"Moving Copywriting" Course: From seducing attention to building resonance, accompany readers on a spiritual journey

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgp1rRWCuhkBMBMQy4W6kvDZ2xX1chEXFRkZuWB8C_4srTQ_dWLKDuVCcaL66ClarOflfARsa9kdNeK-z-hYhXHB1awszrkypNB-ao7df PzXNuIgVlAHuslhUSgclzOdB6yBKB8ecHmMqw/s1600/%25E6%2584%259F%25E5%258B%2595%25E6%2596 %2587%25E6%25A1%2588%25E6%2592%25B0%25E5%25AF%25AB%25E8%25AA%25B2%25E7%25A8%258B.jpg)

On the evening of April 19, I opened a course called “[Community Power: Moving Copywriting] (https://www.accupass.com/event/1803151356478282727580)” at [Yingjie International Talent Training] (https://www.facebook.com/EGL.learning/). I am very happy to discuss and communicate with partners from different fields, and discuss how to write copy that touches people’s hearts.

At the beginning, I first quoted the famous writer Thomas. Freeman (Thomas Loren “Thank You for Being Late: An Optimist’s Guide to Prospering in an Age of Acceleration” (https://www.books.com.tw/exep/assp.php/vista/products/0010740893?utm) written by Friedman _source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201804)”, sharing the case of the parking lot toll collector mentioned in his book, and then sharing Thomas. Freeman’s views on writing and his expectations for bloggers.

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Every blog post is like a lightbulb that turns on a reader’s head, illuminating a certain issue, making the reader see the issue in a new light, or touching their heart and making them feel stronger or completely different.

After talking about the example of this best-selling author, I officially entered the course to share with you the meaning of copywriting and what elements does copywriting consist of?

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Based on my past teaching experience, I found that many people have not thought carefully about their target audience before writing (or typing on the keyboard), nor have they clarified the uniqueness of their products and services in advance… As a result, it is naturally difficult to impress people with the copy they write in a hurry.

Since students who attend the “Moving Copywriting” course are mostly motivated by wanting to learn marketing skills for selling goods or services, I also share with you some quick methods in the course to write good sales-type articles. In addition, I also taught the students some useful problem solving and ending methods, and asked everyone to practice them on the spot.

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijPbCA9Ld0kyXGgx0e15X3 tTNyAxad2Y0laPoi74BF50V-IdO-zlOQdp0lAn3JHEAiYioQGCiv9debhGGAz04WWBxPS_MYzEeQNAWxaoRz 65OMXbTMYOCi3uAuYycLGxgtRlvr47vLhSuv/s1600/%25E6%2596%2587%25E7%25AB%25A0%25E5%25AF% 25AB%25E4%25BD%259C%25E7%259A%2584%25E7%25A0%25B4%25E9%25A1%258C%25E6%25B3%2595.jpg)

If we want to write copy that touches people’s hearts, we all have to think carefully about the following questions:

• Who is your content intended for?

• Why do they like this content?

• What details or issues will they care about?

• What content do they easily resonate with?

• Are they willing to share it with friends?

Writing can be a tedious or difficult task for many people. But I believe that as long as you take Teacher Vista’s copywriting class, these problems can be easily solved!

It is true that it is not easy to write a convincing article! Not only do you need to plan the topic in advance, you also need to subscript and conceive the entry point, then arrange the sentences and paragraphs, and finally you need to find some beautiful pictures to match. The most important point is to remember to echo and embed the [call to action] (https://www.contenthacker.today/2018/01/how-to-create-the-perfect-call-to-action.html).

In the three-hour course, I arranged three exercises of different lengths, hoping to help everyone better understand the tips of copywriting, and at the same time understand the characteristics of good sales copywriting.

What’s interesting is that when I shared my elevator briefing-style copywriting skills, some students in the audience whispered, “So copywriting can be so simple?” Yes, writing is actually not as difficult as everyone thinks!

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdIFQCLBa89IjDw6of9NaOvpGkBwjhx5x tW6cYTAyoiJFDZR3rsvrUSVKIRTW2WvB4yWTxyKk9rZ1xvp67jOEKySB3N_0clNWeu_Ak0u1YJ8-jHijoaGNZqcX4Kylz1r MLCXsVucakZQ3q/s1600/%25E5%25A5%25BD%25E7%259A%2584%25E9%258A%25B7%25E5%2594%25AE%25E6%2596%258 7%25E6%25A1%2588%25E6%259C%2589%25E5%2593%25AA%25E4%25BA%259B%25E7%2589%25B9%25E8%2589%25B2.jpg) Overall, “Copywriting” can be regarded as a skill that is easy to learn but difficult to master. Anyone who is willing to buy this book or invest time in one or two classes will probably be able to understand the process and techniques of article writing. However, if you just don’t practice or just watch the teacher perform in class, you will still not be able to learn the essence of writing technology in the end!

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Therefore, I often encourage my students or friends to write blogs. Not only is writing blog posts a good starting point for running a personal brand, but it can also help you clarify many things through frequent updates, and you can get to know more like-minded people through message exchanges.

Copywriting is a spiritual journey. Successful copywriting will comprehensively reflect all your experience and professional knowledge, and at the same time help you process this information and convey it to the target audience for the purpose of selling products or services.

I also suggest that you think about some key points during the writing process, such as: At what level do you plan to start? How to combine your own expertise and characteristics? What problem can I help you solve? What unique points of view do you intend to convey? And what useful value can it bring?

★ Photo Credit: Yingjie International Talent Training

★Vista Reading Club April Special: “The Most Productive Year”

★ Vista Reading Club May Special: “Scene Revolution”

★ Improve your content power, come and sign up for the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”

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Further reading

• “Copywriting Strategies: Start Your New Writing Journey” Listening experience: I was lucky enough to meet Teacher Vista
• “Brand Copywriting Workshop” Course Experience: Write articles with warmth and emotion
• “Brand Marketing Media Public Relations Skills” Course Experience: Understand the media and master community management

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