Thoughts on the Mobile Generation: From Content Management to Growth Hacking Marketing

(opens in a new tab)

It’s the fall of 2017, and I feel even more emotional when I look back at this article I wrote more than a year ago. The era of payment for knowledge is booming, and the content industry is evolving even faster. Time waits for no one. Friends who are engaged in content production and marketing, let us work hard together!

Tonight I met with a friend who works in content-related industries, and the topic of discussion focused on “publishing, content websites and apps.” The format is like classes and consulting (opens in a new tab), but in fact it is more about sharing and communication. We approach each other from different perspectives and exchange industry knowledge. Admittedly, I also learned a lot.

In just two hours, we started from the business strategy and business model of content websites, talked about the development of online editors, and then talked about the other side’s Luo Ji’s thinking (opens in a new tab) and Kevin Kelly (opens in a new tab)(Kevin Kelly)‘s new book “Necessary (opens in a new tab)”. The great wheel of the times continues to advance, attention has become a precious currency, the content industry is evolving more rapidly, and many new phenomena have begun to emerge.

──So, we began to “listen” to articles, “watch” videos, and the need to “read for customers” was reflected in Get App (opens in a new tab), which appeals to “listen to knowledge and gain insights”. From the backend data of the online bookstore’s partner alliance, we can even see the shifting preferences of readers.

They say publishing is in a slump, but looking at it from another perspective, 2016 may be another exciting year, and we have no right to be pessimistic.

At around nine o’clock, tonight’s party ended. On the way home, I passed by a convenience store and went around to read a magazine. I saw the latest issue of “Digital Age (opens in a new tab)” on the bookshelf. The cover story was about Growth Hacking, the hottest topic today, so I happily wanted to take a look. Not only do I want to see what novel marketing concepts “Digital Age” will bring us, but I also want to know how the media views Growth Hacker (opens in a new tab)? However, before reading, I would still make a bold guess as to how the reporter responsible for this cover story might report it? What well-known cases will even be used to dismantle it?

Maybe I was lucky, but the results were not far from what I guessed. Even the three expected cases were exactly the same. Basically, the approach to the cover story of this issue is still based on Fan Bing (opens in a new tab)’s “Growth Hackers: The new talents most needed in the next ten years, using low-cost creative thinking and analysis technology to double the user, traffic and revenue growth of startups (opens in a new tab)》and Ryan. Ryan Holliday Holiday)‘s “Growth Hacker Marketing: The New Practical Power of Detonating the Inbound Customer Craze (opens in a new tab)” as a blueprint, coupled with the recent [Growth” held by Feng Yanyong (opens in a new tab) (Tempo) Hacking Lecture](https://www.slideshare.net/tempo/growth-57281355 (opens in a new tab)), and add some new knowledge about growth hacking in Silicon Valley, USA.

Growth (opens in a new tab) from Yenwen Feng (opens in a new tab)

It is not easy to create content, and it also takes a lot of effort to use the limited space to explain the spirit and mentality of growth hackers. Thank you “Digital Age (opens in a new tab)” for dealing with this issue (opens in a new tab) immediately, so that more people can understand what is Growth Hacker?

On the way home, I couldn’t help but wonder, what would I do if I were asked to deal with this problem? In addition to introducing the AARRR model (opens in a new tab) and classic well-known companies such as Airbnb and Uber, can we also dig out more interesting cases with more reference or emulation value? Also, can you invite some industry friends with practical experience to speak out?

Startup Metrics for Pirates (opens in a new tab) from Dave McClure (opens in a new tab)

It’s late at night, but there are still many fragments of thoughts in my mind, so let’s write down what comes to mind first.

★ This article was originally published in Vista (opens in a new tab)

---

Further reading

• Growth Hacking: Build a sustainable marketing machine that reaches millions of people
• I read “Whole Network Marketing: Clarifying Complex Marketing Ideas”: To master the key to success, start with understanding the product, demand and market
• 2017 Taiwan Growth Hacker Annual Conference: To promote user growth, why not first decouple brand and content