"Social Influence: SOCIAL ROI": We are all in the community
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Facebook told me that Rudi (Leung Chi-shing) and I have been friends since June 2009, which means we have been friends for more than five years. But I have known Rudi for much longer. Through the introduction of another friend [Jansen] (https://www.facebook.com/jansen), I learned that there is such an industry expert in Hong Kong who is familiar with advertising and social media.
I have been to Hong Kong several times in the past few years, and I have met with Rudi several times. Every time I communicate with him, I can always hear him introduce classic cases of practical operations in fluent Mandarin, which also gives me a lot of gains.
This time I was very happy to hear that he mentioned that he would write the experience accumulated over the years in the industry into a book called “Social Influence: SOCIAL ROI”. When I heard the news for the first time, I felt very happy, because a lot of Rudi’s knowledge was gained through practical experience. I should have taken the time to organize it carefully, so as to benefit more friends in the industry.
I am honored to have this opportunity to be the first to read “[Social Influence: SOCIAL ROI](https://www.books.com.tw/exep/assp.php/vista/products/0010665150?utm_source=vista&utm_medium=ap-books &utm_content=recommend&utm_campaign=ap-201504)”, many chapters are quite attractive. For example, Rudi mentioned “injecting personal power and investing in the social network ecosystem.” This view is very resonant.
The management of social media has become an all-channel platform. We cannot only focus on the number of likes on Facebook fan pages or the number of followers on Twitter. Whether it is a company or a brand, it needs to have a clear [social media marketing strategy] (http://wp.tenz.net/archives/1598).
And this good book “Social Influence: SOCIAL” written by Rudi based on many years of experience ROI”, I believe it is a classic worthy of being placed on your desk and ready to be picked up and read at any time. Sincerely recommend to you, let us exert a good influence together!
♪ Image source: [pixabay](https://pixabay.com/zh/%E6%A0%91-%E7%BB%93%E6%9E%84-%E7%BD%91%E7%BB%9C-%E4%BA%92%E8%81%9 4%E7%BD%91-%E7%A4%BE%E4%BC%9A-%E7%A4%BE%E4%BC%9A%E7%BD%91%E7%BB%9C-%E6%A0%87%E5%BF%97-facebook-200795/)
Further reading
- “Earn 300,000 per month with LINE stickers!” Banana Man’s character economy winning skills with the No. 1 download rate: Bravely start a business and create a character economic ecosystem
- “Big Data @ Work Force: How to use huge amounts of data to create competitive advantages for individuals and enterprises” Recommended Preface: Wandering in the vast flow of big data
- “Quickly Build a Super Popular Website: 26 Internet Marketing Secrets to Capture the Attention of Netizens and Fans”: Master the tips of visual communication and do marketing with twice the result with half the effort
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