"Social Marketing Branding" course experience: formulate strategies and practice them
This article (opens in a new tab) is written by Maggie Lin (opens in a new tab), currently the founder of 天家 (opens in a new tab). Thank you for sharing your experience, thank you.
I deeply felt that my knowledge of marketing was lacking. It happened that my friend Lin Yangcheng (opens in a new tab) (Hank) sent me information about the course “Social Marketing Branding Technique (opens in a new tab)” organized by him, which attracted my interest and decided to come north to participate in this course.
The lecturer of this course Vista (opens in a new tab) (Zheng Weiquan (opens in a new tab)) has very rich experience, and I feel the charm of marketing through his own practice. When doing brand or social marketing, no matter what media or methods are used, the key is to clearly know what goals you want to achieve, and then formulate a media strategy to achieve the goals.
There are many masters in the class, and I admire one of them Xu Weizhen (opens in a new tab) who has been doing [One Book, One View] since the beginning of last year. (https://www.facebook.com/hashtag/%E4%B8%80%E6%9B%B8%E4%B8%80%E8%A7%80%E9%BB%9E?source=feed_text&story_id=1616174871738586 (opens in a new tab)), share the books you read and put them into practice through videos on the Internet.
Over the past year, I have shared hundreds of books, and I still haven’t stopped! Because it has views, content, and continuity, the benefits are beginning to show. Not only do it have a lot of fans, but many people are willing to pay to watch!
In addition, Teacher Vista cited many successful cases in the course, all based on continuous persistence and continuous execution, and the benefits are amazing! This also made me reflect on how the community and customers need to be managed, but how do I usually manage them? Keep this community alive? What kind of content have you provided to everyone?
This reminds me of what Teacher Jie Le and Ji Ling often teach us: What can I “give first”? Give people what they want? What do I usually buy to enrich my mind?
Just like the information shared by Teacher Vista, he usually collects information and does it all the time because he loves this field. As long as relevant information is collected, he will collect it in categories. When someone has any relevant questions, he can provide relevant information to share with others and answer them very quickly.
This is the “learning heart” that the two teachers most often talk about. A person with a learning heart will always have his brain receptors turned on. Thinking about myself, I usually block the learning opportunities that come to me because I am lazy or feel that this is not directly related to me. It is really a pity.
Because every person’s life story comes to me, there must be key points that I lack and need to learn. As long as I learn it, it is equivalent to buying goods. Only with these good goods can I have the opportunity to share them with others!
Further reading
- Experiences of the “Social Marketing Brand Technique” course: Build a personal brand, start now
- “Brand Copywriting Workshop” Course Experience: Write articles with warmth and emotion
- “Content Marketing & Copywriting 6-hour Practical Class” Course Experience: Master Guidance
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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
