Recommended preface to "Adults' Weekend Entrepreneurship": Make full use of online media experience to create my slash business!

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The raging COVID-19 epidemic has made many friends feel a sense of crisis in their lives. Everyone can’t help but start to think that if they can add an extra bit of income to their current job, they should have more security.

At this moment, I am very happy to know that Jinzhou Culture Co., Ltd., which belongs to Jinzhou Weekly, has introduced the good book “Adults’ Weekend Entrepreneurship”. I have heard about this book before, and I believe that this book can bring you some reflection and inspiration.

What is “Weekend Entrepreneurship for Adults”? While maintaining his regular job and receiving a salary from the company, he would run his personal business during vacations and wait until he was on track before leaving his job. Weekend entrepreneurship for adults does not require business or physical exertion. Instead, it makes use of existing experience, connections and interests to adopt a fighting method that best suits you. As early as twenty years ago, the author Koichi Fujii began to advocate this entrepreneurial method to office workers, and it was very popular among office workers. Even Robert T. Kiyosaki, the author of “Rich Dad, Poor Dad,” praised it highly.

And I am also very happy to have this opportunity to share with you my own “Weekend Entrepreneurship” plan. Friends who know me may know that since I left my job in the media and Internet industries, I have been traveling around the world as a corporate consultant, professional lecturer and columnist. To put it in modern terms, I might be considered a slasher, right?

Because I have been teaching everywhere and serving as a consultant in recent years, I have not only had the opportunity to meet many outstanding young friends, but I have also found that everyone generally has a need for workplace writing or writing product copywriting and business plans. It’s just that some friends gave their composition skills back to their teachers too early, and with the advent of the Internet age, many people now feel that their writing feels heavy when they lift a pen!

Having said that, writing itself is a practical art. Just listening to lectures or reading books may still be limited. Therefore, specifically targeting the needs of today’s young office workers, I developed the first writing companionship program in the Chinese world. My motivation is very simple. I just want to combine my many years of writing teaching experience and lead students to practice and grow step by step.

Talking about the development history of “Vista Writing Companion Program”, in fact, at the beginning, I just targeted friends who were interested in writing, hoping to accompany them step by step… However, I soon discovered that I was wrong! True market segmentation should target the following groups:

• The first type are newcomers who have just entered the marketing, public relations, planning or business fields and are looking forward to learning about the latest social and content marketing trends to add points to their profession.

• The second type are marketing veterans who have worked on countless projects and hope to learn how to strengthen the connection between brand and content and create deeper and broader marketing synergies.
• The third type is entrepreneurs and brand operators who want to build a brand in an all-round way and effectively communicate it to the market.
• The fourth type is professional workers who hope to use brands to demonstrate professionalism and influence and create new possibilities for their careers.

After some insight, I was finally able to clarify the needs and learning motivations of potential customer groups. It is not difficult to outline the environment and possible scenarios of target audience:

For example, a student may want to do a side job, so he needs to be able to write eye-catching product copy. Later, she discovered “Vista Writing Companion Program” on the Internet and decided to sign up to learn writing and marketing.

After signing up, she and I will work together to develop a study plan; in this way, not only can you control your own learning progress, but you can also discuss it with me at any time to strengthen your writing skills.

Since January 2019, “Vista Writing Companion Program” has successfully launched seven phases plus two corporate classes. In other words, I have accompanied nearly two hundred partners on their writing journey.

Every time before a new class of “Vista Writing Companion Program” starts, I will spend time to understand the students’ backgrounds, listen to their talk about their needs and opinions on writing, and then help formulate study plans based on their needs one by one. Only in this way can we ensure that the “Vista Writing Companion Program” will be helpful to students; in other words, this can ensure that my “Weekend Entrepreneurship” plan can be sustainable.

Finally, I sincerely recommend Fujii Koichi’s “[Adults’ Weekend Entrepreneurship]” 202008)》This upcoming good book. If you also have an entrepreneurial dream, or want to develop your own side business, I suggest you take a look!

Thousands of people have found a way to live the lifestyle of their dreams—and now you can, too.

★ Featured image source: S O C I A L . C U T on Unsplash

★ Want to build your personal brand? Come and sign up for the “Personal Brand Management Practice” online course.

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Further reading

• “Self-created Thinking: Life is an Eternal Beta, New Work in a Changing World” Recommended Preface: The secret to success is to keep starting over
• [“Thoughts and Challenges of Starting a One-Man Company” Recommended Preface: “Thoughts and Challenges of Starting a One-Man Company”] (/blog/thoughts-and-challenges-of-starting-a)
• “Apple vs. Google Fight of the Century” Recommended Preface: They changed the world, including you and me

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