Build a personal brand: Make good use of content marketing thinking to run your blog
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](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEij39A8EwjEX9Ew5hqRLX 8g1XnhyphenhyphenyzjjqBy9v22JHblV2z_-qEn-FBK2YI9hqx2Wigp6IO8Q7KJo15dJ_unKYmkXRwe1ZP nVGHvmFG3iSCHX3j7Jdbm57t5yP97PTx-A-37_pZRpMmmcqIW/s1600/%25E7%25B2%25BE%25E9%2580%2 5B2%25E5%2585%25A7%25E5%25AE%25B9%25E5%258A%259B%25E8%25AA%25B2%25E7%25A8%258B.jpg)
On the evening of April 12th, although it happened to rain heavily, a group of lecturers, freelancers and bloggers who wanted to build their personal brands came despite the rain. They all gathered in Room 701 of Komma (https://komma.tw/) to listen to my lecture on “Advancing Content Power” (https://www.accupass.com/event/1803290626522112905409).
As I mentioned in the activity introduction unit on the admissions website, in this era of uncertainty, many people hope that they can become “slash youth” and start a wonderful “[Resumption Era](https://www.books.com.tw/products/0010778704?utm_source=vista&utm_m edium=ap-books&utm_content=recommend&utm_campaign=ap-201804)”, and then one-click profit!
Some people have already taken action and continue to build their personal brand by giving lectures, writing articles, or taking photos. But you may find that even though your blog or fan page has been in operation for a period of time, it seems that it is easy to encounter bottlenecks in terms of traffic or sound volume. The issues that everyone encounters are different, and the bottlenecks that must be overcome are naturally different.
──What should I do to increase my popularity and influence, and then have a more exciting life?
Looking back on my own career development, I have not only served as a product manager and corporate consultant, but also have extensive experience in media work. In the past, I was responsible for operating the blogging platform of Sweet Potato and Ledo.
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](https://blogger. googleusercontent.com/img/b/R29vZ2xl/AVvXsEgS1YfrorEjFjgRAkHqOmGFHlN2bNlBZGDD_OfjZILw l81s1UfDPP2uM5Myn7QaMqmwKOeJ4yCJz9QwU2YDP4gsmt7e335nH45nwj7VsavzkxK-JfcLYUON2hkzNokkrt W4NM14hxAP2R2n/s1600/%25E8%259E%25A2%25E5%25B9%2595%25E5%25BF%25AB%25E7%2585%25A7+201 8-04-06+%25E4%25B8%258A%25E5%258D%25889.41.14.png) Looking at my writing and website management experience in the past twenty years, I actually have a lot of experience to share with you. The “Content Hacker” website, which has been operating since late October 2017, can be used to practice and test the spirit of “growth hacking”, and it has also become an excellent experimental field.
In just five months, Mr. Bai Xiong and I raised the website ranking from zero to over 3,000 in Taiwan. Although the traffic performance is not very impressive, there is still a lot of room for improvement; but the good news is that some keywords on the website have often appeared on the first or second page of the Google search engine, and some preliminary results can be seen.
Based on the original intention of helping everyone, when I designed “Advancing Content Power”, I decided to use my own practical experience as the main focus, combined with the latest trends in the field of content marketing, to share with bloggers how to build a personal brand. This class does not talk about theory, nor does it share too many trends, but all the content is based on Vista’s practical experience and accumulated experience over a long period of time.
At seven o’clock in the evening on April 12, everyone arrived one after another. I started by talking about the details that need to be paid attention to in building a personal brand, which can be regarded as the prelude to this course.
After that, let’s get to the core of this course, which are the two major themes of blog enhancement and content marketing.
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In the topic of “Blog Enhancement”, I shared with you the logic of naming URLs, how to write website introductions, setting fixed URLs for articles, writing rules for article search descriptions, setting topic clusters, setting URLs for UTM parameters, methods of observing web page data, methods of monitoring traffic and popular keywords, setting tracking goals and the use of social media in Taiwan, etc.
