The 6th Content Hacking Lecture (CHL6): Use briefings skillfully to execute content marketing

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTmlMZASS4nIkiHLJR1y86Y emKBslD11YJe1BE8HihbaePSqgxPAAlNYPNtSGaO3qeOPDs1v8DhVyultoX7kZ1FphAIf8Ag7R8EC92HspUyGkb eH69lzp41taNX1L-lpzyP6A-S1-1KEWo/s1600/2018%25E5%25B9%25B44%25E6%259C%2588%251C%25E5%25 85%25A7%25E5%25AE%25B9%25E9%25A7%25AD%25E5%25AE%25A2%25E8%25AC%259B%25E5%25BA%25A7.jpg)

The sixth “Content Hacker Lecture” held tonight, I am very happy to invite [Zeng Guolun] who teaches [Presentation Course] (https://btschool.businesstoday.com.tw/course/detail/72) in “This Week School” ( Teacher https://www.facebook.com/profile.php?id=100000108284773) and the co-founder of the “Content Hacker” website [White Bear] (https://www.contenthacker.today/p/fabius.html) shared on the topic “How to use presentations for content marketing”.

After a simple opening by the lecture host Vista, the first speaker, Mr. Zeng Guolun, was quickly invited to the stage. With the topic “What kind of presentation content can be attractive?”, he shared with everyone his journey of exploring presentation design, and brought wonderful presentation animations that amazed everyone.

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6tyZNsZCsl78H4l1w29nHKOfbdb1JlNlcDpLc3Nt7DRA2Kuv8 VZamc08-06-UJB5rKyUysFPyapFH2EVM46X-B80yM5Ppr1UVcqXMnpQhMPnmCXOLFH2yiqzqIBIIWY0Fm8R66p1Tl5Ec/s1600/IMG_2550.JPG)

Teacher Guolun took Apple founder Steve Jobs’ 2007 iPhone launch conference as an example, dismantled and remade it into a briefing animation. He mentioned several briefing techniques that Jobs used in this press conference, such as: starting with the end in mind, shortening the distance, and deepening the numerical prompts; not only that, Jobs also continued to deepen the audience’s impression by giving examples again, thereby triggering everyone’s emotional climax.

If you have never watched this press conference before, you can take a few minutes to watch this speech by Steve Jobs. I believe you can better understand Mr. Guolun’s introduction tonight and learn from Steve Jobs how to use the power of content to move people’s hearts.

In addition, Mr. Guolun also shared with everyone the techniques of using presentation animation to create an emotional atmosphere, and also brought several wonderful animations, but only the guests at the conference could enjoy this part! Finally, Mr. Guolun concluded with this statement, “You must have enthusiasm to make your presentation attractive.”

The second part of tonight’s “Content Hacking Lecture” is “Visual Content Marketing” presented by Mr. Bai Xiong. He introduced SlideShare, a briefing sharing platform, and explained the inseparable relationship between briefings and content marketing.

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglqj6keTroCEvWhBkYJLnchCL9ZHC XIdHg9fFfRg1opTJq_tbExNT_M7DbuJu5MAd9il908qfGbtSsBvC87XTvSTsAKq7T784V0s8dtbEjmzbtUmiqzOsZd-P Xn-5X5b0L_0GQcbX7qn1e/s1600/%25E7%25B0%25A1%25E5%25A0%25B1%25E8%2588%2587%25E5%2585%25A7%25 E5%25AE%25B9%25E8%25A1%258C%25E9%258A%25B7%25E7%259A%2584%25E9%2597%259C%25E4%25BF%2582.jpg)

“A presentation is not just a stack of slides.” Mr. Bai Xiong pointed out that a presentation is actually a communication method that uses pictures and texts to target a specific target audience. The presentation that everyone is familiar with is also very suitable for companies to use as a content marketing tool.

In tonight’s lecture, Teacher Bai Xiong gave several wonderful cases. What impressed me most was that he used the American [Content Marketing Institute] (https://contentmarketinginstitute.com/) as an example to break down the process and steps of how CMI uses briefings to implement content marketing.

