Targeting online shopping opportunities in the post-epidemic era: Make use of Cyberbiz and content marketing to make your business even more powerful

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As a business consultant and professional lecturer, in recent years I have often had the opportunity to go deep into companies across the Taiwan Strait and Mainland China, hold meetings with many business leaders, middle- and senior-level executives, and even front-line work partners, and share cutting-edge digital marketing knowledge and writing and communication skills with them.

I have mentioned to you many times that if you want to share the beauty of products and services, you must first create popular content marketing power.

Affected by the COVID-19 epidemic raging around the world, from the beginning of the year to now, we can see that many industries at home and abroad (especially the hotel industry, catering industry, manufacturing industry, entertainment industry, etc.) have been spared. Recently, there have been bad news that many well-known companies have filed for bankruptcy. According to the latest survey released by CBRE, up to 38% of retailers in the Asia-Pacific region plan to focus on increasing online sales before the end of this year, and another 37% expect to reduce physical sales locations.

If you also want to fight for the economy together, embracing e-commerce now is an excellent choice. In order to speed up the action, instead of spending a huge amount of money to build a shopping website by yourself, it is better to join an existing online shopping e-commerce platform. You can also consider adopting an omni-channel marketing model that integrates online and offline!

Before, some customers asked me about the selection of online shopping e-commerce platforms. There are many e-commerce platforms in the market that have many functions, and you need to spend a lot of research to know them. Recently, some students from “Vista Writing Companion Program (opens in a new tab)” started to want to sell things online, so I took the opportunity to do some homework.

There are many e-commerce platforms on the market, and I will study them especially from the perspective of content marketing. The reason why content marketing is specifically mentioned is not only that content marketing has begun to receive market attention, but also because more and more people know that advertising alone is not enough. It is best to use high-quality content for promotion, which can complement each other.

What is content marketing? According to the Content Marketing Institute (https://contentmarketinginstitute.com/ (opens in a new tab)), content marketing is a strategic marketing approach that focuses on creating and delivering valuable, relevant, and consistent content to attract and retain a clearly defined target audience, and ultimately get them to take action.

Recently, I was researching domestic and foreign e-commerce platforms on the Internet and found that Cyber​​​​ (opens in a new tab), a local manufacturer that focuses on “a one-stop store opening platform that solves all your online store opening problems”, has paid attention to many details and is quite suitable for friends who are interested in developing their own online businesses.

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After entering Backstage (opens in a new tab), you can see the two-column management interface. In addition to the overview screen, you can also click on the functions you need from the left and enter them one by one for editing.

Not only is the management of product listings very convenient, but also parts such as membership management, EDM settings, link lists, and marketing activity settings are all ready for everyone! Just click to start setting or editing options.

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We talked about content marketing earlier, which means it should be driven by high-quality content. Simply put, it is the marketing technique of creating and publishing valuable content to attract and interact with target readers, and finally make them take action. Having said that, content marketing is an art of communicating with customers without actively selling; in other words, content marketing only delivers useful information without promoting products or services.

How to do content marketing? I think you first need to master the following principles:

• Meet the needs of the target audience (Target Audience).

• Assist in solving user problems.

• Make content relevant to products, services and users.

• Design conversion strategies to get potential consumers to buy.

Therefore, when I saw that the e-commerce platform Cyber​​​ (opens in a new tab) actually has a built-in blogging function, I was quite surprised. For those who want to sell online, in addition to finding a place to put products on the shelves, it would be a good idea to talk about the brand story, customer reputation, product features, etc. through a blog.

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Of course, in addition to writing blogs, I also recommend that everyone set clear goals when selling products, take stock of available media and resources, and then set KPIs. For example, for copywriting subscript routines with content marketing thinking, it is recommended that you start from the following aspects:

• Create a sense of value.

• Promote practicality.

• Create uniqueness.

• Create a sense of urgency. For example, publicity is important, but please don’t just “sell me and brag yourself.” Great content marketing should think from the perspective of consumers. Are the goods or services we sell valuable? Can you help solve the problem?

Content marketing is about selling an experience and feeling that allows people to let go of their guard and share the beauty of products or services through high-quality content.

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In the post-epidemic era, many people want to do business online. Having said that, if you want to build an official website, you certainly don’t need to start by building a wheel. If you can make good use of e-commerce platforms such as Cyber​​​ (opens in a new tab), you can save a lot of trouble. For example, setting up Google Analytics or Facebook pixels, etc., can be easily done from the background without the need to write additional programs or complicated operations.

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After a period of trial use, I actually went to the briefing session (opens in a new tab) held by them and found that Cyber​​biz (opens in a new tab) is an online platform that fits my imagination of developing e-commerce and is quite simple and convenient to operate. What’s even better is that if you have any questions, you can contact customer service staff from the backend at any time, which is quite convenient.

Recently, many friends around me have started trying to start small businesses, whether selling coffee beans, early childhood education materials or handmade desserts. Everyone is looking for some new opportunities in the post-epidemic era, and I also think this is a good entry point. It is recommended that everyone choose a suitable e-commerce platform like Cyber​​biz (opens in a new tab), and then operate it with content marketing, they will definitely complement each other!

If you have any questions about e-commerce operations or content marketing, please feel free to leave a message to contact me. Well, let’s do our best together!

★ Featured image source: Photo by Blake Wisz (opens in a new tab) on Unsplash (opens in a new tab)

★ Want to know more about the functions of Cyber​​biz (opens in a new tab)? Come and sign up for Store Opening Briefing Session (opens in a new tab)!

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Further reading

• Reading experience of “E-commerce Zero to One: From 0 to 1”: Starting from scratch, using the Hack spirit
• Want to take advantage of the Double 11 shopping craze? Come learn how push-to-take-advantage-of-the works together
• “Content e-commerce operation practical class” course [Trend]: Media content e-commerce operation model and analysis