Welcome to subscribe to the audio course "Creating Content Marketing from 0 to 1": Embark on a journey with Vista and enter the world of content marketing

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Hello everyone, my name is Vista. In the past, he worked in the Internet industry and media, and now he is a business consultant and lecturer. I am very happy to have the opportunity to cooperate with “No. 1 Classroom” under Tianxia Culture to launch the audio course “[Creating Content Marketing from 0 to 1] (http://bit.ly/2OsoCUM)”. This series of courses has a total of 25 episodes. I will lead you to understand [content marketing] from scratch (https://www.contenthacker.today/2019/05/your-first-step-of-content-marketing.html), and conduct an in-depth study of this new generation marketing method that is highly praised by foreign media and professionals.

When it comes to content, you may think of graphics, videos, animations or presentations, etc. I also believe that you must have heard the saying “content is king”! However, you may not know that quality content is more important than ever today! The reason is simple, this is because content is always the core of marketing. While everyone no longer likes to be bombarded by boring advertisements, useful and interesting content can win the favor of the consumer public… Having said that, this is also the best way for us to connect with the target audience. In other words, content marketing not only promotes sales, but is also an effective way for the corporate world to create brand awareness, demonstrate professional authority and build trust externally.

In today’s mobile era, the majority of consumers are becoming more and more skilled in the operation and use of various technological things; correspondingly, their desires and requirements for products and services may also become more complex, changeable and demanding. Therefore, when resources and budgets are limited, companies need to use content marketing to capture the attention of the target audience, and then achieve the goal of attracting, motivating and converting potential customers.

According to a survey by the American Content Marketing Institute (https://contentmarketinginstitute.com/2016/08/content-marketing-stats/), as early as 2016, more than 90% of American companies decided to turn to content marketing. More and more companies are planning to partner with content marketers and keep up with the fast-paced digital world in the coming years. It is no exaggeration to say that many enviable and outstanding companies in the world, such as Apple, Lego, Adidas and Coca-Cola, have already begun to use content marketing! Now, do you want to follow this trend?

As we all know, content marketing is mainly used to deliver useful information and achieve sales in a subtle way. But before we dive into these marketing methods, I want to share with you what content marketing is really about – what does it really mean? Or is it just a trend, a fashion? Does content marketing deliver what it promises? How does it help us achieve our business goals?

Well, why is content marketing important? Even many well-known companies are rushing to study and adopt it! Now, let me analyze it with you:

For discerning consumers, they hate boring advertisements, but they look forward to the industry providing key information about the sales of products and services. In addition, content marketing can help corporate organizations build trust. The more information you share, the better users will understand you, and trust will naturally arise. You know, although it takes time to build a sense of trust, once established, it can drive the target audience and automatically turn them into customers of your company.

Of course, creating and sharing unique and valuable content not only helps promote content marketing, but also helps you establish a professional image and authority. When more and more people use you to learn about industry intelligence or collect more information related to product and service sales, you will naturally become a reliable source of information in the industry.

Through content marketing, it can not only help companies build brand awareness and attract new customers, but also assist potential users in making purchase decisions. In particular, informational content is very popular and helps the target audience make informed decisions. Therefore, as long as you carefully create content that can explain the value and advantages of your products and services, you will naturally drive business growth.

Because content marketing is so important, in the series of courses “Building Content Marketing from 0 to 1”, I will start with the introduction of the most basic concepts, including: First, let me introduce to you what is content marketing? Why do we need content marketing? And what are the different formats that can be used to produce content?

Next, I will introduce to you the most critical aspects of content marketing, which are setting target audiences, creating content strategies, taking inventory of writing elements, and establishing a [writing framework] (https://www.contenthacker.today/2019/03/how-to-write-faster.html). In addition, I have also developed special units for sharing on topics that many friends are interested in, such as: how to tell a good story, how to improve writing efficiency, precautions for content production, choosing content platforms and channels, and planning [content calendar] (https://www.contenthacker.today/search?q=%E5%85%A7%E5%AE%B9%E8%A1%8C%E4%BA%8B%E6%9B%86), etc.

After helping everyone understand the correct concept of content marketing and laying a solid foundation, we will begin to enter the implementation phase of content production. I will introduce you to the business logic and methods of official websites, blogs, and social media based on different content types. At the same time, I will also explain to you the writing skills of product copywriting, press releases, sales pages and e-newsletters, supplemented by real cases.

In the second half of this series of courses, I will introduce to you how to engage in content marketing in a more down-to-earth manner based on the attributes and characteristics of different industries. As the saying goes, “A stone from another mountain can be used to attack jade.” In these units, I will also collect some successful cases of content marketing at home and abroad for you, and achieve the purpose of self-improvement by observing other people’s marketing methods.

With the continuous innovation of technology, consumers will have more and more demands for products and services, and they will have higher expectations for the companies they deal with. From a marketing perspective, the effectiveness of traditional marketing is shrinking, replaced by the rise of consumer roles - such as segmented target customer groups, [touch points] in the customer journey (https://www.contenthacker.today/2018/03/what-makes-a-website-user-friendly.html) and more targeted marketing activities, which are all important keys to the success or failure of marketing.

Overall, content marketing is not just a fashionable and trendy product, whether it is [B2B](https://www.content hacker.today/2018/02/b2b-video-brand-building.html) or B2C industry, if we can deliver high-quality content through various content platforms and social media, we can not only save advertising budgets and marketing costs, help achieve sales goals, but also integrate internal resources within the company. Therefore, I think content marketing has become a prominent discipline in today’s marketing field, and this is why every company must now focus on producing content, and why many strong brands have built extremely powerful content marketing business teams today.

Has hearing this aroused your interest in content marketing? Welcome to subscribe to the audio course “[Building Content Marketing from 0 to 1] (http://bit.ly/2OsoCUM)” and enter the [World of Content Marketing] (http://bit.ly/2OsoCUM) with me! By the way, there is now a [special discount plan for groups of three] (https://shop.cwgv.com.tw/classone/put/MISCONEC0078SU). You are also welcome to join a group to learn together!

Well, there’s one more thing I forgot to mention!

★ Do you want your copywriting to be liked by more people? Come and watch “[Slow Reading and Understanding in Seconds] (https://www.books.com.tw/exep/assp.php/vista/products/0010973827?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202605)”.

★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”

★ Photo Credit: Alex Litvin

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Further reading

• What is “content marketing”? This is the magic of selling beautiful experiences and feelings
• In addition to running fan pages, blogs and live broadcasts, you can also do this to promote content marketing

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