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3MpT9nUTO0eKVTpd63Vco1DeXbdT-uisQ EwkaeTxchK-dtQGmti0HE9WX7PrDpo0KjFDpAxDN7LE9umfi22Q2mHXI8Vvak2aWf8K0ZQwoW7P8yNJobGr753MwlQC7KupS RA-3MQrQKT6Y/s1600/%25E5%2585%25A7%25E5%25AE%25B9%25E8%25A1%258C%25E9%258A%25B7%25E7%25B0%25A1%2 5E5%25A0%25B1%25E5%2588%2586%25E4%25BA%25AB%25E6%25A1%2588%25E4%25BE%258B%25EF%25BC%259ACMI.jpg)

Looking at the briefing content released by CMI, it is not difficult to find that the types are quite diverse, including:

2. Survey reports: Provide B2B and B2C various content marketing market survey reports.

3. Trend analysis: Invite experts to express their opinions and organize them.

4. White paper: Share various latest survey data and marketing techniques.

5. Case: Analysis of classic marketing cases.

6. Content Marketing Tips.

Through the sharing of the presentation, CMI attracted a large number of views and downloads from the business community, which not only quickly increased the company’s visibility, but also greatly helped expand business opportunities. [](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiXim2jlpfdxyON_bRvCT7k8M NFvb-00bMIIYRm5m55-USmdvULNcS6b-ra2dHQp10xSCpNH0FFgIBI34t91Z-cNYECio9kafFE4Rc-hiDWzCany DtvkWmTrQsgQf_NVZeb_9eplT_RIPr0/s1600/SlideShare%25E5%2585%25A7%25E5%25AE%25B9%25E8%25A 1%258C%25E9%258A%25B7%25E6%2588%2590%25E5%258A%259F3%25E8%25A6%2581%25E7%25B4%25A0.jpg)

In addition to case sharing, Mr. Bai Xiong also introduced how to skillfully use SlideShare, a presentation sharing platform. Based on his many days of research, he helped the guests sort out three elements of successful content marketing, namely: valuable content, generating beautiful and eye-catching content, and establishing a content marketing strategy.

Finally, Mr. Bai Xiong also recommended several presentation software that are said to be simpler and easier to use than PowerPoint, as well as several good books related to presentations. I believe that after tonight it will be easier for everyone to get started when designing presentations.

Time flies, and in the blink of an eye, the “Content Hacker” website is about to expire half a year ago. Looking back at the “Content Hacking Lectures” held since the fall of 2017, each theme focused on the related fields of content marketing. Not only did it receive responses from many friends, but everyone also supported us with actions. Thank you very much!

Thank you for your support, but we have also found that many people want to improve their content skills, but cannot get in - learning content marketing should not be a one-way road for one person to advance alone, but a happy journey for everyone to go hand in hand.

Do you want to become a “Great Content Master”? Let’s move forward together on the great channel of content marketing!

Features of the “Ouchi Master” lecture:

• Sharing of new knowledge: Master the latest developments and trends in the field of content marketing.

• Theme learning together: learn together the important trends and techniques of content marketing.

• Exchange and advance together: Masters compete against each other while giving back ideas in their own fields.

The newly revised “Ouchi Master” Lecture will be shared on May 10, 2018 with the theme of “Write a good bid and sell without selling”. We look forward to learning with you, come and register!

☛ Want to learn to subscript? Come and sign up for the “Ouchi Master” lecture in May: [Write a good bid and sell without selling] (https://www.accupass.com/event/1804041321359643076770).

★ Vista Reading Club April Special: “[The Most Productive Year] (https://www.accupass.com/event/1803300504501540766404)”.

★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”.

★ Photo Credit: Vista Cheng

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Further reading

• How to create a powerful call to action?
• Use pictures and text to tell stories and create your unique content marketing tool
• Experience from participating in the 3rd Content Hacking Lecture (CHL3)─Use three magic weapons to say the right thing to the right person

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