"Why are my fans ignoring me?" 》Recommendation: How to do content marketing?
If you want to ask about the hottest and most popular topic (opens in a new tab) in the entrepreneurial circle since 2016, I think it must be “Content Entrepreneurship (opens in a new tab)” and “Content Marketing” right?
Recently, many amateurs who started their careers by relying on self-media platforms (opens in a new tab) or audio and video live streaming (opens in a new tab) have quickly gathered thousands of fans and attracted millions of netizens to like them with their strong personal styles, which has also led to the so-called “Internet celebrity economy”. There are countless such examples. On the other side of the Taiwan Strait there are Mi Meng and Papi Jiang, and in Taiwan we also have Cai Aga, Ah Xi, Chen Yangjin and “that couple”.
In addition to the booming “content entrepreneurship”, “content marketing” has also reached a peak this year. Many industries hope to grab the attention of busy and easily distracted consumers through the blessing of high-quality content. For example, shopping websites have begun to cooperate with bloggers and celebrities, and various fan groups have begun to experiment with various business logics, with the goal of increasing conversion rates and promoting monetization.
However, everyone can understand the separation of content (opens in a new tab) and marketing, but how to do “content marketing” when combined? It is not difficult to see that many friends in the industry still have no clue. Simply put, the biggest difference between content marketing and other marketing techniques is to attract target readers through producing and publishing high-quality content, and then drive this group of consumers to take specific actions (https://www.fuelup.today/2017/07/quick-ppt.html (opens in a new tab)).
Although the principle of “content marketing” sounds very simple, there is actually a lot of knowledge (welcome to Content Research Institute (opens in a new tab) to study with me!). Although many friends know the power of content (opens in a new tab) is huge, but I don’t know how to run official website (opens in a new tab) or write a blog? Even if you follow the trend and set up a fan page, you still don’t know how to interact with the majority of netizens? Don’t blame fans (opens in a new tab) for ignoring them. If the editors of various companies just post funny jokes or pictures of beautiful women in fan groups, people will get tired after watching them for a long time, and the effectiveness (opens in a new tab) will naturally be greatly reduced.
I’m glad to see that Shang Zhou Publishing has also discovered the charm of content marketing and published Dan Norris (opens in a new tab)’s (Dan Norris) new book “Why Are Fans Ignoring Me?” A Practical Manual for Content Marketing Without Spending Advertising Fees](https://www.books.com.tw/exep/assp.php/vista/products/0010720152?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202005)》 (opens in a new tab). Although this book is not long, every word and sentence represents the experience accumulated by the author over the years of entrepreneurship.
In fact, I have known the author Dan Norris for a long time because he founded WPCURVE.com (opens in a new tab), a professional technical service website for the WordPress open source community, which provides services to many WordPress webmasters around the world. In this book, he also generously reveals the content marketing method he discovered. With only 181.23 Australian dollars in advertising costs, his start-up company turned a loss into a profit within 23 days, and within two years the estimated revenue (run rate) exceeded 1 million Australian dollars, creating a wonderful story of 5,000 times effectiveness.
What’s even more valuable is that the author also provides practical files and templates for content marketing for readers to download, hoping to provide readers with the most practical support in all aspects. I happened to be building a new website (opens in a new tab) recently, so I referred to the template developed by Dan Norris for content marketing, edited and adjusted it, and then found a routine suitable for the operation team. When the methods and logic are correct, website operation will become easier and more interesting!
“Why are fans ignoring me?” Practical Manual for Content Marketing Without Spending Advertising Fees (opens in a new tab) and other marketing books in the market is that this book does not make high claims, nor is it just about theory. The author not only generously shares his practical entrepreneurial experience, but also specifically points out the reasons why many people fail in content marketing, so that readers can avoid these traps or blind spots, thereby getting rid of the threat of competitors and producing differentiated and valuable content.
Overall, this is a very readable and practical book (opens in a new tab), I am happy to recommend it to friends who are interested in investing in the field of content marketing (opens in a new tab)!
★ Featured image source: unsplash.com (opens in a new tab)
★ Want to build your personal brand? Come and sign up for the “Personal Brand Management Practice (opens in a new tab)” online course.
Further reading
- Recommended Preface to “The King of Content Marketing”: Make good use of the power of content and let us be content hackers!
- Recommended sequence for “Traffic Pool”: Create traffic, start with excellence
- “Compound Interest Thinking: Make Small Changes Become Big Changes, Use Compound Interest to Improve the Long-term Effect of Life Profits” Recommended Preface: Wake up every day and be smarter than yesterday
Next step
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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
