Shifa Magazine and Corporate Self-Media: Practical Practice on Theme Planning of 3C Content
As mentioned in the previous article “How to learn content topic planning and subscripting skills from media or corporate publications?” In order to learn how to plan our own corporate self-media, we can “steal” other people’s theme planning skills from professional media on the market or [corporate self-media] (https://www.contenthacker.today/2018/02/growth-editor.html) and use them for our own use.
This time, let us take magazines and corporate self-media of information 3C products as examples to explain how to observe and summarize theme planning and subscripting techniques!
First, assume that you are a marketer for an A-brand consumer information product supplier that has just entered the market. You plan to learn how to plan self-media content themes from information-related magazines and corporate self-media on the market.
This time, we focus on Disassembling cover theme direction and Learning subscripts. In the previous article, I talked about the sub-topics of statistics topics and the proportion of text in each article. They are used to plan the number of pages in a publication. They are more detailed implementation steps. I will introduce them to you next time when I have the opportunity.
So where to start? Here are the steps we took to break down the magazine theme:
1. Collect magazine topics
At the beginning, you must first collect and summarize what others have done, so first choose the “PC home” magazine and “ASUS Digital Frenzy Bimonthly” magazines that are easily available in bookstores as learning objects. First, through the Internet, we compiled a list of cover topics for these two publications for two consecutive years (see the table below).
PC home cover theme
Special report on digital craze
2018-03
Follow the craze of national live streaming
white valentine white gift
2018-02
A collection of essential tools for watching dramas in 2018
2018-01
Tech Backpacker Travel Tips
Must-buy New Year gifts in 2018
2017-12
iOS 11 new tricks and evolutions
2017-11
Complete Guide to Home Wireless Routers
Narcissism is not guilty, selfies are justified
ASUS ZenFone 4 Selfie Pro ╳ Casio TR Mini
2017-10
The ultimate Wi-Fi signal enhancement technology
2017-09
Google automatically backs up all computer files
ZenFone 4
2017-08
Learn and use NAS
2017-07
Edit photos with your mobile phone
Any door between virtual and real ASUS ZenFone AR
2017-06
Social privacy protection settings
2017-05
Super practical video editing techniques
ZenFone 3 Zoom dual lenses tell stories, a new realm of mobile photography
2017-04
3 major online self-study programs
2017-03
36 Super-Efficient Office Utilization Tips
ZenFone 3 Max X Transformer 3 Pro X ROG G701VI, the secret weapon of Internet celebrity live broadcast
2017-02
Variety of TV boxes to create entertainment circle
2017-01
Top 50 Apps of the Year
I turned my room into a theater! ASUS Vivo AiO Computer x P3B Mobile Projector
2016-12
5 major cloud drives and new management techniques
2016-11
It’s smart to use your mobile phone like this
The power of beauty, the power of change, the power of curing disease Three major indicators for purchasing laptops in 2017
2016-10
45 powerful Windows 10 secrets
2016-09
Renovation of old computers and rebirth of Chromebooks
Mobile phone doll travel fun ZenFone 3 Ultra x Zenny
2016-08
39 tips for winning mobile phone photography
2016-07
A sneak peek of Windows 10’s annual update
Summer fun Smart choices for mobile phone purchase and upgrade in 2016
2016-06
39 Tips for Advanced Use of Home Routers
2016-05
Watching movies online saves money
The Ultimate Laptop Buying Guide
2016-04
50 quick first aid tips for computers without refilling
2016-03
Featured 48 Windows 10 Apps
Gaming at its best
2. Analyze the direction of reporting
In the topics of “PC home” magazine, almost all of them focus on practical skills needed by consumers, and rarely directly introduce products and services. At this point, some people may be wondering: “It’s strange. White Bear didn’t say that the magazine can’t introduce products, so aren’t iOS, Windows and Office considered a single product?”
Of course, for products like iOS, Windows and Office that have high market shares, because so many people use them, even introducing the functions is still a lot of knowledge for most people, and it won’t look like industry supporting articles. These three themes all talk about “new features” and “selected tips” that are useful to consumers. Not only are consumers happy to read them, Apple and Microsoft are even more happy to use them as free advertising.
From the theme observation of “PC home” magazine, we can find four major directions:
- Usage skills (highest proportion): iOS, Wi-Fi settings, home router settings, mobile photography, video editing, NAS settings or Office skills, etc.
- Hot topics: popular live broadcasts, TV dramas, backpackers or community privacy protection and other issues.
- Selected lazy packages: selected mobile apps and selected Windows apps.
