Haochi Market launches "Haochi Kitchen" short videos to use content to drive e-commerce sales

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This press release comes from the e-commerce platform [Haochi Market] (https://www.food123.com.tw/) owned by Entrepreneur Brothers.

[Why we reprint this article] E-commerce websites have also begun to deploy [content marketing] (https://www.contenthacker.today/p/content-marketing.html), hoping to attract the attention of target readers through high-quality content. The Tasty Market launches a short video program called “Yummy Kitchen”, which uses short videos of about 60 seconds paired with fresh food from the Tasty Market to teach people how to make delicious dishes easily. This is an interesting attempt, you may wish to take a look!

Optimistic about the new food supply, [Entrepreneur Brothers Co., Ltd.] (https://www.kuobrothers.com/) (hereinafter referred to as “Entrepreneur Brothers”, stock code: 8477)‘s delicious market will seize eye-catching business opportunities with audio and video content, starting from April The opening of the “Yummy Kitchen” was officially announced on the [Yummy Market Fan Page] (https://www.facebook.com/food123.com.tw), which will teach the public how to prepare delicious dishes easily through a short video of about 60 seconds paired with the fresh food from the Yummy Market. At the same time, Haochi Market also organizes festivals based on big data and promotes the debut of the “Yummy Steak Festival”, which includes high-quality beef products from the United States, New Zealand, Australia, Japan and other countries for consumers to purchase.

Haochi Kitchen’s three appeals are “delicious, fun, and simple”, and content has become the next growth engine

Liao Jiaxin, co-founder of Entrepreneur Brothers, pointed out that in terms of overall marketing operations, in the past, maximizing traffic was the primary consideration. Starting this year, we have made gathering traffic and increasing user stickiness a new topic. Introducing self-made short video content on the community will be our first step to capture consumers. We will not be sales-oriented, but stand from the perspective of consumers and provide practical content information. For the first time, we have opened the “Yummy Kitchen” unit in the Tasty Market, with three major appeals: delicious, fun, and simple. We hope to use “content” as a growth engine to grasp stickiness, become a catalyst between consumers and the platform, and become an emotional e-commerce platform with warmth.

Entrepreneur brothers deepen audio and video communication, app live broadcast revenue increased by 40% in the first quarter

The entrepreneurial brothers actively invested in the live broadcast market, continuing the “gliding eyeball business opportunity” strategy in 2017. In 2018, they deepened the promotion of audio and video communication, and enhanced the effectiveness of live video with “refinement” and “lifestyle”, so that viewers can more quickly grasp the product features, and can also be displayed in real life scenes. products, bringing consumers a more realistic experience, driving the revenue of live broadcast programs on the App in the first quarter of 2018 to grow by 40% compared with the previous quarter; in terms of community management, more life-like and game-like post interactions are also added to attract attention, and cross-industry cooperation is used to increase diversity and bring richer community content.

Delicious Steak Festival is new, wagyu beef is priced at 40% off! Video assist sales tripled

Haochi Market has observed that the sales of steaks on the site have doubled every year. In 2017, total steak sales increased by 1.4 times compared with 2016. In the first quarter of 2018, sales also increased steadily by 1.5 times compared with the same period last year. Using big data to target steak business opportunities, they launched the “Yummy Steak Festival” event, which includes selected beef imported from different origins and is divided into parts such as tendon, tender shoulder, rib eye, etc. to meet the different preferences of consumers.

In September last year, Taiwan lifted the ban on the import of Japanese Wagyu beef, which also led to a wave of buying of Wagyu beef from various countries. Especially in January, before the Chinese New Year, the buying sentiment for high-end Wagyu beef was twice as high as usual. Currently, the M9+ thick-cut Wagyu beef bred in Australia and Japan is the most popular, with rebate prices starting at 40% off; in addition, all steaks on the site The best-selling item is “American Blue Ribbon Frosted Steak” with monthly sales exceeding 10,000 pieces, and the sales volume in the past week has increased by 70% compared with the previous week. The “American Frosted Ultra-Tender Thick-cut Steak” demonstrated in the Yummy Kitchen video has seen a significant increase of more than 2 times in sales in the week after it was broadcast. It can be seen that short videos will become a new tool for attracting traffic in 2018.

“Yummy Kitchen“‘s first video “Japanese Fried Steak” video:

About the Entrepreneur Brothers:

Entrepreneur Brothers Co., Ltd. (stock code: 8477) was founded in May 2012. It is an online e-commerce company officially listed on the Taiwan Securities Market. It operates three vertical e-commerce websites such as “Lifestyle Market”, “Yummy Market” and “3C Market”. In 2016, it entered the B2B2C e-commerce field and established a 100%-owned reinvested subsidiary Chuangyu Action to launch “Pinecone Shopping”. The company has grown rapidly since its establishment and is now the largest company in the field of limited-time home delivery and group purchasing in Taiwan. For more information, please link to Company Official Website.

• Lifestyle Market http://www.buy123.com.tw Carefully selected fashionable lifestyle goods for limited time sale

• Delicious Market http://www.food123.com.tw Limited time sale of popular delicacies and fresh fruits

• 3C Market https://www.fun123.com.tw/ Limited time special price on popular 3C peripheral products

☛ Want to learn to subscript? Come and sign up for the “Ouchi Master” lecture in May: [Write a good bid and sell without selling] (https://www.accupass.com/event/1804041321359643076770).

★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”.

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Further reading

• Content marketing keeps an eye on six trends
• Reading experience of “E-commerce Zero to One: From 0 to 1”: Starting from scratch, using the Hack spirit
• Targeting online shopping opportunities in the post-epidemic era: Make use of Cyberbiz and content marketing to make your business even more powerful

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