Besides blogging, how else can you do content marketing?

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2019 has begun, and we will continue to be buzzing and start diligently producing content to provide you with information about “Content Marketing”.

When it comes to “Content Marketing”, everyone should be able to understand - this is a marketing method that attracts customers by continuously producing high-value, highly relevant content to customers. By maintaining long-term contact with customers, continuously providing highly valuable and relevant content to customers, and communicating continuously with the purpose of changing their behavior or consumption habits, customers can develop a sense of trust and loyalty to the company.

According to a survey by the Content Marketing Institute (https://contentmarketinginstitute.com/), as many as 88% of marketers in the United States have adopted content marketing. I believe everyone already knows the importance of “content marketing”, but the question is how should we invest? Besides blogging, are there any other ways? Today, let Vista share with you a few tools and methods!

First of all, I still want to emphasize that blogging is indeed helpful for content marketing, and the website structure of the blog is also beneficial to search engine optimization (SEO)! Many people may only leave messages on Facebook because of convenience, but are unwilling to take the time to publish articles on blogs. It is really a pity.

Regarding the advantages and methods of writing a blog, interested friends can refer to “Remember the original intention of writing: finding the joy of running a blog”, “[How food bloggers are made—A complete guide to running a local food blog]“(https://www.contenthacker.today/2018/0 2/blog-writing-skill-experience-sharing.html)”, “Blog management from scratch: Talking about blog platform, theme and layout selection” and other articles, I will not go into details here!

Let’s get into today’s topic as soon as possible, that is, in addition to blogging, what tools or methods can be used to invest in content marketing?

First of all, we can produce exquisite briefings, white papers or trend reports, and let interested members of the public or potential customers request them for free by filling out an email. The focus of the production of these documents and materials is not only to be well-illustrated and beautifully produced, but also to have unique perspectives and values ​​- in other words, to provide customers with unique insights or in-depth research on relevant topics from their own (company’s) perspective.

For example, we mentioned in the article “Westwood One releases 2018 Podcast user research report: 43% of listeners spend at least 6 hours listening to programs every week” that Westwood One provides “Westwood One’s Podcast Download – Fall” for free 2018” report, which anyone can download by filling in their name and email on the form. This is a very smart approach. It can not only reach people who are interested in podcasts, and then explain your company’s product and service concepts, but also collect effective lists.

Secondly, in this YouTube era, audio and video programs are already the most attractive content type to attract the public’s attention. We can also consider producing live audio and video shows, or launching Podcast (Podcast) programs. From Adi English, [Mrs. Science](https://www.youtube.com/channel/UCH fY_EOzB1i57hYLSw_rYMg) to Elvin, I believe everyone must be familiar with these YouTubers! Live programs such as “Multidimensional Lecture” and “One Book, One Viewpoint” produced by my friends are also quite popular.

Recently, I also like to listen to some programs on the audio content sharing platform Ears, such as Zhuyuan, Celebrity Private Book List and other channels, which have allowed me to grow and gain something. Since most of the public are very relaxed when watching or listening to these video contents, they can also accept novel information with an open mind. Through the delivery of high-quality audio content, people can calm down and think, thereby achieving the purpose of communication.

Finally, I also suggest that professionals or businesses consider writing a book. The focus of content marketing is to build trust. Whether it is a long-standing paper book or a recently popular e-book, it is a good practice to fully explain your ideas and opinions and then exert influence.

If you are an expert in a certain field, I believe that the public will be willing to pay attention to you. They will not only buy the books you write, but also listen to your suggestions or purchase the goods and services you provide. Don’t worry about poor writing or insufficient understanding of the publishing market. The most important thing is to be able to write your own argument completely and share opinions that are helpful to everyone.

Of course, it’s also crucial to find a good editor so that you can complement each other. If you or your company are interested in writing a book, you are welcome to consult me ​​(https://www.vista.vc/p/contact.html), I can provide further suggestions and solutions!

In addition to providing free information, producing audio and video content and writing books, I also suggest that you pay attention to the development of social media and wait for opportunities to deliver fresh, interesting and valuable content. In addition to Facebook fan page, you should also pay more attention to [Facebook group](https://www.contenthacker.today/2018/04/how-to-drive-interactions-in-facebook-groups. html), YouTube or Instagram.

The concept of “Content Marketing” is not difficult to understand, but it requires a lot of effort. In the new year, let’s work hard together! ★ Master “2016-2018 Taiwan Growth Hacker Annual Conference Essence Lazy Pack” in one hand!

★ Do you want your copywriting to be liked by more people? Come and watch “[Slow Reading and Understanding in Seconds] (https://www.books.com.tw/exep/assp.php/vista/products/0010973827?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-202605)”.

★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”

★ Photo Credit: rawpixel

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Further reading

• In addition to running fan pages, blogs and live broadcasts, you can also do content marketing
• In addition to running fan pages, blogs and live broadcasts, you can also do this to promote content marketing
• “The Little Voice of Vista”: How to Create a Content Calendar

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