"Vista's Little Voice": Vista Reading 1/30/2022 - 2/5/2022
[
Time flies so fast, and it’s the weekend again in a blink of an eye. During the Lunar New Year, in addition to paying New Year greetings and traveling, do you have time to read some good books?
In today’s program, I also want to introduce you to three good books.
The first book is “Learn alone in the way your brain likes"", which is a book written by Korean writer Han Jae-woo. The writer graduated from the Law Department of Seoul National University in South Korea and is now a YouTuber.
He had read many books before, such as: humanities classics, psychology, management and brain science books, just to find out some methods and secrets for reading books well. Finally, he compiled a lot of experiences and wrote this book. This book topped the list of Korean learning books for four weeks in 2018, and set off a craze for studying alone across Korea.
When it comes to learning, many people actually feel troubled. However, learning is not that complicated! The author points out that learning is like riding a bicycle. Once you find the trick, you will never forget it!
If you want to read a book well, in addition to investing effort and time, you also need to use the correct method. It is also crucial to study alone.
Of course when it comes to learning, I think everyone has a lot of experience. Many people spend a lot of time working hard, but feel miserable because they have not made great progress in their studies, so some friends begin to wonder if their qualifications are not good? Or is it the wrong way to work hard?
The author wants to tell us that the reason why there is no improvement despite all the hard work is not because your qualifications are not good or your talent is not enough, but because we do not have enough study time, or the method of hard work is wrong! What we need is not to immerse ourselves in books all day long, nor to take many expensive courses! It’s not just about blindly learning other people’s reading secrets. The point is that we need to calm down and be alone.
You can have a fixed amount of time to concentrate on studying. In other words, if you want to improve yourself, you must use the correct method and increase the time you spend studying alone. Of course, you also need to work harder!
Overall, the feature of this book is that it starts from the principles of brain science and then provides some real research data. Learning alone is the most effective method. If you are interested, please be sure to give it a try!
Next, the second book I will share with you is “[Understanding Consumer Behavior from Scratch] (https://bit.ly/3rqFDA5)”. As the name suggests, this book is about consumer behavior.
Many of my friends’ jobs are related to marketing. We all want to sell products, but the question is how to sell them? In addition to our products having to be great, we may also need to understand the needs of consumers and their purchasing motivations. Therefore, this is a very suitable time to read this book “[Understanding Consumer Behavior from Scratch] (https://bit.ly/3rqFDA5)”.
This book is very interesting. It was co-written by Tsuyoshi Matsui and Hidehiko Nishikawa, two Japanese Ph.D.s in the field of business management. When you hear that it is a book written by two professors, you may think that this is a book that only talks about theory, right? Actually it’s not! The biggest selling point of this book is that it is written by two knowledgeable university professors. The main feature is that it uses simple charts and specific cases to help you quickly grasp the core concepts of consumer behavior.
The book uses the story of a family to thread the thread and lead you to understand what consumer behavior is? I think this design is great, so you can read this book as a storybook instead of a general marketing textbook. Therefore, this book not only talks about theory, but also shares many cases in daily life. Of course, because it is a book written by two professors, there will of course be some in-depth analysis of interdisciplinary perspectives.
In addition to exploring the factors that shape consumer decisions, we can also assist companies in formulating effective marketing strategies and activities. If you are interested in marketing, or your job is closely related to marketing, I highly recommend you read this book.
Finally, the book I want to share with you is called “[The Counterattacker’s Survival Notes: You don’t have to be guilty, but don’t let yourself live too wrongly] (https://bit.ly/3L7tI1L)”. Well, I wonder if the title of this book impresses you? Does it make you feel sad?
Looking back on my own career, I have really stumbled along the way, leaving many wounds on my body without even realizing it. But I don’t think I’m the only one like this. I believe many friends have similar experiences, right?
