Dismantling the sales skills of public courses: first making the target audience addicted is the best marketing

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGCtIm0vZvVejLzTUPlkH9TgINCbthgsPt5WIN1dofjbpgpOnINyIb-jiC-Du15-sI82s0Cf3VudvoAxS2Hqy W803XlIsEF5zwso3D3TW_T-T30zK25NVECJZp_D73mmP3TzmrvLjWvj4b/s1600/Elton%25E5 %2588%2586%25E4%25BA%25AB%25E7%2599%25AE%25E8%25A1%258C%25E9%258A%25B7.jpg)

Mr. Elton, who teaches the sales power of words, shared with the lecturer friends attending the meeting how to effectively sell courses with the theme of “Addictive Marketing” at the professional lecturer gathering this afternoon. In today’s sharing activity, he mentioned three methods, namely:

2. Preparation: Follow the rules of evolution to become a trustworthy expert.

3. Strategy: Redefine the market and create undiscovered needs.

4. Experience: Don’t fall in love with your students, but make them fall in love with you.

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlVidcJE00dwfSZ8aHa fShAa-z2Mw3vRObWJGRDaz82a2G-OYyoeY0M9MLjopeDMNf7cHgcBsWtAA7hguhGguZ-2vA03KgcH5xaaQ HcaJ3SC1G-RFI1Tl84Yvy15oj9K1pK3Detveklwq9/s1600/%25E8%259E%25A2%25E5%25B9%2595%25 E5%25BF%25AB%25E7%2585%25A7+2018-04-25+%25E4%25B8%258B%25E5%258D%258810.29.13.png)

At the beginning, he listed on the nine-square grid several problems that lecturers often encounter when recruiting students or teaching, and encouraged everyone to take some time to think about it. At the beginning, I noticed that Elton also mentioned pain points and selling points. Secondly, I also noticed that a good teacher must take care of the students at all times, as well as the qualitative and quantitative changes that occur at different levels, from change, action to impression.

Through this nine-square grid, you and I, as lecturers, can conduct a more in-depth self-inventory and examine the interactions with students. How to enable students to quickly absorb knowledge, learn skills, and become more powerful people?

Teacher Elton mocks himself as a “Buddhist learner” because he hardly copies notes, takes photos, or makes audio recordings during the learning process. He even believes that “when the fate comes, you will learn it naturally.” Of course, this is a joke - for Elton, learning on the spot is more important than recording.

Speaking of this, I feel deeply about this. I still remember that when I was a reporter, although I did not forget to record every interview, I relied on precise questions and answers with the interviewees and some notetaking to complete the interview assignment. I put those recordings on the shelf and there was no need to listen to them again.

When it comes to studying in class, Elton also reminded the participants to be able to gain insight into the content and details that the lecturer did not mention, and to understand what special skills the lecturer has hidden that he has not taught? Because these are what we really need to learn. Only in this way can we achieve the state of “know yourself and the enemy, and fight a hundred battles without danger.”

Knowing why you study is more important than what you study.

He also mentioned that he often spends a lot of money to study in classes, but the focus is not on the learning itself, but on the importance of deliberate practice after he has learned a lot. Only in this way can you turn what the teacher teaches into your own unique skills.

Teacher Elton also shared a lot of golden quotes today, such as:

2. Becoming a coffee first is a kind of efficiency.

3. The rules are determined by the strong.

4. What matters is not who you are, but who you are?

5. There is no need to define demand, the market will naturally decide it for you.

6. If you are willing to help students, students will help you.

7. Give students a chance and they will naturally thank you.

He also used “copywriting” as an example and asked everyone who would recall teachers teaching this course. Some people mentioned Vista, others mentioned Teacher Tang Chongda, and others mentioned Teacher Lin Yusheng, etc. Because there were too many people teaching copywriting in the market, Elton decided to change his mind and switch to the field of text sales. Today, the number of students taught by Teacher Elton is close to 1,300, which can be said to be a remarkable achievement.

If you find the gap, you can find the market.

This sentence sounds very simple, but it is actually very knowledgeable and worthy of repeated chewing and scrutiny. Today, I listened to Mr. Hala and Mr. Elton’s sharing, which also made me think about the future development direction. For example, there are already so many people in the market teaching copywriting and content marketing. Can I teach it better than them? What unique value can you provide to your customers and students?

As a professional lecturer, you must not only be familiar with your own field of expertise, but also clearly understand the needs of your target customer groups and the market direction you should enter. In addition, there must be a lot of love - not only love for the professional field, but also treating students as one of our own and giving care to them from time to time.

Because making students addicted to your course is the best marketing in itself.

★ To improve your content power, come and join Teacher Vista’s online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”

---

Further reading

• Unraveling the secret of high-priced public courses: Solve students’ problems first, then increase lecturers’ profits
• “Create popular content marketing power, practical social copywriting class from novice to professional” Questionnaire experience: The course structure is rigorous and the content is very useful
• To share the beauty of products and services, please first create popular content marketing

---