Tiancheng Hotel Group has stepped into the cultural and creative industry and promoted "Tiancheng Cultural Tourism Cosmos Creation"

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The old [Tiancheng Hotel Group] (http://www.cosmos-hotel.com.tw/) recently launched a hotel called “Tiancheng Cultural Tourism Cosmos” Creation“‘s [latest brand] (https://www.chinatimes.com/newspapers/20170707000963-260204), in addition to carefully selecting lifestyle goods with a sense of design, the first priority is to develop a professional hotel design, planning and management team. The core spirit is to use its business philosophy and experience to implement the brand spirit of “Inducing Design and Traveling in Place” in each of its hotels.

In 2016, the first hotel “[Tiancheng Cultural Hotel──Huirizhiqiu] (http://www.sundialogue-hotel.com.tw/)” was launched in Chiayi. The design team designed the hotel spokesperson Dubi for this place where the rising sun is rising. It was inspired by a wild boar. Dubi’s hair is in the shape of a small mountain, which is a metaphor for the connection between Sundialogue Hotel and Alishan. The pure and cute Dubi has a round body and a big pig nose. He is innocent and loved by everyone of all ages. In a short period of time, he has accumulated many loyal fans. He is the spokesperson of Tiancheng Cultural Tourism. There are also photos of Dubi taken by Japanese photographer Kondo Satoru in the store.

Tiancheng Hotel Group’s new brand “Tiancheng Cultural Tourism” will focus on local cultural characteristics and build professional hotels with a customized spirit as its core business.

“[Tiancheng Cultural Hotel──Hui Xing Travel] (http://www.icasa.com.tw/)” is the second hotel after Huihigaoka. It is located in the most popular Fengjia Night Market business district in Taichung City. The design team once again created the hotel spokesperson─Ciubi. Its impression also comes from the memories shared by Taichung people.

Since the egret is one of Taichung’s representative migratory birds and has the habit of migrating regularly, unlike its companions, the egret, Chibi, who wears blue and white shorts, a red hat, and a casual, vacation outfit, has become a resident bird, nesting in the hotel, and is the third spokesperson of the Tiancheng Hotel Group. Chubby has long legs that Douby envies, and tailor-made products include Chubby magnets and 2017 blank inside notebooks. His funny and cute style has become a hot new star in just a few months.

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In addition to Tiancheng Cultural Tourism’s own products, it also brings together high-quality products and local designers from 10 manufacturers, including “Backstage Collection”, “Carpenter Brothers and Sisters”, “Travel One by One”, “Wuwai Stationery”, “November Treasure Fragrance”, “Jian Tai Enterprise” and “Jiazi Product Design”. We hope to add rich diversity to the cultural and creative concept store and hope that travelers who pay attention to the details of life can experience more fun and surprises.

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Talking about Tiancheng Hotel’s attempts and layout of cultural and creative business opportunities, Group CEO Zhang Donghao (https://www.facebook.com/mike.chang.1213) said that cultural and creative business is based on novelty, fun and a strong sense of mission. He hopes to extend and retain outstanding humanistic models through creative methods.

CEO Zhang said: “At present, our main business is still hotels, but we hope to incorporate cultural and creative elements, strengthen the development of traveler life proposals and hotel-themed experiences, and provide more diverse services and value.”

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CEO Zhang, who has a background in industrial design and EMBA business management, also has unique insights into cultural creativity. He believes that culture is history, people and facts, while creativity is a concept and unconstrained style. Between one reality and one virtuality, endless concepts and themes can be derived, giving people a better life. Applying cultural and creative concepts to hotel management can make the theme more obvious and the experience richer, thereby creating differentiation from other hotels.

The launch of “Tiancheng Cultural Tourism Cosmos Creation” is just the beginning. For Tiancheng Hotel Group, we hope that this diversified platform with the concept of 3C (Culture, Customize, and Creative) can enrich travelers’ life experience and vision, and also play a pioneering role in the group’s future transformation and layout.

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Tiancheng Cultural Tourism Concept Store Address: No. 1, Section 2, Zhonghua Road, Taipei City (the store on the left side of the 1st floor of Taipei Garden Hotel) Online store: https://goo.gl/eSrZEK

★ Photo Credit: Provided by Tiancheng Hotel Group

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