Use pictures and text to tell stories and create your own unique content marketing tool
Picture: The 6th Content Hacking Lecture, everyone learned how to create presentation animations and use presentations for content marketing.
In addition to the proposal description, I am curious how you will use briefing? Or should you lock your computer after the meeting and never see the light of day again? I believe that after making the briefing, most of my friends will make an appointment with the client to meet to discuss the proposal, or use the briefing to teach and explain, etc. Have you ever thought about what else you can do with a briefing? If you still have some “throw away” presentations on hand, don’t forget to take them out and modify them a little after reading this article. You can use these presentations for content marketing right away!
At the [6th Content Hacker Lecture] (https://www.contenthacker.today/2018/04/how-to-use-presentations-for-content-marketing.html) on April 11, our theme focused on “Telling Stories through Pictures and Texts: Visual Content Marketing.” In the lecture, I not only explained many cases of using presentations for content marketing, but also shared how to “reuse resources”? Revitalize an existing newsletter and use it as a great tool for self-promotion or product marketing.
We have previously introduced SlideShare, a very popular presentation sharing platform in the United States, with Special Article Introduction. According to SlideShare’s official statistics, there are currently more than 18 million presentations on SlideShare, with more than 2,800 presentations being added every day. Although it is difficult to compare with the YouTube video platform in terms of scale and quantity, it can be imagined that the SlideShare platform is actually more suitable for marketing in “specific professional fields.”
If you friends often need to use briefings to explain to clients, you can consider making adjustments based on the existing briefings. After removing the client’s confidential information, keep general instructions. Then put the presentation on the SlideShare sharing platform and promote it through [social platforms] (https://www.contenthacker.today/2018/01/the-4-essentials-of-building-your-brand-on-social-media.html) such as Facebook or LINE to attract interested friends to download it and learn more about your product or service.
The “Content Hacker” website has compiled three directions for you to adjust your presentation to attract more attention!
If you want to write valuable briefing content, you must grasp the needs of your target audience. Just talking about “user requirements” may make people feel too high-minded. We use the four key points of content generation mentioned by [Teacher Zheng Yunlong] (https://www.contenthacker.today/2018/04/how-to-deliver-the-perfect-speech.html) to explain:
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What pain do you have: What content is the target audience interested in?
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What medicine will we give you: How can our content help our target audience?
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How to take this medicine: Can our content tell the target audience what steps to take?
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Why it works: What results can your target audience expect to see after completing the steps you perform?
If the target audience feels that the content of the briefing is “effective”, then it will be likely to be forwarded and recommended. Therefore, it is recommended that you make special adjustments to the original briefing content and add a call to action to attract the target audience to go to the landing page (landing page) for more in-depth content, thereby achieving the goal of content marketing.
Time flies, and in the blink of an eye, six content hacking seminars have been held. In fact, we hold Content Hacker Lectures every month. Our starting point is to accompany everyone on the road to content marketing. In order to achieve this goal, we will launch a new version of the [“Ouchi Master” Lecture] (https://www.accupass.com/event/1804041321359643076770) in May.
May’s theme is about “subscripting”. Do you want to know how to write a good title? Well, come and sign up!
☛ Want to learn to subscript? Come and sign up for the “Ouchi Master” lecture in May: [Write a good bid and sell without selling] (https://www.accupass.com/event/1804041321359643076770).
★ Vista Reading Club April Special: “[The Most Productive Year] (https://www.accupass.com/event/1803300504501540766404)”.
★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”.
★ Photo Credit: Vista Cheng
Further reading
- How to create a powerful call to action?
- The 6th Content Hacking Lecture (CHL6): Clever use of presentations to implement content marketing
- Make good use of the SlideShare presentation sharing platform to create your new content marketing channel
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