SEO tips: start with optimizing titles and adjusting text layout

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQCT1KxGQ7u5JEWqfOJ7FRFXnmrZdsQK_L_RVMcCcOUfhz67QNypXh8fIwzltNy6BFA0rfitbI08 QsJvVDGv6vgnLixdW9x4zyV-4JqaODgC56EfTWUnGCk8-eoVWqR-WRgB99WXyD2Qh6/s12 80/SEO%25E5%2585%25A5%25E9%2596%2580%25E6%258A%2580%25E5%25B7%25A7.jpg)

Photo by Myriam Jessier on Unsplash

This article is submitted by readers. The author Abby is currently the Chief Marketing Officer (CMO) of JKL SEO Marketing Company. He has dual certificates in Google Analytics and Google Digital Marketing, and has accumulated more than 100,000 words of business copywriting. Good at writing areas: SEO, American shopping, etc. Representative works: Keyword ranking strategy, What is off-site SEO? , American purchasing agent teaching, etc.

When mentioning “Search Engine Optimization” (Search Engine Optimization, SEO), many people may automatically think of a series of complex and labor-consuming optimization projects. Not only do you have to put effort into writing high-quality content, but you also have to think about how to use links to add points to your website. Moreover, some optimization techniques also involve professional knowledge such as web page grammar, which seems to be a difficult and difficult knowledge to learn. But in fact, there is an optimization technique that is not difficult to operate but can bring great impact - the optimization of title and text layout.

To put it simply: as long as you place a good title and adjust the text layout, you can improve the ranking of the web page. Sounds simple?

I believe that when consuming and shopping, everyone has the experience of being attracted by the outer packaging or design of the product and curiously picking it up to take a closer look, right? Therefore, the content of the product itself is very important, but the outer packaging and design are also very important; the article is also important. The content is important, but the title of the article and the first impression given to the user are also very important.

After all, users have to click into the webpage to read the article before they know whether the content is good or not. If the article cannot attract users to click, there will be no way to interact with users, and no matter how high-quality the article is, it will not be able to exert its value.

To be more specific, whether users are willing to click in to read depends on the title of the article, and text layout will affect whether users are willing to spend time to continue reading the text content after clicking on the web page. Both are related to the user’s first impression of the article, and their influence cannot be underestimated.

The title is like the outer packaging and is the key to attracting attention.

A good title that is in line with SEO must have the following three key points at the same time:

• The title and content are highly related
• Contains a target keyword
• Can arouse users’ interest

The title and content are highly related

If a user clicks on a webpage, browses quickly and finds that the content is not the information they are looking for, and immediately closes or jumps out of the webpage, Google is likely to determine that the article is irrelevant to the keywords the user searched for, and therefore cannot provide users with practical value, and lower the ranking of the webpage in the search results.

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWE1SPpETzlOQdMAhu6rddmCuNmf_k3f3Np-U52JLyb4WkY k6LQ0rQbeWkpfRS4jyppAI5wz3qTc3ilkcDCRwUd6VBP2MKQmIML91BEOjlQT8SlnpRZOaxcxixYTr8zvXLQzSm5F_qlKJe/s1087/unnamed.png)

✱ Picture source: Computer King Ada website Extract

The correlation between title and content ensures that “the outer packaging is consistent with the content” and can better meet users’ expectations for the content of the article. Just like the article “[Guarantee to Learn! A Complete Guide to Buying American Amazon Items in Taiwan] (https://www.kocpc.com.tw/archives/324554)”, the article states at the beginning that this article will teach how to operate the American Amazon website interface, and it does provide instructions on how to operate it, and even provides actual shopping teaching cases, so that users can really understand how to buy American Amazon products online in Taiwan after reading the article.

Contains a target keyword

Target keywords refer to the keywords you select to rank after going through [keyword research] (https://backlinko.com/keyword-research). That is, you want users to open Google and enter what search terms to find your article. So the most important thing is to let Google know that your article is related to the target keyword. Having your target keywords in the title can help Google understand the topic of your article, so be sure to include your target keywords in the title.

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeuT_B-VBJlih4ZAuawt6Y8WJIXaIK16Q8VvkRKBasa6uiEN FsAkoTxPAqbCDpfjnjwVSXGNWxvxYc37D12XRVQCZMUXtCJ4fq0bxcCkNuGMB6lw8r8vSKbh_6pSplY9cCviWJP5bFfItQ/s1579/unnamed-2.png)

✱ Picture source: JKL Purchasing Website Extract

Just like the article page of “Instructions for Purchasing Rogaine”, it has good ranking performance in the target keyword “Rogaine”. The title containing “Rogaine” not only clearly lets Google algorithm know that this article is related to Rogaine, but also makes users more confident that the content of the webpage will be helpful to them, and then click to view it. Because when users search for “Rogaine”, they either want to buy hair growth products or want to know related information. When they see “Rogaine” in the title of the web page, they will feel that this article is the information they are looking for.