Because when we work in the workplace, it cannot always be smooth sailing. It is inevitable that you will encounter some setbacks, but when you are injured in the workplace, do you know how to heal? Or when you feel that you are serious about your work, but your supervisor always targets you, or your colleagues set you up, what should you do?
When you are suppressed, or face unemployment or difficulty in changing jobs, will you choose to compromise? Or will you persevere? Even when you start to fall into some low points, how should you deal with it? I believe everyone has similar experience like this, right?
Nietzsche has a famous saying: “Whatever doesn’t kill you makes you stronger.” I like this sentence very much, because whenever I am at a low point, or when I feel that life is not going well, I like to use this sentence to encourage myself.
But when I dreamed about it at midnight, I also knew that just drinking chicken soup for the soul was not enough. Therefore, in addition to using famous quotes to motivate yourself, it is also best to refer to the valuable experience of some senior professionals in the workplace. This is the third book I want to share with you today, which is “[The Counterattacker’s Survival Notes: You don’t have to be evil, but don’t let yourself live too wrongly] (https://bit.ly/3L7tI1L)” written by Mrs. Sally.
The author of this book, Mrs. Sally, holds a master’s degree from the Institute of Mass Communication at the University of Wisconsin-Madison. She was a media reporter and worked her way up to the top executive of the news station. In middle age, he switched careers to a public relations company, and then when he was nearly fifty, he was sent to work in China and Vietnam, serving as the general manager of a TV station and a public relations company. Therefore, she has extensive working experience in the media industry and also has experience in management positions.
Starting from December 2020, a fan page of [Mrs. Sally’s Work and Life Notes] (https://www.facebook.com/youngwomanisland) has been opened on Facebook. The reason why she wrote this book is to tell everyone: We do not necessarily want to be bad people, nor do we necessarily want to be shady, but we must know how to recognize these tricks, and more importantly, we must be able to know other people’s intentions and methods, so that we can take some precautions in advance to avoid being hurt.
Because this workplace is indeed dangerous. Sometimes, even if we are well prepared, we will inevitably be shot from behind by others. These are very common phenomena in the workplace, so the author teaches you how to regain your footing in this book, so that you will not give up on yourself, or even want to resign or escape because of injuries or temporary setbacks.
I think this is a very practical guide to the workplace. When I was reading this book, many of the cases mentioned in the book seemed familiar to me. Perhaps because I have worked in the media in the past, some of the scenes discussed in this book are quite familiar. This book does not talk about big principles, but points directly to the reality of the workplace. I think it should be of great help to friends who want to survive in the workplace.
Reading this book especially during the New Year may be of some help to you. Because after the Lunar New Year, many people will consider changing jobs, or hope to have a fresh start… I think reading this book at this time is a good choice.
Okay, these are the three good books I introduced to you today. Comprehensive review of “Learn with one person in the way your brain likes"", “Understanding consumer behavior from scratch” Although the themes of these three books are different, they are actually related to the study of life and work. I hope you will like it, and today’s sharing comes to an end here!
If you like “Vista’s Little Voice”, please subscribe to my YouTube channel, or go to Apple Podcast Give me a five-star review and share this show with friends who are interested.
Thank you. See you next time. Goodbye.
★ Welcome to sponsor a cup of coffee and cheer for Vista! You can also express your support by sponsoring multiple times, thank you.
★ Want to learn content marketing techniques? Welcome to register for the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”.
If you want to hear me share about [Personal Brand](https://www.vistacheng.com/search?q=Personal Brand), [Content Marketing](https://www.contenthacker.today/2019/07/content-marketing-from-zero-t o-hero.html), Copywriting or Reading Experience and other information, welcome to subscribe to “Vista Newsletter” for free! Thanks.
Further reading
- “The Little Voice of Vista”: How to make your products sell well and last long
- “The Little Voice of Vista”: How to Prepare to Work from Home
- “The Little Voice of Vista”: How to achieve your goals
📖 深入探索相關主題