- Buying Guide: TV Box.
[
](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguP89me-PGuMJ6A89OYUz1ZaMKJdScH-rmy7mPlLGF0Rkw4ushwReisEWZptHHgW hvrkgcPnTsD6bXe4bPkbzzRadjFWnfz18Eb9UO-rxkDtaCcmNDT-BTTj8U183ADrO_FICgr2ttj5Sa/s1600/pchome%25E6%259C%2588%25E5%2588%258A.PNG)
Next, let’s take a look at the themes of “Digital Craze”, which can be divided into the following three types:
- Introduction of own products (highest proportion): ASUS mobile phones, projectors, etc.
- Purchasing guide: laptops, e-sports products, etc.
- Seasonal topics: White Day, New Year gifts, etc.
[
](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9Qe-WITGwzkj8tSS5LqJu68u479Y941WAhYRnHqsp7IGEZClc3KlSMLZ58NoRSJZs6yGEE6mlD8 2ObTolquF6riv-gtgJ6EtoEaMCqOKGjPlhBRxsat8zlkbXOgtXT5MzfCkYhdoQn6HA/s1 600/%25E6%2595%25B8%25E4%25BD%258D%25E7%258B%2582%25E6%25BD%25AE.PNG)
From the above analysis, it can be seen that the report of “PC home” magazine mainly focuses on the teaching of usage skills, followed by [hot topics] (https://www.contenthacker.today/2018/02/web-site-original-content.html), which are all knowledge that ordinary consumers are willing to learn and accept. “Digital Frenzy” focuses more on the introduction of a single product, which certainly achieves the purpose of publicity for the company; but for consumers, if they are not the group that appeals to the product, they are likely to skip the content and not read it.
Therefore, as an A-brand supplier, when setting the theme of self-media, we can give priority to important skills that focus on consumer concerns, such as mobile photography and app selection. At the same time, it can also be matched with seasonal themes. For example, on the eve of Women’s Day, you can plan women’s suitable themes. Guide to buying mobile phones; Grandparents’ Day is coming soon, so you might as well plan for mobile phones and accompanying apps that are suitable for the elderly. When writing content, you can use your own mobile phone photography as a teaching example to teach you how to set up beautiful people and landscape photos, as well as mobile phone photography skills on rainy days and indoors. On the one hand, it can emphasize the superior performance of the lens of one’s own mobile phone, and on the other hand, it can teach consumers how to maximize the photography function of one’s own mobile phone, which invisibly builds consumers’ love for using one’s own mobile phone.
3. Find out the important keywords of the title
From the cover topics of “PC home” magazine, it is not difficult to find some frequently appearing keywords:
*Number mark: 36 moves, 48, top 50.
- Moves, techniques, and techniques: 36 moves, powerful secret techniques, and management techniques.
The use of numbers can give consumers of 3C products a clear and effective feeling; and the use of words such as recruitment, technology, and technology can bring people a hint of “real learning.” Use it appropriately in the title to attract more attention.
Therefore, continuing the above topics on women’s mobile phones and mobile phones for the elderly, our A-brand suppliers can create titles such as “Top 10 Tips for Women Who Love Theirself in Buying a New Mobile Phone” and “Three Tips for Helping Parents Set Up Mobile Phones for the Elderly.”
In addition to magazines in the same industry, you can also learn different wording and subscripting techniques from other cross-industry media, such as business management, cultural and creative products, etc. Only by collecting and analyzing article titles from other industries and combining them with the characteristics of our own products to create titles that can create different feelings and provide readers with a sense of freshness will people not feel that “the titles are all the same no matter what.”
Magazines can not only provide novel information and opinions, but also hide a lot of valuable information. As self-media managers and operators, we must not miss these learning opportunities!
★ Content Hacking Lecture Series (CHL5): How to run corporate official websites, blogs and publications [Registration now]
★ Recommended reading:
- How to learn content topic planning and subscripting skills from media or corporate publications?
- From 3C to finance, how do Taiwanese companies use self-media to deepen content marketing?
- Enterprise owned media: A content marketing tool that even Coca-Cola and NEC love to use
- Operating corporate self-media, starting from becoming a “growth editor”
★ Photo Credit: Pixabay, Readmoo official website, ASUS official website
★ Content Hacking Lecture Series (CHL6): How to use presentations for content marketing [Registration now]
★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)“
Further reading
- From 3C to finance, how do Taiwanese companies use self-media to deepen their content marketing?
- Corporate self-media: a content marketing tool that even Coca-Cola and NEC love to use
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