Thoughts from participating in the "Local Creation x Local Entrepreneurship" forum: Recovering local identity, passionate and sustainable management

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbUWucA7k_BYOacd9h4D4pip_l8_Eezz8jAZ Va-zEiC5bx-5vYHtk62ig6I1l2dwMqiaonbgh8iK2agTpMAKV7cugl4dyLrMsTd7dGW-kjG6cRv0OCiwP2iDSF0EAsmFwnHsfy9j 7UU-33/s1600/%25E3%2580%258C%25E5%259C%25B0%25E6%2596%25B9%25E5%2589%25B5%25E7%2594%259Fx%25E5%259C %25A8%25E5%259C%25B0%25E5%2589%25B5%25E6%25A5%25AD%25E3%2580%258D%25E8%25AB%2596%25E5%25A3%2587.jpg)

It has been raining for several days, which makes people feel upset. Despite this, I went to the [Times Book Cafe] (https://www.facebook.com/sometimesbookcafe/) near the MRT Longshan Temple Station as scheduled at noon today to participate in the event organized by [Book Fans Alliance] (https://www.facebook.com/bookfans2017/) and [Times Bookcafe] “Local Creation x Local Entrepreneurship” forum Taipei event hosted by Newspaper Publishing](https://www.facebook.com/readingtimes.fans/).

What is place creation?

When we talk about place creation, our neighbor Japan comes to mind. The term “Local Creation” originated in Japan. Its central idea is the trinity of “products, places, and people.” To put it in one sentence, it is the hope that places can combine geographical characteristics and humanistic customs, so that each place can develop industries that are most suitable for itself.

Place Creation is about constructing and nurturing the mutual relationship between people and their environment. Through extensive and dedicated management of local quality, creating shared value, community capabilities and cross-sector cooperation are the foundation of resilient cities and vibrant communities.

In order to face the problems of Taiwan’s total population decline, over-concentration of population in metropolitan areas, and unbalanced urban and rural development, the Executive Yuan has established the “[Local Revitalization Council](https://www.ndc.gov.tw/News_Content.aspx?n=114AAE17 8CD95D4C&s=0923C7F8671AA36C)” is composed of central ministries, local governments and private industry leaders and scholars and experts who are concerned about the field of local creation. The National Development Council is responsible for coordinating and integrating relevant resources of local creation of ministries and committees, and implementing and promoting local creation work.

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9yIYxl-7pyXnHAl52z xFWvXDIyq6sdPBDB3MVqfi3BExCSZYS73Ab9GLsjIEjgY9_tpbtgwv-8mmi4H_vfN_RgFXdp6VA_0VXcd H10BebZEFC1l6Z21Ah0QCx0U6OP5r1u_-tR_eP8Auz/s1600/%25E8%259E%25A2%25E5%25B9%2595%2 5E5%25BF%25AB%25E7%2585%25A7+2019-03-09+%25E4%25B8%258B%25E5%258D%25887.13.22.png)

Former President Lai Ching-te personally presided over the first and second meetings of the “Executive Yuan Regional Creation Report” on May 21 and November 30, 2017, and designated 108 as the [First Year of Taiwan’s Regional Creation] (https://www.ndc.gov.tw/Content_Li st.aspx?n=78EEEFC1D5A43877), and positions local creation as a national policy at the national security strategic level. In the future, with the vision of maintaining a total population of no less than 20 million, we will gradually promote immigration within the island and cooperate with the reduction of pressure in the capital area to achieve the goal of “Balanced Taiwan.”

Although I have seen many reports about “local revitalization” in the media before, and I know that the government is vigorously promoting relevant policies, it still feels a bit general. It was not until I participated in this forum today that I had a clear understanding of “[local revitalization]” 2.0](https://www.books.com.tw/exep/assp.php/vista/products/0010795486?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201903)” has established a relatively clear and comprehensive understanding.

Successful cases of Japanese Satoyama Shitie

Consultant Chen shared a case of local entrepreneurship in Japan - “[Satoyama Jujo] (http://www.satoyama-jujo.com/)” hotel. With “creating experience” as the core, they turned the originally ordinary hotel into a physical media, where people can get unique experiences and touches.

Spring, summer, autumn and winter. The Story of Seasons.

Satoyama Jutie no Ri々をほぼ, updated every day.ぜひご覧下さい.

Iwasa Jujo, who has been busy running magazines for most of his life, used his editorial vision to create “Satoyama Jujo”, a beautiful exclamation point on the map of Niigata. Whenever someone asks Juryo Iwasa about his tips for running a hotel, he always says, “Just treat hotels like media.”

