"Vista Cocoon Diary": High-impact Aesthetic Copywriting
Photo by Christina @ wocintechchat.com (opens in a new tab) on Unsplash (opens in a new tab)
July 6, 2021
As a book lover and writing coach (opens in a new tab), reading is already a daily routine for me. Although I can’t say that I have read all the books on copywriting related to the market, it is basically within my scope.
Today I received a new book from a publishing house “[High-impact aesthetic copywriting: teach you 18 precise techniques for turning taste into cash on FB, IG, YouTube, and LINE]” (https://www.books.com.tw/exep/assp.php/vista/produc (opens in a new tab) ts/0010896159?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202107)》, as the name suggests, this is another book about copywriting.
The author of this book is the founder of the Facebook fan page “I am a copywriter (opens in a new tab)” and is also my sister from National Taiwan University Huang Siqi (opens in a new tab). I have known her for a while, and congratulations to my junior schoolmate on the successful publication of her masterpiece.
To put it bluntly, this book has something to do with me, so when I received the book, I actually felt a little emotional inside. Well, without further ado, let’s talk about my review of “[High-impact aesthetic copywriting: teach you 18 precise techniques for turning your taste into cash on FB, IG, YouTube, and LINE]” (https://www.books.com.tw/exep/assp.php/vista/p (opens in a new tab) products/0010896159?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202107)》What are your impressions of this new book!
The quality of this book is very good, and the cover design, binding and layout are all of a certain standard. It really lives up to the name of “aesthetic copywriting”. There are several teachers recommended by name, such as Foreman Jian (opens in a new tab), Lin Yusheng (opens in a new tab), Xu Jingtai (opens in a new tab) and Ouyang Lizhong (opens in a new tab) and others have been friends for many years; their word-of-mouth recommendations are so resounding that it’s no surprise.
But the quality of a book still depends on its content. Although I had read the entire manuscript before it was published, I couldn’t wait to open it and read it again as soon as I received it.
I agree very much with what the school girl said: “Good copywriting is to allow new potential consumers to open the brochure or website after a series of advertisements or face-to-face encounters, and review and evaluate the received information again.”
Her interpretation of “aesthetic copywriting” is also innovative: “Copywriting is just a sales method, but copywriting that pays attention to taste and style can leave a deep impression on the readers, shape our lifestyle, enhance the value and coverage of the brand, and allow aesthetics to penetrate into daily life in a more delicate way.”
Well, I like that. In addition to talking about creating a sense of beauty, the school girl also talks about the key to keyword optimization in the book, which is the need to write tasteful copy that makes people feel. She believes that cultivating taste requires possessing knowledge, and the specific action of acquiring knowledge is searching.
This afternoon, I held a video conference with the partners of the 11th phase of “Vista Writing Companion Program (opens in a new tab)”. We used Google Meet to discuss writing skills and learning plans, and I happened to share with you how to add keywords to Blog. This point coincides with the school girl’s “[High-impact aesthetic copywriting: teach you 18 precise techniques for turning taste into cash on FB, IG, YouTube, and LINE]” (https://www.books.com.tw/exep/assp.php/vista/pro (opens in a new tab) ducts/0010896159?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202107)”.
That is to say, when we are planning keywords, we cannot only rely on a few high-traffic keywords, but also need to pay attention to the immediate response of the market and the layout of long-tail keywords (opens in a new tab). In addition, you should also cultivate your ability to describe topics from multiple aspects, so that you can break through the stratosphere and reach more potential customer groups.
If you want to write copywriting that can exaggerate people’s hearts and have influence, I am happy to recommend to you “[High-impact aesthetic copywriting: teach you 18 precise techniques for turning taste into cash on FB, IG, YouTube, and LINE]” (https://www.books.com.tw/exep/assp.p (opens in a new tab) hp/vista/products/0010896159?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202107)》This is a good book.
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Further reading
- “Vista Cocoon Diary”: Five tips for writing good copy
- “77 Copywriting Promotion Tips That Will Make People Buy Their Fingers” Recommended Preface: Copywriting is a spiritual journey
- I watched “The Giants’ Notes”: A gorgeous turn from notes to records
Next step
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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