In addition, I also share many useful tools with you, such as checking website rankings, free SEO tools, peeking at what plug-ins are used on other people’s websites, website link analysis tools, mobile device compatibility testing tools, website speed evaluation tools, etc., and I have organized handouts for everyone.
As for the topic of “content marketing”, I mainly introduce you to some methods of writing blogs and how to keep updating articles frequently. Of course, I also talked about SEO, and introduced the structure arrangement, writing process, topic breaking and ending of article writing. At the same time, I also shared the subscript method that many people find distressing, using actual cases from the “Content Hacker” website.
In order to strengthen everyone’s subscripting ability, I also asked the students to watch the speech video of Japanese entrepreneur Takafumi Horie at the graduation ceremony of Kinki University (https://www.youtube.com/watch?v=Ap1-vcOZVuc), and try to write three titles as homework.
That night, some serious students handed in their homework, and we also discussed it in the student-only community. It also makes me happy to see everyone sharing their subscript assignments in the group! In addition to encouraging everyone to keep working hard, I also provide some suggestions for subscribing.
Homework: Watch videos to learn how to write article titles
- Takabumi Horie’s graduation ceremony sharing with millions of views, three important suggestions for newcomers to society.
*Intelligence gathering technique: Use your own power to access information and grasp the context of the world.
How to develop thinking habits? Start practicing by building a quartet of golden intelligence capabilities.
Horie Takabumi teaches you how to build a tetralogy of intelligence capabilities and improve your competitiveness.
How to build thinking power, start by sending messages continuously every day.
To develop an intelligence king, how to learn new knowledge? Just 10 minutes a day.
Look at the rise of Southeast Asia’s economy from the experience of Thai massage consumption.
Misjudgment of values in a wealthy society? Anxiety with zero sense of crisis.
Survival battle at the starting point, top knowledge and intelligence master key differences.
The vision of creating a world platform and the method of intelligence collection.
Cultivation of rich abilities: Thinking from the perspective of acquiring intelligence, cultivating thinking and action abilities, etc.
Life is like riding a roller coaster, repeating various failures, looking at the method of success from turning around and being frustrated.
The challenge in life is that along with failure, the accuracy will also increase.
The best prescription when you lose money is to learn how to prevent mistakes from happening again when you fail.
*Cheers! Forget failure with wine and fun.
*Every challenging thing starts with believing that everything will go well.
*Success is the habit of being passionate about things, starting from focusing on the things in front of you.
From tradition and conservatism to diversity and openness, from clinging to the past to creating new horizons.
The world is your playground, plant the seeds of hope for growth.
How to increase motivation when moving from the paved road of school-age education to the muddy road of the workplace.
Build your rich capabilities from intelligence.
In addition to talking about article writing and subscripting, I also share with you the secrets of how to find and match pictures, as well as some layout techniques, which can make our articles look professional and more friendly. I also teach you how to create a demand triangle and sales funnel, as well as how to write sales-oriented articles. Finally, each student is provided with a content value confirmation list so that everyone can take stock of their professional services and content at any time.
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In fact, whether you are building a personal brand or implementing content marketing, some keys and principles are the same. Behind success, long-term investment and accumulation are often required before you can taste the sweet fruits.
The first “Refining Content Power” course ended successfully, and everyone met in the student exclusive community to continue discussion and learning. I also promise to accompany you on a journey to improve your content capabilities together.
I think that the “Refining Content Power” course is indeed just the beginning. I hope to help and accompany more friends to build their own personal brands. If you are interested in taking this class, please leave a message and let me know!
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★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”
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Further reading
- “Content Marketing & Copywriting 6-hour Practical Class” Course Experience: Master the Essence of Writing
- “Content Marketing & Copywriting 6-hour Practical Class” Course Experience: Master Guidance
- Refining Content Power Course Experience: To feel the progress, start by writing each article carefully
