Master the three steps and five key points to write an eye-catching title

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This morning, a partner from the second phase of “Vista Writing Companion Program” was discussing with me an article she had just written recently. After reading it, in addition to giving her some writing guidelines, I also suggested that this partner strengthen the title writing part.

In fact, I have written some articles about subscripts on this site before, such as “Content Hacker Lecture Revision: Ouchi experts accompany each other to share eye-catching subscript techniques”, “[Five ways to write eye-catching titles to quickly increase readings](https://www.contenthacker er.today/2018/02/5-tips-for-writing-catchy-titles.html)” and “Attractive copywriting subscripts: start by setting the main topic and creating a sense of image”, etc. Friends who are interested may wish to refer to it.

When it comes to title writing, I believe everyone has encountered the following dilemmas at one time or another:

• I want to come up with a good title for my article, but I’m exhausted and racking my brains still can’t write it.

• I have written the title many times and changed it many times, but no matter how I look at it, I still don’t like it and I always feel that it doesn’t convey what I want.

• Write a title that feels good to you, but readers won’t buy it, and some people say that the title does not match the meaning of the text.

As we all know, the quality of the title will not only affect the click rate, but also the conversion rate. The reason why many people feel distressed about subscript is actually because they don’t understand the meaning and importance of titles.

My friend [Chen Shunxiao](https://axiao.tw/%E9%9B%BB%E8%A6%96%E6%96%B0%E8%81%9E%E7%9A%84%E6%A Teacher 8%99%E9%A1%8C%E5%AF%AB%E4%BD%9C-85964a0f3183) once said that title writing is a trilogy of capturing the theme, selecting and reorganizing materials, and language modification. Teacher Chen also reminded us that if we want to successfully attract everyone’s attention through a dozen words, the key lies in the selection and reorganization of the article’s topic, materials and terms.

Many people may have heard of search engine optimization (SEO), so when subscribing, they will put a bunch of keywords. But I want to remind everyone: although this concept is correct, if it is not operated properly, it may sometimes have the opposite effect!

Therefore, when we subscript, we should start by grabbing the topic and think about how to let readers understand what this article is mainly talking about through a short title? Of course, you can also make good use of the main bid and sub-bid method to place bids.

Although some friends truthfully hit the key points of the article in the title, if it reads a bit bland, it will not attract netizens to click in and read! Therefore, it is very important to reorganize content materials and rhetoric!

In addition to the above three steps, you can also use the following five writing points:

• In line with current affairs: Everyone pays attention to current affairs news. It is a good way to ride on the media craze. For example, “[Goods can go out, people can come in, and Kaohsiung will make a fortune] (https://stars.udn.com/star/story/10091/3555717)” which was very popular at the end of 2018. It is a good example that attracts attention.

• Use question sentences: Through the method of question and answer, you can shorten the distance between you and the readers. For example: Did you know that during the Qingming Festival holiday in 2019, if you take 3 days off (4/1 to 4/3), you can take 9 consecutive days off!

• Create new words: Using some new nouns can often achieve results. For example, do you know what “Point Economy” and “Sui Economy” mean?

• Quoting from classics: People believe in authority and celebrity effects. Appropriate support from experts and celebrities can save time and effort. For example, Jack Ma proposed the “5 New + 2H” model in November 2017. Why will new retail replace e-commerce in the future?

• Punctuation marks: Many people have not noticed the importance of punctuation marks. They do not know that clever use of punctuation marks will not only help readers read, but also arouse everyone’s curiosity. The most commonly seen punctuation marks in titles include: commas, colons, exclamation points and even dashes.

Subscripting is indeed a science. We need a lot of practice to write better and better! But if you can master the three steps and five writing points mentioned in this article, you can expect to write a good and attractive title.

Of course, if you also want me to provide some suggestions on title writing, Welcome to sign up to join the ranks of “Vista Writing Companion Program”!

★ Welcome to like the “Vista Writing Companion Program” fan page!

★ Do you want your copywriting to be liked by more people? Come and watch “[Slow Reading and Understanding in Seconds] (https://www.books.com.tw/exep/assp.php/vista/products/0010973827?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202605)”.

★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”

★ Photo Credit: William Navarro

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Further reading

• “Vista’s Little Voice”: How to write a title that catches readers’ attention
• Make full use of title elements to write good articles that people will never forget
• Five ways to write eye-catching titles to quickly increase reading

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