Podcasting is back on the rise: infographics interpret explosive trends
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This article is written by Allen Chen, the founder of “你好南干”. This is a community that has been deeply involved in Tainan for a long time and mainly focuses on Tainan tourist accommodation information guide. Everyone is welcome to travel to Tainan. Thank you for authorizing the “Content Hacker” website to reprint it. Thank you hereby.
In the mobile digital era where the entry cost of content marketing is almost zero, on the one hand, talented people no longer need to rely on traditional media. If they master key skills, they can start their own broadcast, whether it is setting up a blog Become a text writer, video blogger, run social media or act as a YouTuber, KOL… Everyone is good at testing and executing various ideas, and enhancing and improving the user experience, much faster and more accurately than traditional media!
On the other hand, the ubiquity of mobile digital applications has rapidly led users away from traditional media. This trend is being reflected in the sound of layoffs in media circles such as television, magazines and newspapers around the world.
Unfortunately, for traditional media, there is no life-saving pill to stop the decline and rebound. But for young people in the mobile digital native generation, this is a good opportunity to take over the legacy of generations.
Although the use of Podcasting in Taiwan has always been a niche market, the use of sound to spread stories still has a unique appeal and can create higher stickiness.
I think this is a trend worthy of long-term attention.
Courtesy of: Visual Capitalist
Chart interpretation
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In 2013 vs. 2017, the number of podcast users doubled, and 24% of Americans have the habit of using it.
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Among the 68 million US podcast users, Millennials account for 44%, making them the largest user group.
*56% of users are male and 44% are female.
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More than 50% of users listen to it while driving, followed by while traveling, walking, jogging, cycling, taking public transportation and while exercising.
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The increase in the number of users has also driven the advertising market; the market size in 2015 was US$67 million, and tripled to US$220 million in 2017; and the current CPM of podcasts is probably more than twice that of other digital tools, which shows its gold content.
★ Source: Visual Capitalist
★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://goo.gl/9hgqc2)”
★ Photo Credit: averie woodard
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