Master four principles to make your sales page eye-catching and profitable

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Recently, a student asked about the details of designing a Sales Page (Landing Page, also known as a landing page). It reminded me that when I was preparing for the “Content Power” online course, I created a special unit to explain the key points of a sales page.

We have seen various beautifully designed sales pages in the market. In fact, the effect pursued by the sales page is conversion; in other words, the design principle is not just beautiful and beautiful, but can it directly point to people’s hearts?

Four design principles for sales pages

Let me simply share with you a few design principles for sales pages. I hope it will be helpful to you:

First, let people understand at a glance what are you selling? Some businesses are accustomed to including a bunch of information in their sales pages. If people cannot quickly understand the products you want to sell, the results may not be ideal. In addition, your company’s brand should also be placed in the most conspicuous place so that it can be seen at a glance.

Secondly, there should be an eye-catching title on the sales page. This will keep users on the page and encourage them to take action. Of course, the discounts and benefits you provide should also be clearly marked, so that people can “act immediately” if you are interested!

In addition, according to SEJ website survey, if you can insert video content on the sales page, it is expected to increase the conversion rate by 80%. So, if possible, you can also consider including some exciting videos on your sales page.

Calls to action are essential

Finally, of course, don’t forget to include a call to action on the sales page. A call to action is a model that inspires the target audience to actually take action. We can use banners, pictures or copy to awaken the public’s attention and then drive this group of people to take specific actions.

Previously, I have written articles about call to action on the “Content Hacker” website, such as “[How to create a powerful call to action?](https://www.contenthacker.today/2018/01/how-to-create-the-perfect-call-to-action.htm l)”, “Content Operation Lesson 3 for Startup Teams: Inventory Resources and Place Calls to Action” and “How to Design Calls to Action ? Take the clapping mechanism of the Medium platform as an example”, interested friends may also wish to refer to it.

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★ Photo Credit: Gerard Cos

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