Rakuten Market Future Forum: Content Marketing

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Time flies, and more than three years have passed in the blink of an eye, but I am still deeply impressed by this “Rakuten Market Future Forum” and I often think of the rapid development of content marketing in recent years. Although three years have passed, the briefing in this article still has some reference value, and I take this opportunity to share it with you.

According to the “International E-Commerce Development Trends” report released by the Information Industry Promotion Foundation, the proportion of future retail virtual channel sales in 2025 is expected to increase more than four times, indicating that the industry will continue to grow rapidly.

Rakuten Market held the “Global Future Forum” for the first time on November 12, 2015, to discuss the future of e-commerce from three major directions: community communication, content marketing and AI artificial intelligence. In addition to Taiwan, the forum will also be held in London, New York and other important international cities.

Cheng Wei-chuen, Chairman of the Taiwan E-Commerce Entrepreneurship Association, was invited to share his speech, saying that the future marketing trend will be based on “content”. No matter how marketing methods change, the only way to attract consumers’ attention is to create resonant content.

Content Marketing is a marketing technique that creates and publishes valuable content to attract target readers, interact with them, and finally make them take action.

[Rakuten “Future Forum”: Content Marketing](https://www.slideshare.net/vista/ss-55026798 “Rakuten “Future Forum”: Content Marketing”) from Vista Cheng

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★ Photo Credit: Rakuten Market Future Forum

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Further reading

• Reading experience of “E-commerce Zero to One: From 0 to 1”: Starting from scratch, using the Hack spirit
• Targeting online shopping opportunities in the post-epidemic era: Make use of Cyberbiz and content marketing to make your business even more powerful
• Want to take advantage of the Double 11 shopping craze? Come learn how push-to-take-advantage-of-the works together

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