Participate in "One Hit!" Thoughts from the new book sharing lecture "Presentation Strategy Book for Professionals": The value of presentations lies in making the target audience change their think...

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaLWk-pZsLKq5M5OWTwHdDsifntA q4lEC11HKAsvz79nwYd6QH_ZkAzAIareBGaZaFQmznGpzjT2DeMI-7RCww8iNQXri8avuhJKCBCtDA4RdQVZuI30wwM9 UCNSZWjap2ODEkXfhSbIYS/s1600/%25E7%25B5%25A6%25E8%2581%25B7%25E5%25A0%25B4%25E4%25BA%25BA%25 E7%259A%2584%25E7%25B0%25A1%25E5%25A0%25B1%25E7%25AD%2596%25E7%2595%25A5%25E6%259B%25B8.jpg)

Today is the weekend, a nice sunny day. After lunch, I went alone to Shang Zhou’s study room on the fourth floor of the City State Group to participate in the “One Hit!” published by Shang Zhou. Presentation strategy book for professionals](https://www.books.com.tw/exep/assp.php/vista/products/0010817343?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_camp [New book sharing lecture] (https://www.accupass.com/event/1903191105562001140355SZ4j9KrY) held by Mr. Zheng Junping, the author of aign=ap-201905)”.

I arrived early, so I just had the opportunity to have a chat with this young and promising author! Although it was the first time we met, we started chatting quickly. Maybe we are both from the Zheng family and we felt like old friends at first sight.

Zheng Junping told me the story of his self-recommendation. It turns out that this book came out because he took the initiative to write a letter to the publisher to propose the proposal, just because he sent it Writing a short eight-page presentation file opened up the opportunity for publishing, and he achieved the achievement of publishing a book at the age of 35.

In today’s lecture, he generously shared with the guests how he used his presentation to knock on the door of publishing houses?

Seeing the briefing below, it really makes me feel very familiar. I have mentioned this many times in the copywriting classes I offer externally, or when I help students of the “Vista Writing Companion Program” to correct their homework. Today is an era of information explosion, and there are as many people as crucian carp crossing the river who want to publish a book. If you don’t try to attract the editor’s attention first, it will be difficult to “sell” yourself!

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDajRzO2OSIBId-MwCa1bG113WQZyzQcGCEpr7gqVkakoxU3NtK swFsx62_UfCurAwhyMEKLOzanq3VkKxk75KRi0M4YIVnL9NNO5DH3S7M1QR746YwV9fcVmH7PvTqfdPKqs7Q1mRxRN0/s1600/S__16687113.jpg)

In addition to telling everyone about the publication story of this book, [Zheng Junping] (https://www.facebook.com/chunping.cheng) also did not hesitate to share his views on the brief in today’s new book lecture. He went straight to the core and told everyone that the focus of making a briefing is the process of thinking about how to communicate, not those beautiful layouts.

The task assigned to the briefing is to change the thinking of target audience and take relevant actions.

As for how to identify problems and propose specific and feasible solutions, please refer to “One Hit! Presentation strategy book for professionals》Hey!

The author jokingly said that this should be the [presentation book] with the fewest pictures in history (https://www.contenthacker.today/2019/04/7-strategies-delivering-great-presentation.html). But in fact, there is no need to be surprised, because for the majority of office workers, the reason why we design briefings is not to participate in art competitions, so the first priority should be to develop content strategies and communicate appropriately.

In other words, many people often need to dabble in a large number of briefing design, and its purpose is nothing more than - to help the boss face the company’s customers and solve all the problems that customers may encounter; or else, to help the supervisor express his views logically and coherently, so that the supervisor can shine. The author of this book specially reminds everyone that whether you are designing a briefing for yourself or for a client or supervisor, you should not only pay attention to aesthetic issues and ignore the essence of the briefing.

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-2RNQnjsM0kybPMxpmsfiLlhAigzF1-wmEGukTIH-BTsdiiE7y Ye2jLM9Z93mtKsv5n383tgloxDaFmTpoQ-2OdmGazYHFI2TI51f6sNrPt2LvGk_DuHw3u2S9tW0G5U0Furk__R33TN9/s1600/S__16687112.jpg)

Although the author of this book is young, he has been immersed in the world of briefing design for many years. He is mature beyond his years, and his understanding of briefing strategies is worth learning.

Whether you are still studying or already working in the workplace, if you want to design a powerful presentation, I am happy to recommend this book “One Hit!” A briefing strategy book for professionals](https://www.books.com.tw/exep/assp.php/vista/products/0010817343?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201905)” for you, and you are welcome to study with me.

Briefing design is indeed an art of action and practice. “One hit is sure to hit!” A briefing strategy book for professionals” is placed on the desk, which is very convenient for reference at any time, but if you just read the book without practicing, I think your progress will be limited.

Therefore, I will also give you a preview here. After launching the “Vista Writing Companion Program” in January this year, I will soon plan a new practical community. If you want to “do” something interesting with me (such as writing product copy, designing sales pages, setting up websites and blogs, operating content e-commerce, etc.), please leave a message and let me know!

★ Welcome to like the “Vista Writing Companion Program” fan page! ★ Do you want your copywriting to be liked by more people? Come and watch “[Slow Reading and Understanding in Seconds] (https://www.books.com.tw/exep/assp.php/vista/products/0010973827?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202605)”.

★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”

★ Photo Credit: Vista

---

Further reading

• I watched “One Hit!” “Presentation Strategy Book for Professionals”: Designing an effective presentation starts with formulating a content strategy
• “One hit will hit!” “Presentation Strategy Book for Professionals” Reading Experience: Designing an effective presentation starts with formulating a content strategy
• I read “The Lazy Man’s Illustrated Presentation Technique: Turn complex knowledge into an illustrated lazy man’s package that can be understood instantly at a glance”: Think from other people’s perspective, reduce the complex to simplicity, and make a good presentation that touches people’s hearts

---