Publish your own book and use it as a business card to introduce yourself to the outside world
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This article was originally published on “UDN” Orange Generation Channel
“Who am I without a business card?” As they face retirement, many people feel at a loss as to what identity they should use to interact with others in the second half of their lives. Author Zheng Weiquan (Vista), who has published many books such as “Content-Inspired Marketing”, believes: “Published is a good personal business card.” Not only can it fully present yourself, but it can also lead to unexpected new life encounters.
Expand your field and create new opportunities in life
When you meet someone for the first time in a work social setting, you will hand over a business card to introduce yourself. However, the currently commonly used business card specifications include company title, name, and contact information. There is not much space left, and the information to introduce yourself is very one-sided.
And if we switch to books, we can carefully convey what we think and learn, and show our personality traits, interests and expertise to the outside world. Compared with traditional business cards, it is easier to start conversations with people and set up interactions in different fields, and it is more likely to create new opportunities in life.
Teacher Vista shared from his own experience: “Some public departments or companies will invite me to attend [training courses](https://www.vistacheng.com/202 1/10/metro-taipei-copywriting.html), I didn’t know these units at first. After I published the book, they contacted the publishing house and then followed the line to find me.” He believes that although the Internet is very convenient now, books still have their own value and influence, and it is an area worth investing time in.
Publishing a book in the new year is a good time to take stock of yourself
Vista especially believes that mature years are the best time to publish a book, because most modern people live long lives, and when they reach the midpoint of their lives, they use publishing to take stock of themselves and serve as a milestone in life to carry forward the past and move forward into the future.
However, many people always think that publishing books is something only professors, elites or celebrities can do. He said that in fact, everyone has a [story] worth telling (https://www.contenthacker.today/2017/12/teasoap-brand-story.html), “After all, I have gone through the first half of my life, and I must have accumulated a lot of experience in the workplace, work, and life. They are all very precious wisdom in life. It is very meaningful to share it in words so that more people can understand and even be inspired.”
Especially with the development of the modern Internet and the dominance of self-media, the outside world is becoming more and more accepting of amateur creations. Vista cited LINE Stickers as an example: “Not all stickers are drawn by comics or illustrators, many are created by amateurs, so people who dream of being a writer don’t have to worry about not being an elite or celebrity. Telling your own story is equally valuable.”
Experts teach and publish books without relying on a publishing house
Vista further explained that in the past, when most people wanted to publish a book, the traditional process was roughly that the author had to make a proposal to the publishing house. After it was accepted, he would write the content. After the editor assisted in optimizing the content and layout, he finally went into printing. Usually one to two thousand books would be printed. If converted into cost, it would cost at least about 300,000.
And now “Orange Generation” has joined hands with the writer Vista to open “[Write your book” Create a new business card in life] (https://a.udn.com/forums/forum/357/index.html)” series of courses systematically teaches knowledge such as theme anchoring, content production, and material planning that must be known for publishing a book, so that you can edit your own book without having to submit a proposal to a publishing house.
In addition, the teacher will lead the students who have signed up for the full series of courses to collectively create a book. After the students submit an article, the lecturer will give feedback and the optimized article will be compiled into the book. Students who sign up for the full series will have a commemorative e-book after the course (if you want to print it as a physical book, “Orange Generation” can assist in contacting the printing factory, but the printing fee is paid by the student). To register for the course, please [click the link] (https://a.udn.com/forums/forum/357/index.html) or contact 02-7721-6909 and press 2.
★ To comprehensively improve your writing skills, welcome to sign up for “Vista Writing Companion Program”.
★ Do you want to write better copy? Come and take a look at “[1-Minute Stunning ChatGPT Popular Copywriting Bible] (https://vista.im/chatgpt-book)”.
★ Photo Credit: Nik MacMillan
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★ Want to learn content marketing skills? Welcome to register for the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”.
If you are interested in [personal brand](https://www.vistacheng.com/search/label/personal brand), [content marketing](https://www.contenthacker.today/2019/07/content-marketing-from-zero-to-he ro.html), Copywriting or Good Book Recommendations are interested, please subscribe to “Vista Newsletter”! Thanks.
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