Can arouse user interest

To put it simply, you need to bury a foreshadowing in the title so that users will be curious and want to know more when they see the title. There are usually several techniques that can be used:

• Provide research data: Research data can increase the credibility of the article, and you want to further explore why.
• Use questions to ask questions: Users will use search engines, usually to solve their inner doubts. At this time, if the title of the article happens to point out the same doubts as the user, it will naturally attract users to click.
• Add the latest year: The title contains the latest year, which can imply to the user that the information in the article is the latest.
• Point out special value: There are so many related articles. If you can clearly point out the characteristics of your article and distinguish it from other people’s articles, it will make users feel that they will get more different benefits from reading your article. Here are two examples to illustrate.

Example 1: “Virtual Currency Lazy Pack, All You Should Know About Virtual Currency 2021”

This article is named “Lazy Man’s Bag”, as if to tell users that the biggest difference between this article and other related articles is that it can solve all questions in one article, and after reading the article, you can understand all the “things you should know” about virtual currencies.

Example 2: “Sharing practical SEO experience without hiding anything: a winning strategy for ranking keywords on the first page of Google” [](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4wkwTrRK6_twvj9U7gi0FJs8FQVFiWdiPgtFyRXJCjF2w3c7q DNeafwZZYi59Eizlx0GC5XmZVLojfkn602dBvDjcbk7Th-RjNNU5kJ56yMb1H10gGdTu-_HLN39CH0EvtAO-6AbRk0aq/s1225/unnamed-3.png)

✱ Image source: Marketers website Extract

The title reveals that the article will share “practical experience” of SEO, that is, the article will not only teach strategies for operating SEO, but more importantly, it will provide practical examples as explanations or supporting evidence. For users, not only can they learn strategies, but they can also see the results of implementing strategies through example sharing, which is more convincing than just strategy descriptions.

Text layout will affect the user experience that Google values

Text layout is the first impression after users click on the article. At this time, the focus must be on the user experience, that is, the layout must be adjusted to cater to the user’s reading habits, so that users feel that browsing text is a good experience. Otherwise, it will affect the Bounce Rate of the web page, further affecting Google’s evaluation of the web page.

Although text layout seems like a small thing at first glance, and you might think that as long as there is quality content, users will still be willing to put in the effort to read it. But the fact is that there is so much information on the Internet that it is almost as good as yours. The impact of text layout on user experience is actually more important than you think. It is best to grasp the following three key points:

• Be able to read comfortably: The most basic font size, color, font type, etc. must be comfortable to read; you must also pay attention to sentence segmentation, paragraphing, and whether there is appropriate white space between paragraphs.
• Able to quickly find the information they need: The focus of Google is not to let users read the entire article, but to help users find the information they need in the shortest possible time. Therefore, you can try to break large paragraphs into several small paragraphs and add titles when appropriate. You can also use large, medium and small titles to clearly establish the structure of the article. If it is a long article, you can also add the article table of contents at the beginning so that users can quickly browse the table of contents and jump directly to the desired paragraph. The above are a few techniques to facilitate users to browse quickly and grasp the key points.

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgdhIfYocV1k4Nt2StX4WTD649mJOs9DNVDpib2PHK2uzUSm2Ut pnC2B0aAwHOZw9dbEXaIk2qNiuM7nkh_sLub15i0mgSaAlh4O6o17zM6Tg8I49-34KFz-xsBpEtQohE9y3Drr4Jj4edp/s1007/unnamed-4.png)

✱ Image source: Marketers website Extract

• Suitable for different devices: Research data shows that the proportion of using mobile devices such as tablets and mobile phones to browse the web has exceeded that of desktop computers. However, the actual proportion depends on the nature of different web pages. You can use analysis tools to analyze users of your own web pages and then decide on strategies. If the proportion of viewers using mobile phones is relatively high, you can choose to present the layout in a form that is convenient for quick browsing on mobile screens.

Summary

Article title is like the soul of an article, [Once the title is well written](https://www.contenthacker.today/2019/03/useful-headline-ti ps.html), like the finishing touch, can attract readers to click into the web page to read the article; the importance of text layout is often underestimated and easily ignored, but it will greatly affect user experience. Just imagine, wouldn’t it be a pity if you have studied a lot of information with great difficulty and worked hard to produce a very informative article, but due to formatting problems, users don’t even want to try to read it? It’s like the opportunity was right in front of you, but you buried it deep in the search results with your own hands.

Therefore, optimizing article titles and adjusting text layout are undoubtedly important SEO optimization projects, and it is not difficult to actually operate! As long as you are willing to spend some time understanding and practicing the practical SEO optimization introductory skills provided above, it will be helpful to your SEO optimization skills.

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Further reading

• Growth Hacking: Build a sustainable marketing machine that reaches millions of people
• “The Little Voice of Vista”: How to do SEO from scratch
• Thinking from the reader’s perspective─How to write valuable articles?

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