Vibe Coding drives marketing superpower: let AI be your digital creative partner
✍️ Originally published in “Economic Daily
In today’s digital age, the workplace is undergoing profound changes. Traditional marketing strategies often rely on brainstorming, market research and team collaboration, but with the rapid development of artificial intelligence (AI), an emerging practice called vibe coding is beginning to attract public attention.
▲ Vibe Coding allows marketers to change from passive planners to active creators
Vibe coding, a term originated from the concept proposed by AI pioneer Andrej Karpathy in 2025, essentially refers to the use of natural language to describe requirements, allowing AI tools to automatically generate code without the need for traditional programming knowledge. Simply put, it is like using a vibe to guide an AI creation program, allowing users to focus on the expression of ideas rather than technical details. For marketers, this is not just a tool, but a mindset shift that allows them to transform from passive planners to active creators.
Imagine a marketing manager flashes the idea of an interactive advertising page in his mind: users can explore the product story through simple interactions. But in the past, this took weeks of talking to engineers and iterating on prototypes. Now, he only needs to say to the AI: “Build an interactive webpage that allows users to click on different elements to unlock brand stories, styled like Instagram’s story mode.” The AI will automatically generate the code and quickly produce a runnable version. This not only accelerates innovation, but also lowers the barriers to entry, allowing marketers to independently explore the possibilities of digital tools.
Improve creative efficiency: Rapidly prototype ideas
First, vibe coding allows marketers to quickly prototype ideas, thereby improving creative efficiency. Traditional marketing is often limited by resource allocation, and a good idea may be delayed for months due to the engineering team’s schedule. But vibe coding changes everything. Just use tools such as Cursor or Replit to allow users to generate web pages, applications or automated scripts through conversational prompts.
This reminds me of the concept mentioned in the article Build your “unbeatable system”: Live truly competitive in the AI era - making good use of AI tools to systematize repetitive work can free up more time to focus on creative ideas.
Data-driven superpowers
Secondly, vibe coding gives marketers data-driven superpowers. Modern marketing emphasizes precision, but this often requires technical support. Through vibe coding, marketers can easily build simple analysis tools or automated processes. This not only saves the cost of hiring data analysts, but also allows marketers to directly access raw data to form deeper insights. In the future, it is no longer an unattainable dream to instantly adjust content based on user feedback in promotional activities.
This also echoes the point I mentioned in Embracing the AI Era: Entering the Dilemma from 2025, Looking ahead to the New Era of Agents in 2026 - the value of AI does not lie in replacing people, but in enabling people to do things that were previously impossible.
Breaking down the barriers between marketing and technology
Furthermore, vibe coding promotes cross-field cooperation and breaks down barriers between marketing and technology. Many marketers often complain about communication barriers with engineers: differences in terminology lead to misunderstandings and delay progress. But it uses natural language as a bridge, allowing marketers to independently generate prototypes and then share them with the team for discussion. This not only speeds up internal processes but also develops the technical literacy of marketers.
Natural advantages of marketers
Of course, vibe coding is not a panacea. It requires users to have clear expression skills and basic logical thinking, otherwise the results generated by AI may deviate from expectations. But this is exactly what marketers are good at: They are good at storytelling and communication, and can guide AI with vivid language. The important thing is that it does not replace traditional skills, but allows marketers to evolve from creative producers to creative executors and gain a firm foothold in the wave of digital transformation.
Vibe coding does not replace traditional skills, but allows marketers to evolve from creative producers to creative executors.
International Success Stories: SEO Calculator
In Europe and the United States, many marketers have achieved significant success through vibe coding. For example, Tim Metz, a marketing director in the United States, built an SEO Calculator using Cursor. This is a simple but powerful tool that allows users to predict SEO performance by entering keywords and competition data. Metz only needs to describe: “Build a web calculator, input website traffic and keyword difficulty, and output predicted ranking and traffic growth.” AI quickly generated the entire front-end and back-end logic. This small tool not only answered customers’ common questions, but also increased the conversion rate by more than 20%. Metz shared that this allowed him to switch from relying on developers to independently innovating, saving him weeks of time.
My practice: copywriting health check tool
I also developed a copywriting health check tool based on my years of experience in teaching copywriting. If you have finished writing a piece of copywriting and are worried about whether the results are good or not, you can try the copywriting health check tool I developed first.
The development process of this tool is the embodiment of the spirit of vibe coding: I don’t need to understand complex programming languages, I just need to clearly describe the functions I want – “analyze the attractiveness, persuasion and call to action of the copy”, and AI can help me turn my ideas into workable products.
If you are interested in copywriting, you can also refer to the [Content Creation Starts with Thinking-Observation] (/blog/content-creation-starts-with-thinking-observation) that I shared before, which contains more practical suggestions on improving writing skills.
Things to note when using
However, there are also caveats when using vibe coding: for example, AI may make mistakes and need to be prompted through multiple iterations. Security is also a focus, especially when handling user data, and ensuring tools are compliant with GDPR or privacy laws.
In this article The Beauty and Sorrow of PM: A Survival Guide for Product Managers in the AI Era, I also discuss the role of AI tools in professional work - AI is a powerful assistant, but the final judgment and responsibility still lies with humans.
Embrace infinite possibilities
In 2026, a year dominated by AI, embracing vibe coding means embracing infinite possibilities. Start trying a simple tool today and you will discover that marketing is not only an art, but also a science that can be edited and designed.
Marketing is not only an art, but also a science that can be edited and designed.
**Do you also want to learn vibe coding? ** Welcome to register for the Vibe Coding Practical Camp on 1/31 and 2/7!
Extended reading:
- Build your “unbeatable system”: Live truly competitive in the AI era
- Embracing the AI era: importing dilemmas from 2025, looking forward to a new era of agents in 2026
- The Beauty and Sorrow of PM: Product Manager Survival Guide in the AI Era
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