The Great Leap Forward of Artificial Intelligence: In addition to writing articles, it can also analyze content marketing data
With the rise of artificial intelligence, content production has also begun to become automated. In the past two years, “writing robots” have gradually emerged, such as the Washington Post (Washington Post) Since the 2016 Rio Olympics, we have been developing a writing robot [Heliograf](https://www.washingtonpost.com/pr/wp/2016/08/05/the-washington-post-experiments-with-automated-storytelling-to-help-power-2016-rio-oly mpics-coverage/?utm_term=.683196385819), used to cover [high school football games] near Washington, D.C. (https://www.washingtonpost.com/pr/wp/20 17/09/01/the-washington-post-leverages-heliograf-to-cover-high-school-football/?utm_term=.4736dbe9d3a1).
In March 2018, Heliograf received the [The Big Data & AI for Media Association] (https://newyork.bigdatamedia.org/) (The Big Data & AI for Media Association) issued the “Robot Excellent Application Award” in the BIGGIES Awards. This also means that the development of writing robots is faster than imagined. If used in data-based news such as sports events, it can already meet the reading needs of most readers by simply describing the process and tabulating game scores. You may wish to read the news “Wilson at Yorktown” written by Heliograf to see what is different?
In addition to considerable progress in content production, artificial intelligence has actually developed far beyond our imagination in content marketing. In the online seminar “How to Get Started with Artificial Intelligence in Content Marketing” held recently by the Content Marketing Institute (CMI) in the United States, the founder of Marketing Artificial Intelligence Institute (CMI), Paul Roetzer](https://twitter.com/paulroetzer), sharing the five main application directions of artificial intelligence in the field of content marketing, including: planning (Planning), content production (Production), personalization (Personalization), promotion (Promotion) and performance analysis (Performance).
The “Content Hacker” website will sort out the artificial intelligence technology related to planning introduced by Paul Roetzer this time, and the other four important development directions, which will be explained later.
☆CONCURED: Website content and user tracking analysis
[：](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgeWj0ta80uS6GgHDjcY5_Gz4u4_GB-phyphenhypheniwd154 dKrHE07x47XxRaEej0Q6hPIb4GQ1W2Ubjz5yuV4Hr7OOJt2BHB-Q9cBxj38KpnLU3WffJ65HulxUg0ExmtfULsiojp6Im5HGmmejzsk/s1600/concured.PNG)](https://www.concured.com/)
CONCURED uses artificial intelligence to provide content tracking, user response research, content planning, publishing and competitor comparison. However, the service is also quite expensive, ranging from $3,500 to $6,250 per month, and can track and analyze up to 20 websites.
☆Crayon Intel: Track competitors’ digital footprints
Crayon Intel can track various activities of competitors on the Internet, from web pages, social networking sites to respond to comments, to the App Store, to avoid any omissions through manual monitoring. The free version does not provide an analysis dashboard and is limited in the number of tracking and reports; the paid Pro version presents tracking results in a dashboard.
☆ Pathmatics: Social advertising analysis and suggestions
Pathmatics’ social advertising tracking analysis provides different services to advertising agencies, advertisers, publishers and advertising technology companies. Provide social advertising recommendations through artificial intelligence analysis to maximize users’ advertising costs and recommend appropriate time periods for owners to advertise.
☆ Hubspot: Topic cluster suggestions
[: Topic cluster suggestions](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3c5iKaVlUJKnypFw3Jomr fIgHjP2eS_TaycKsK3M-auaCJOfnGxrnEj_cw8UHKrkwu0OVqwDudkrdm3qGOWXu8XVFDedZwq63Verq9on1KvzubC_fhlazYaVgYM6cdXpedrw0pR2amKV7 /s1600/hubspot.PNG)](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3c5iKaVlUJKnypFw3JomrfIgHjP2eS_TaycKsK3 M-auaCJOfnGxrnEj_cw8UHKrkwu0OVqwDudkrdm3qGOWXu8XVFDedZwq63Verq9on1KvzubC_fhlazYaVgYM6cdXpedrw0pR2amKV7/s1600/hubspot.PNG)
Hubspot specializes in providing online services required for inbound marketing. In the Marketing Hub service, all articles on the current website or blog will be scanned and analyzed, and recommendations for the composition of a specific topic cluster (topic cluster) will be made to the webmaster.
☆ BRIGHTEDGE: Topic cluster suggestions [：main](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKpwbLS8BjlbXRWRu08YYDk t__Zfl6gqhkU3Wco9At-8TEjPEe9i2zDmIZD3LsNAc5sdhInjiBZ5H2-vr1F6NBvaZPhBo_VIyN0Y5a8gN6l5qO3uLc_UBZtN4X1azDvoWwL6phwiBD5cB_/s1 600/brightedge.PNG)](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKpwbLS8BjlbXRWRu08YYDkt__Zfl6gqhkU3Wco9At -8TEjPEe9i2zDmIZD3LsNAc5sdhInjiBZ5H2-vr1F6NBvaZPhBo_VIyN0Y5a8gN6l5qO3uLc_UBZtN4X1azDvoWwL6phwiBD5cB_/s1600/brightedge.PNG)
BRIGHTEDGE provides SEO competitive analysis services. Through website inspection and analysis, it provides strategic adjustment suggestions for web page SEO.
After reading these content marketing artificial intelligence analysis services that are ahead of our imagination, are you interested? Some of these services provide free versions or trial services, such as CRAYON’s Intel Free, Hubspot’s Free Marketing Tools free version, interested friends can give it a try.
In addition, it may also be a good try to test the Chinese keyword analysis part!
★ Photo Credit: Pixabay
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★ Vista Reading Club May Special: “Scene Revolution”.
★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”.
Further reading
- [Content Marketing Frontier] Building Taiwan’s AI Competitiveness ─ Participate in the 2025 Taiwan Artificial Intelligence Annual Conference
- From advertising philosophy to flywheel effect: a marketing revolution driven by AI
- Make good use of generative AI to help content marketing
