"Content Hacking" Course: Welcome 2018 and build your brand through attractive content

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Today I am very happy to participate in the “Content Hacking” course hosted by Aroma Academy and co-organized by Zhongshan 15 Lecture Hall. Mr. Bai Xiong and I used just three hours to share with you some tips on how to build a brand through engaging content.

It is true that many people do not know how to run a personal brand or promote their own products and services. Therefore, we will kick off with blog writing, not only to teach you the skills of writing, but also to let students understand the key points of operating self-media.

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I mentioned the concept of “home field” to everyone, and I am very happy to be recognized by the students. Although Facebook and Instagram are very convenient, after all, this territory is not ours - at best, it can only be said that Facebook and other social media are temporarily “borrowing” ours, so we still have to find ways to create our own home ground. Whether it is an official website, blog, e-newsletter or audio and video channel, they are all good choices. If you want to do content marketing, please start thinking now.

If you want to let the target group (TA) know the characteristics of your products or services, you might as well make good use of the power of content and start to delve deeper into your own products or your own professional nature. When writing blog or Facebook posts, remember not to be fancy or plagiarized. It is best to post at a fixed frequency. If you can take stock of your resources in advance and integrate the operation of channels and connections, high-quality content will be our best salesman.

When writing an article, please remember that you must put your readers first, write from their perspective, and write the most relatable content. There should be a unique point of view between the lines, and you can’t be muddled. If you can’t write at the moment, you can cultivate inspiration through reading, shopping, etc. Of course, it’s best not to rely on inspiration if you can help it.

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Taking blog writing as an example, we must first write a good title and then put a featured picture that fits the topic of the article. In addition, you can also put in an introduction and introduction. Of course, the most important thing is the point you want to express. Finally, the conclusion and the very important Call to Action must not be missing.

In the course, I also used veteran blogger Esor’s blog “Computer Playthings” as an example to encourage students to position themselves well and try to establish a distinctive personal style in the minds of readers. You know, if you can make readers clearly remember your personal characteristics, you will have the opportunity to have more in-depth interaction and communication with the target group.

Writing high-quality articles is the first step in building a brand. In addition, everyone should also remember to observe the trends of the market and competitors at any time, and try to understand the needs of consumers!

I hope that today’s sharing can bring more conceptual inspiration and suggestions for future implementation directions to each student. Just listening to the lecture may not be enough. Please try to practice it, so that you can make progress! Of course, not only writing articles, you can also try to set up a content calendar and plan your own content strategy.

Let us work hard together and move forward!

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Further reading

• Build a personal brand: Make good use of content marketing thinking to run your blog
• Remember the original intention of writing: Find the joy of running a blog
• 2017 Taiwan Growth Hacker Annual Conference: Green Vine Vitality, using warm content marketing to create atypical rapid growth

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