"Vista Cocoon Diary": Building a Personal Brand
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Photo by Sarah Cervantes on Unsplash
June 14, 2021
Because of the raging epidemic, I believe everyone can feel the alienation from interpersonal relationships, right? For this reason, I often think about sense of ritual recently. I wonder if you have some small rituals of your own in your daily life?
For example, I think saying goodbye can be regarded as a ritual to maintain family ethics. The Dragon Boat Festival is a very important festival of the year, so although life is simple, the etiquette and traditions are still unavoidable. Early in the morning, I paid my respects to my mother and sister together. I also took this opportunity to report the current situation to my ancestors. I also hoped that everyone would be well.
Recently, because of the project “Talk with Vista”, I had the opportunity to break through the barriers of time and space and talk to many friends. Today, I used LINE voice chat with a friend again.
Like Andy, the veterinarian yesterday, this friend named Zoe recognized me mainly because she had attended my classes before. She said she had listened to my lectures at the Innovative Future School, so she followed me on Facebook and subscribed to the newsletter.
Zoe said: “Reading [Vista e-newsletter] (https://iamvista.substack.com/) now is one of the few healing moments I have every week at work. Occasionally, I will see the solution to my current mood and situation, like a distant friend.”
Well, this is such an interesting description! I dare not consider myself a good teacher, but I really hope to be a helpful friend to everyone.
Zoe is an office worker who has recently changed careers. In addition to congratulating her on finding her dream job, I also provide some advice on future career development. Although Zoe has a day job, she also writes articles on weekends to express her views on current affairs. In fact, like the friends I talked to before, she is very suitable for building a personal brand.
Many people think that only entrepreneurs, bosses or Internet celebrities need personal branding. In fact, this idea is somewhat narrow-minded. You can certainly think of building a personal brand as a way of packaging yourself. But in my opinion, personal branding is more about your practice of life value; in other words, living the way you want.
I suggest Zoe first find out her keywords and positioning, and carefully evaluate her interests, expertise and style of doing things. Next, start taking inventory of the resources you have at hand and choose a direction suitable for development.
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Take Zoe as an example. She hopes to become a professional public relations person in the future. I also think it is great and a good development direction. So, I reminded her: Think about how to make your strengths visible to the outside world? And what unique professional skills and personality traits can make her stand out in the highly competitive public relations circle?
Building a personal brand sounds interesting, but how do you go about it? If you are also interested in this, you can take out a pen and paper and use diagrams to outline the prototype of your personal brand:
- Draw a circle and write your vision inside.
- Write down numbers and list the things you want to do one by one.
- Draw a line and think about how to get from the starting point to the ending point.
- Draw a triangle and formulate the three cornerstones of your brand.
- Draw a funnel and map out the best way to acquire customers.
If you want to know more about the practical methods of building a personal brand, please refer to the “[Personal Brand Management Practical | Let your professionalism be seen by more people!] (https://www.yottau.com.tw/course/intro/982?act=notredirect#intro)” online course that I previously opened on the YOTTA platform.
By the way, I recently plan to share with you through live broadcast how to break through and win in the epidemic era and create an exclusive personal brand. I plan to start by establishing a digital footprint, and also analyze how to produce high-quality content and how to proactively speak out.
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Are you interested in this topic? Feel free to write or leave a message to tell me. If a certain number of people sign up, let’s start a live broadcast and chat!
★ Welcome to sponsor a cup of coffee and cheer for Vista! You can also express your support by sponsoring multiple times, thank you.
★ Want to learn content marketing techniques? Welcome to register for the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”.
Further reading
- “Vista Cocoon Diary”: Why publish an e-newsletter
- “Vestal Cocoon Diary”: Single point breaking the game
- “Vestal Cocoon Diary”: A creator’s journey to personal branding
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