In addition to running fan pages, blogs and live broadcasts, you can also do this to promote content marketing
When it comes to trends in the mobile era, many people immediately think of YouTubers and live video broadcasts. Many young generations can avoid watching TV, but they cannot help but lock in the video and audio channels of certain Internet celebrities.
Indeed, the charm of live broadcasts and videos is quite powerful, but have you ever paid attention? Sound media has also quietly emerged. In addition to traditional radio broadcasts and online radio (such as Himalaya FM, Litchi FM, etc.), more and more people are now listening to Podcast (Podcast) or audio programs with knowledge content, such as the well-known “Get” on the other side.
Many people think that people no longer like to listen to the radio. In fact, this impression may not be correct. According to a 2015 Nielsen Survey (opens in a new tab), Americans not only listen to the radio, but the number of people listening to the radio has reached the highest level in history for two consecutive years. As many as 245 million Americans over the age of 12 have listened to the radio in a week.
Although I don’t have the latest data on Taiwan, I have found that more and more people are listening to various audio media and even starting to try to record audio content!
As for podcasts, I often listen to “Technology Island Reading (opens in a new tab)” and “Zuobian Pantry (opens in a new tab)”. Recently, I also discovered that a friend who is trying his hand at novel writing has started “Zhuyuan’s Life Optimization Talk Room (opens in a new tab)” on a platform called “EARS (opens in a new tab)” at the end of last year. The response from the audience has been quite good.
(opens in a new tab) Two days ago, I also heard that my friend Liu Jiasheng (opens in a new tab), the founder of “Reunion Nuts”, launched his audio course “Small Amount E-commerce 0 to 1 (opens in a new tab)” in “Classroom No. 1”. I have listened to a few episodes and the content is quite interesting and worth buying and listening to!
In addition, I have recently participated in the “[Empowering Innovators]” (https://www.facebook.com/ad (opens in a new tab) am.innoleader/photos/a.582489728463389/2162320767146936/?type=3&theater)” project, I hope to work hard with Teacher Zhou and some senior brothers and sisters!
In the future, we will adopt the “audio + manuscript” model. We hope that during the tireless work schedule of innovators, as long as they use fragmented time to listen to 10 minutes of audio or read 10 minutes of manuscripts, they will be able to obtain high-knowledge-density content and immediately know what can be done.
After seeing the examples mentioned above, have they given you some inspiration? We all know the importance of content marketing, and we also understand that it is urgent to promote content marketing. However, in addition to running blogs and fan pages, many people will also consider engaging in live broadcasting or recording videos. These are all good attempts, but now, maybe you have other options…
★ Welcome to like the “Vista Writing Companion Program (opens in a new tab)” fan page!
★ Do you want your copywriting to be liked by more people? Come and watch “Slow Reading and Understanding in Seconds (opens in a new tab)”.
★ To improve your content power, please don’t miss the online course “Content Power: The Super Power of Building Brands (opens in a new tab)”
★ Photo Credit: Alice Moore (opens in a new tab)
Further reading
- In addition to running fan pages, blogs and live broadcasts, you can also do content marketing
- In addition to blogging, how else can you do content marketing?
- “The Little Voice of Vista”: How to Create a Content Calendar
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Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