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjV5plwN0M9YpLVjH2kv zXRPfIBX6VsjcXU1vymiLA56mUJh9qdm0flpCPjcQTmSuNdjWVBg7RnnAAzhWtkCl-uR3JaJtwRfV9BRW r5jI49zTEQuHbmey06A0ogie46impVTJ_n43XEfkFn/s1600/%25E8%259E%25A2%25E5%25B9%2595%2 5E5%25BF%25AB%25E7%2585%25A7+2019-03-09+%25E4%25B8%258B%25E5%258D%25887.31.24.png)

When the needs of tourists changed from the functional needs of “wanting to soak in hot springs” to the emotional demands of “looking for a touch that matches their own values”, “wanting to experience new and different experiences”, “truly relaxing themselves” and even “valuable time with family”, this also prompted the founder to discover that “experience and discovery are the real luxury”.

For Juryo Iwasa, running a hotel is like running a magazine. This also reminds me of my classmate Mike from the Graduate School of National Taiwan University. He spent seven years building the “Ruisui Spring International Tourist Hotel”, which has finally started operations recently! In addition to realizing one’s own dreams, this tourist hotel is also responsible for conveying the beautiful concept of Hualien Ruisui’s local culture.

After listening to the sharing of two consultants [Chen Zhengting] (https://www.facebook.com/benba.chen) and Lin Jiawei, I learned that the key elements to promote “local regeneration” are:

• There must be a sense of collective crisis in the local area.

• There must be a group of passionate people.

• Develop a mechanism for sustainable operations.

• Integration of local and external resources. [](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2Cl4p0aMZBF1NfiM8I1y9rr8-KSTUAA1FUVnkpuNnz_ZiggyaCN0aGo-F4RFCDiyv5CqvbjJsjT90lz4bZVHvPhj4kKODsHQWZ8 67qGzLN7hJp6u0UP868p1ualgWW7J3GNVD4SrTNInI/s1600/%25E8%259E%25A2%25E5%25B9%2595%2 5E5%25BF%25AB%25E7%2585%25A7+2019-03-09+%25E4%25B8%258B%25E5%258D%25887.34.51.png)

Passionate stories of local entrepreneurs

Speaking of passionate people, it reminds me of the other two speakers today - Zhang Zhonghao, the founder of [Cura Pizza] (https://www.facebook.com/cura.pizza.cura.pizza/) from Wanhua, Taipei, and Zhang Zhejia, the founder of [Pinguo Bar] (https://www.facebook.com/PinguoBar/) from Yuanlin, Changhua. Although these two entrepreneurs run different businesses, they both have a strong affection for their hometowns.

This afternoon, I fully felt Zhang Zhonghao’s affection for Wanhua from his sharing. His pizza not only has Italian flavor, but also injects new blood into the old Wanhua.

Zhang Zhejia has unique insights into membership management. He pointed out that when the customer base becomes more diverse, membership management will become easier. In addition, he also shared his business methods, especially when he mentioned that “every action you take is to “screen and precipitate” your customer base,” I felt the same way.

[](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-y5ur2OF0GRNc3P6mg -9D7_50d11ePh0KO712DtHiI38iWT3f29SWYA6WqNKq3sb0pcfSMCiU4qy8Axsjiq5ZwwpM72a5cQT4h5 _36faZ_XBNatbnBDd_SyDvtAvcNU2x2Oyq10hyr_vb/s1600/%25E8%259E%25A2%25E5%25B9%2595%2 5E5%25BF%25AB%25E7%2585%25A7+2019-03-09+%25E4%25B8%258B%25E5%258D%25887.45.54.png)

Zhang Zhejia makes good use of LINE@ to tell stories. He manages Pinguoba’s account into a local media, which is also amazing.

Eyeball Marketing and Social Management Methods

Then, the founder of Chuangcai Consulting Services Co., Ltd. [Zhong Xiaoyun] (https://www.facebook.com/yunxiao2) shared with everyone how to use eyeball marketing to promote local characteristics. She pointed out that there are so many artists and Internet celebrities now, but the key is to leave a deep impression on people; therefore, in the process of pursuing eyeball marketing, please keep in mind that “temperature” and “sense of participation” are key elements in running a community.

In addition, she also shared with everyone the land, sea and air strategy of social marketing: it is better to build momentum for the overall market from the perspective of the air force, and then the army will organize a ground promotion team for offline communication. As for the navy, it is naturally also very important. We must carefully choose the appropriate sales channel for cooperation.

Finally, Zhong Xiaoyun also generously shared her five major eyeball marketing methods, including:

• Bright style.

• Feelings copywriting.

*Interesting, insightful, interesting.

• 15 seconds video to decide the winner.

• Grab Current Affairs.

If you often read articles from the “Content Hacker” website, you must be familiar with the above five points! In the past, I have talked about many eye-catching and profitable marketing methods. It can be seen that “all heroes see the same thing”!

At five o’clock in the afternoon, although it was still raining heavily in Taipei, no one left the meeting early and tried to find time to discuss with the speakers. Thank you Book Fans Alliance and Times Publishing for bringing this knowledge feast, which also gave me a deeper understanding and understanding of “place creation”.

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★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”

★ Photo Credit: Vista, “Local Creation x Local Entrepreneurship” Forum

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