Unraveling the secret of high-priced public courses: solve students’ problems first, then increase lecturers’ profits

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Hala Teacher In today’s professional lecturer gathering, he shared the secret of how to sell high-priced public courses with the participating lecturer friends.

He spoke out from his own experience and generously shared how he was able to offer a course at the same price as a star-level lecturer (this year’s story class is priced at NT$32,000), even though he has neither taken any in-house training courses nor joined any lecturer’s training group. How is this done?

My first class was an open class. Although it was only five hours long, from then on, I took care of everything from enrollment, course design, handouts, class passes, and finding venues and meals by myself. That was my first illusion as a lecturer. I thought that all administration, admissions and course affairs were handled by one person. Later I learned that there is an industry called Guan Guan, which also gave me the basic skills to thoroughly understand all aspects of teaching a course. Next, the story class expanded to a full day or even two days within a year. At that time, I had a second hallucination. The lecturer had to rely on his narration ability to support the entire class.

Teacher Ha La mentioned at the beginning that if you want to be a lecturer in an open class, you must take stock of what abilities you have and what expertise you need? In addition to knowing your own strengths, you also need to be able to know who your competitors are in the market? Can you quickly list your top three strongest opponents?

In addition, you also need to understand what are the signature courses of these competitors? Can we get clues from these teachers’ syllabuses, and can we even predict the direction and focus of their opponents’ teaching? Of course, the most important thing is, what is the difference between you and your opponent?

As a lecturer of open courses, you must not only analyze your competitors and target audience (TA), but also be able to analyze yourself rationally, and constantly compare your past and current teaching experience. What changes have been made? Have you achieved revision and evolution? Of course, you must also analyze your own students and understand the pain they encounter and their true inner needs, so that you can know how to help students become better.

Teacher Hala told everyone that instructors must provide the necessary arsenal at any time to make students become very powerful. Having said that, as long as it can really help students solve their problems, they will sincerely recommend your course and use the most straightforward and simple way to let more people understand the value of this course.

Do you really know the students? Can you quickly list their top ten learning pain points?

In other words, if you want to set up a well-known public course, in addition to careful preparation of the course, the lecturer must constantly analyze the market and optimize the process, and become a strong support for the students.

Teacher Ha La also suggests that you can observe the curriculum and enrollment [copywriting] of different teachers (https://www.contenthacker.today/2017/10/attention-grabbing-copywriting.html), learn the advantages of others, and understand different styles and business logic.

Teacher Hala used his own admissions copywriting as an example. His method of operation is different from other lecturers because he is usually used to writing on his Facebook graffiti wall. This conversation method is like writing a serial novel. This narrative type similar to “Storytelling” can also present completely different styles. Having said that, as long as the information shared by the lecturer is informative, it will naturally attract a group of loyal fans over time.

In addition, when it comes to storytelling, Mr. Hala also recommends that everyone read “Storytelling is a sincere performance: stage secrets taught by the National Storytelling Champion, even TED speakers, TV celebrities, variety stars and hosts are practicing secretly”.

After I started working as a lecturer, I realized that the only way to achieve permanent business is to solve students’ life problems.

★ To improve your content power, come and join Teacher Vista’s online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)“

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Further reading

• Dismantling the sales skills of public classes: Getting the target audience addicted first is the best marketing
• Course Experience of “Cracking the Secrets of Cracking the Secrets for Open Class Enrollment” Course: Lecturers should have built-in data thinking and actively manage the target audience
• “Moving Copywriting Course”: From seducing attention to establishing resonance, accompany readers on a spiritual journey

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