Reading experience of "Building 360-degree Marketing Product Power: Product Managers Take You to the Core of Business Competition": Want to change the world? Let’s learn to be a product manager first
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Product Manager
Even now, I have long been traveling as a corporate consultant and professional lecturer, but when I dream back at midnight, I always think of my past as a product manager in Internet companies such as NetQing Technology and Sweet Potato.
As I mentioned in the article ”[“Silicon Valley’s most powerful product project management book: Project management master teaches you to use practical processes to build products that everyone likes” Recommended Preface: Embark on the Road to Product Manager] (https://www.vistareading.com/2019/05/inspired.html)”, it is really exciting to be able to work with a group of outstanding engineers and designers to create products that can bring benefits to millions of people!
I don’t know if it’s because I’m getting older, but I’ve recently begun to reflect on myself, and I have a lot of feelings. Looking back on the first half of my life, I lamented that I had changed many jobs and seemed to have accomplished nothing, but then I thought about it. I was able to enter these great companies at the early stage of my career and be able to work with excellent partners as a product manager… Think about it, it is really a lucky thing!
At that time, not only did we often have the opportunity to discuss with friends from Yahoo! and Sina.com, our business tentacles even extended to the other side, and we had contacts and interactions with BAT (Baidu, Tencent and Alibaba).
I think Wikipedia’s introduction to Product Manager is very interesting:
Product manager is a role that is difficult to define. If you have to define it in one sentence, then product manager is the person who serves the end users and is responsible for the entire life cycle of the product.
Thinking about it, this is indeed the case. Therefore, product managers have a heavy responsibility. Not only must they improve their own academic skills at any time, but they must also learn to communicate and dialogue with colleagues in different units such as engineers and business units.
Although I have not been a product manager for a long time, I still pay close attention to the trends in this field. Therefore, I not only read a lot of related books (such as “[Silicon Valley’s Most Powerful Product Project Management Complete Book](https://www.books.com.tw/exep/assp.php/vista/products/0010820309? utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201904)》), and will also communicate with front-line product managers.
Cai Yifang: Create 360-degree marketing product strength
I kind of forget how I met Evonne Tsai (Evonne Tsai), an outstanding girl from National Taiwan University. It seems that she first published articles on the Medium platform… Later, I watched her change career paths, and I also heard her mention writing a book in retreat.
Finally, in April 2019, I waited until “[Building 360-degree marketing product power: Product managers take you to the core of business competition]” (https://www.books.com.tw/exep/assp.php/vista/products/0 010819300?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201905)》The advent of this book.
After reading this book, I found that [Yifang] (https://www.facebook.com/evonne.yifangtsai) has a very grand intention. She hopes to teach everyone how to turn product strength into their own superpower in a thin book, and also impart the product manager thinking model she has learned over the years. In addition, it also shares how to use the three major product strengths to engage in marketing promotion. Another very important point is to learn to see things from the boss’s perspective, which happens to be what I often refer to as “Putting yourself in others’ shoes”.
Thanks to the assistance of my friend Xie Mingyuan, Yifang was able to successfully interview many outstanding business owners, and the sharing of these rare cases is also a highlight of this book.
Three key points of “product power”
I often teach marketing courses outside, and I always mention the importance of “product strength” to my students. I found Yifang in “[Building 360-degree marketing product power: Product managers take you to the core of business competition](https://www.books.com.tw/exep/assp.php/vista/p products/0010819300?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201905)》This book also helps you sort out the three capabilities included in “product power”:
- The ability to discover needs: that is, the ability to have insight into design thinking.
- The ability to meet needs: that is, project management and collaboration abilities, which also include the ability to see the overall situation and think strategically to “control the field.”
- The ability to deliver value: that is, the ability to see the advantages and value of things, and to integrate external resources to deliver value to users and make them pay.
I think these three abilities seem very simple and basic, but they are actually the key to whether product managers can exert their function and value.
I often lament that there are too few discussions and resources about product managers in Taiwan. Unlike the other side, there are many product manager courses, books, and even professional websites like “[Everyone is a Product Manager] (https://www.woshipm.com/)”.
Product Manager Workplace Learning
But I think this new book by Yifang is actually a good starting point, and it is also worthy of reference by friends who are interested in working as a product manager! She launched the “Product Manager Workplace Learning: A Required Career Guide for PM!” online course on the Hahow platform, and has also been involved in the work of the “Business Thinking Academy” (https://bizthinking.com.tw) in the past two years. I had talked to her about the idea of creating this course before.
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The school girl told me that the reason why she created this online course is to help everyone learn the three key abilities of a product manager: in addition to accurately grasping the needs of the boss and customers, they must also further control the expectations of all parties and effectively manage the progress of the project.
I have never forgotten my responsibilities and honors as a Product Manager. Not only because I have seen the products successfully developed and achieved good results in the market, I also know that this is due to everyone’s cooperation and hard work day and night, so that we can give customers a better experience…
If products are the core pillar of corporate operations, then product managers must be the soul behind them. If you have ever cherished the dream of changing the world; then, please learn to be a competent product manager first! I sincerely recommend this book and online course to you.
★ Photo Credit: Marvin Meyer
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