training camp: Effectively convey core knowledge, starting from the integration of graphics and text
Next step
Bring this topic to your team
Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
