Reading experience of "Whole Network Marketing: Clarifying Complex Marketing Ideas": To master the key to success, start by understanding the product, demand and market
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Speaking of Xu Chaoyang (小鲁), a marketing expert, I have known him for a long time. Not only have I listened to his lectures, but I also often read his articles. Although we are not very familiar with each other, we still feel that we are not strangers - maybe this is because we have both published online novels before and later entered the field of marketing, so we naturally feel a sense of kinship.
This time, I am very happy to have the opportunity to read Xiaolu’s masterpiece “[Full Network Marketing: Clarifying Complex Marketing Ideas]” (https://www.books.com.tw/exep/assp.php/vi sta/products/0010819294?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201904)》, which is also full of expectations.
Speaking of network-wide marketing, you will think of the “network-wide marketing map” drawn by [Xiaolu] (https://www.facebook.com/ryuichiru) in 2017:
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Image source: “Marketer” website, drawn by: Xu Chaoyang (小鲁)
Starting from the “whole network marketing map”, this book explains in detail the specific methods of integrating multiple marketing. This time, Xiaolu spent up to 60 hours, thousands of slides and 230,000 [Subscription Project](https://www.pressplay.cc/project/about/%E8%A1%8C%E9%8A%B7%E6%AD%A6%E5%A3%AB%E9%81%93 %EF%BC%9A%E5%85%A8%E7%B6%B2%E8%A1%8C%E9%8A%B7%E4%BF%AE%E7%85%89%E7%A7%98%E7%AC%88/4708311B47185EDD30E2FA8FDD452895 ) are all condensed in “[Full Network Marketing: Clarifying Complex Marketing Ideas](https://www.books.com.tw/exep/assp.php/vista/products/0010819294?utm_source=vista&ut m_medium=ap-books&utm_content=recommend&utm_campaign=ap-201904)”; in other words, this book is like a must-have teaching manual for marketers. Although it is not long, the content is very insightful, and every page is exciting!
By thinking about the entire network marketing system, this book can effectively help companies and marketers understand how to make good use of the tools at hand or organize marketing processes. At the same time, through content that permeates every aspect of the marketing process, we conduct in-depth low-involvement brand communication with customers and unfamiliar audiences, and accumulate sufficient brand resources while selling products.
Then, through the establishment of whole-community thinking, we can comprehensively manage brand customers and community audiences, making word-of-mouth the most powerful weapon for brands to plunder the market! Finally, conduct an in-depth discussion on brand management. Implanting the brand into the minds of customers from the first moment it touches them will not only help you retain consumers, but also make them the key to breaking through business bottlenecks!
Some of the ideas mentioned in the book are eye-opening. For example, Xiaolu mentioned that “good communication” is the primary task of “managing a brand”, and I quite agree with that. In recent years, I have often had the opportunity to serve as a consultant for certain companies. Whenever I hear business owners ask questions about how to manage their brands, I am reminded of the importance of “positioning” and “market segmentation.”
Well, although the truth is very simple, it is not easy to achieve “empathy”. From the “Golden Triangle of Brand Positioning” mentioned in the book, we can once again understand the subtle relationship between products, needs and markets.
Xiaolu also mentioned “Growth Hacking” in the book. Although this is not a new concept, he pointed out the three major marketing traps that “growth hackers” may fall into. It is indeed a trap that many people may step on by mistake in the marketing process, so you have to pay attention!
This book also talks about “Content Marketing”, because this is a field that I am familiar with, and it resonates with me. For example, Xiao Lu mentioned that content and public relations should complement each other, which I quite agree with; I still remember that every time I teach a course on “Media Communication”, I always remind students to pay special attention to public relations communication and not just focus on advertising and marketing.
Well, I won’t go into the other details. This is indeed a marketing tool book worth referencing. If you also want to enter the field of network marketing, please remember to read “[Whole Network Marketing: Clarifying Complex Marketing Ideas]” (https://www.books.com.tw/exep/assp.php/vista/products/001081 9294?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201904)》Take this book home!
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Further reading
- Recommended sequence for “Traffic Pool”: Create traffic, start with excellence
- “One-click profit-catch-the-train-of”: Catch the train of the sharing economy era and expand your multifaceted life
- “Getting Women” to Buy Online: Copywriting and Design Principles to Create a 28x Repurchase Rate” Reading experience: Master the exciting marketing rules
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