How to do audio-visual content marketing: Let’s start with Mr. 486’s unboxing live broadcast of all-purpose scissors
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Recently, in addition to the partners who are busy accompanying the first phase of “Vista Writing Companion Program”, there are also people who want to consult me. Coincidentally, a friend in the software industry came to me last night, hoping to learn how to engage in content marketing?
It feels like combining product sales with content marketing is a very logical and effective thing, just like my mother accidentally saw me reposting [Scissors Unboxing Live Broadcast] (https://www.fac) by my classmate [Mr. 486] (https://www.facebook.com/KK486/) on Facebook a few days ago. ebook.com/KK486/videos/%E9%80%99%E6%8A%8A%E6%88%91%E9%98%BF%E5%AC%A4%E7%95%B6%E5%B9%B4%E8%B2%B7%E7%9A%84%E7%94%A8%E4%BA% 8620%E5%A4%9A%E5%B9%B4%E7%9A%84%E5%89%AA%E5%88%80%E7%9B%B4%E6%92%AD%E9%A0%90%E8%B3%BC%E4%B8%80%E6%8A%8A298%E5%85%83https lihibiz3cz42%E5%85%A9%E6%8A%8A%E6%9B%B4%E4%BE%BF%E5%AE%9C480httpslihibizzplor/311476193005082/) After that, he asked me to find out where I can buy this powerful pair of scissors?
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Content marketing is indeed a marketing method that is simple, convenient and has a lot of room for creativity. But here comes the question, how to use the power of content when selling products directly to consumers?
──Besides writing blog posts, what other ways can you use to highlight the features of your products?
By the way, we can shoot videos and do live broadcasts. But how should the film be made to be engaging?
If you have also watched the above live broadcast, it is not difficult to find that Mr. 486 told a wonderful story at the beginning, and then paired it with actual application scenarios, thus “putting” the need and desire to buy scissors into everyone’s brains…
The “content” of content marketing naturally requires planning. We can think from the purpose of the product and use consumer needs as the guide to simulate the problems that consumers encounter in life, and then conceive content strategies.
Take Mr. 486’s unboxing live broadcast of the universal scissors as an example. He started by talking about the origin of this multi-purpose scissors and why it was unforgettable for him? It turns out that this pair of scissors was passed down from my grandma. In addition to being strong and durable, it also has strong emotional sustenance.
Of course, based on “[Purpose Theory](https://medium.com/%E5%A5%B3%E4%BA%BA%E8%BF%B7%E8%A8%AD%E8%A8%88%E5%AF%A6%E9%A9%97%E5%AE%A4-wom any-phd-lab/%E9%96%B1%E8%AE%80%E5%A1%97%E9%B4%89%E7%AD%86%E8%A8%98-%E5%89%B5%E6%96%B0%E7%9A%84%E7%94%A8%E9%8 0%94%E7%90%86%E8%AB%96-%E4%BD%A0%E7%9A%84%E7%94%A2%E5%93%81%E8%83%BD%E8%AE%93%E4%BD%BF%E7%94%A8%E8%80%85%E9% 81%94%E6%88%90%E4%BB%80%E9%BA%BC%E9%80%B2%E6%AD%A5-2a73791fa18b)”, Mr. 486 also took the trouble to explain the various uses of this pair of scissors, which makes people feel—I really want to own one!
Take another look at this video titled “[The Fate of Constant Cutting] (https://www.youtube.com/watch?v=ECITiLxNSzE)” and listen to Mr. 486 talk about his origins with this pair of scissors. There wasn’t much promotional information, but it was full of thoughts about my grandma and the cherishment of this all-purpose scissors, which left a deep impression without even realizing it. Based on this principle, we seem to be able to feel his desire to recommend good things.
87% of Internet marketers leverage video content to meet their business goals.
Compared with writing articles, there may be more businesses now willing to invest in making video content. But the question is how do we determine which type of video is more effective? Now, a good strategy is to focus on the customer journey. The so-called customer journey is the complete process from the moment they realize they have a need until they finally purchase a product or service.
During this process, customers generally go through three stages, which are:
- Awareness stage: First, the customer will realize that they have a potential problem (or a specific problem) that needs to be solved.
*Consideration stage: The customer then starts researching how to solve it and evaluates the final solution from numerous options.
- Decision phase: The entire cycle is completed when the customer decides from which company to purchase the product or service that will solve the problem.
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Let’s look back at this live broadcast recorded by Mr. 486. It not only introduces the twelve functions of this all-purpose scissors, but also evokes everyone’s desire for family affection and a close connection with daily life scenes. Therefore, after watching the video, everyone will unconsciously think: “Well, that’s right! I also need a pair of such useful scissors…”
Oh, right! You may want to ask me if I have bought scissors for my mother? Well, of course I’ve already placed the order, I’ll write the unboxing post when I get it (mistake)!
★ Master “2016-2018 Taiwan Growth Hacker Annual Conference Essence Lazy Pack” in one hand!
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★ To improve your content power, please don’t miss the online course “[Content Power: The Super Power of Building Brands] (https://hahow.in/cr/content-power)”
★ Photo Credit: Pedro Lastra
Further reading
- In addition to running fan pages, blogs and live broadcasts, you can also do content marketing
- In addition to running fan pages, blogs and live broadcasts, you can also do this to promote content marketing
- In addition to blogging, how else can you do content marketing?
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