The Great Leap Forward of Artificial Intelligence: In addition to writing articles, it can also analyze content marketing data

With the rise of artificial intelligence (opens in a new tab), content production has also begun to become automated. In the past two years, “writing robots” have gradually emerged, such as the Washington Post (Washington Post (opens in a new tab)) Since the 2016 Rio Olympics, we have been developing a writing robot Heliograf (opens in a new tab), used to cover [high school football games] near Washington, D.C. (https://www.washingtonpost.com/pr/wp/20 (opens in a new tab) 17/09/01/the-washington-post-leverages-heliograf-to-cover-high-school-football/?utm_term=.4736dbe9d3a1).

In March 2018, Heliograf received the The Big Data & AI for Media Association (opens in a new tab) (The Big Data & AI for Media Association) issued the “Robot Excellent Application Award (opens in a new tab)” in the BIGGIES Awards. This also means that the development of writing robots is faster than imagined. If used in data-based news such as sports events, it can already meet the reading needs of most readers by simply describing the process and tabulating game scores. You may wish to read the news “Wilson at Yorktown (opens in a new tab)” written by Heliograf to see what is different?

In addition to considerable progress in content production, artificial intelligence has actually developed far beyond our imagination in content marketing. In the online seminar “How to Get Started with Artificial Intelligence in Content Marketing” held recently by the Content Marketing Institute (CMI) in the United States, the founder of Marketing Artificial Intelligence Institute (CMI), Paul Roetzer](https://twitter.com/paulroetzer (opens in a new tab)), sharing the five main application directions of artificial intelligence in the field of content marketing, including: planning (Planning), content production (Production), personalization (Personalization), promotion (Promotion) and performance analysis (Performance).

The “Content Hacker” website will sort out the artificial intelligence technology related to planning introduced by Paul Roetzer this time, and the other four important development directions, which will be explained later.

☆CONCURED (opens in a new tab): Website content and user tracking analysis

： (opens in a new tab)](https://www.concured.com/ (opens in a new tab))

CONCURED uses artificial intelligence to provide content tracking, user response research, content planning, publishing and competitor comparison. However, the service is also quite expensive, ranging from $3,500 to $6,250 per month, and can track and analyze up to 20 websites.

☆Crayon Intel (opens in a new tab): Track competitors’ digital footprints

](https://www.crayon.co/ (opens in a new tab))

Crayon Intel can track various activities of competitors on the Internet, from web pages, social networking sites to respond to comments, to the App Store, to avoid any omissions through manual monitoring. The free version does not provide an analysis dashboard and is limited in the number of tracking and reports; the paid Pro version presents tracking results in a dashboard.

☆ Pathmatics (opens in a new tab): Social advertising analysis and suggestions

Pathmatics’ social advertising tracking analysis provides different services to advertising agencies, advertisers, publishers and advertising technology companies. Provide social advertising recommendations through artificial intelligence analysis to maximize users’ advertising costs and recommend appropriate time periods for owners to advertise.

☆ Hubspot (opens in a new tab): Topic cluster suggestions

: Topic cluster suggestions (opens in a new tab)](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3c5iKaVlUJKnypFw3JomrfIgHjP2eS_TaycKsK3M-auaCJOfnGxrnEj_cw8UHKrkwu0OVqwDudkrdm3qGOWXu8XVFDedZwq63Verq9on1KvzubC_fhlazYaVgYM6cdXpedrw0pR2amKV7/s1600/hubspot.PNG (opens in a new tab))

Hubspot specializes in providing online services required for inbound marketing. In the Marketing Hub service, all articles on the current website or blog will be scanned and analyzed, and recommendations for the composition of a specific topic cluster (topic cluster) will be made to the webmaster.

☆ BRIGHTEDGE (opens in a new tab): Topic cluster suggestions ：main (opens in a new tab)](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKpwbLS8BjlbXRWRu08YYDkt__Zfl6gqhkU3Wco9At-8TEjPEe9i2zDmIZD3LsNAc5sdhInjiBZ5H2-vr1F6NBvaZPhBo_VIyN0Y5a8gN6l5qO3uLc_UBZtN4X1azDvoWwL6phwiBD5cB_/s1600/brightedge.PNG (opens in a new tab))

BRIGHTEDGE provides SEO competitive analysis services. Through website inspection and analysis, it provides strategic adjustment suggestions for web page SEO.

After reading these content marketing artificial intelligence analysis services that are ahead of our imagination, are you interested? Some of these services provide free versions or trial services, such as CRAYON’s Intel Free (opens in a new tab), Hubspot’s Free Marketing Tools free version (opens in a new tab), interested friends can give it a try.

In addition, it may also be a good try to test the Chinese keyword analysis part!

★ Photo Credit: Pixabay (opens in a new tab)

★ Make generating inspiration a habit, please sign up for the Ouchi Master Lecture on June 4: Building an Inspiration Database (opens in a new tab).

★ Vista Reading Club May Special: “Scene Revolution (opens in a new tab)”.

★ To improve your content power, please don’t miss the online course “Content Power: The Super Power of Building Brands (opens in a new tab)”.

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Further reading

• [Content Marketing Frontier] Building Taiwan’s AI Competitiveness ─ Participate in the 2025 Taiwan Artificial Intelligence Annual Conference
• From advertising philosophy to flywheel effect: a marketing revolution driven by AI
• Make good use of generative AI to help content marketing