Content marketing is like a first date, don’t just talk about yourself
Looking at Europe and the United States, content marketing has become a trend. But in Taiwan, although everyone often hears about content marketing, there are not many websites that can systematically introduce relevant information to everyone, which is indeed a pity. “Content Hacker” hopes to become the first stop for content marketing in Taiwan. Starting from 2019, we will introduce to you the trends and exciting cases of global content marketing!
Let me start by talking to you: What exactly is content marketing?
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In the past, in the article “Content Marketing Re-Evolution: Content Hackers to Create New Thinking”, I mentioned that content marketing is a method of creating and publishing valuable content to attract and interact with target readers, and finally make them take action. In the article “Legal, accounting and other professionals need more content marketing: convey useful information and attract target groups”, it was also mentioned that content marketing generally refers to producing content that the target audience finds useful and interesting. It can not only promote sales, but also allow consumers to build a sense of professionalism and trust in the company. In addition, it also has the advantages of lower cost than traditional marketing, measurable results, and suitable for managing brand image.
Some friends were immediately able to understand this explanation and quickly jumped into the ranks of content production, and are now beginning to receive some results. However, some people feel that the concept is a bit vague and seems not specific enough.
If you think so, let’s change the tune. I especially like what content marketing expert David Beebe (opens in a new tab) says, “Content marketing is really like a first date. If all you do is talk about yourself over and over, there’s no second date.”
Content marketing is like a first date. (opens in a new tab) If all you do is talk about yourself, there won’t be a second date.
David Beebe (opens in a new tab) pointed out that if you are looking forward to a subsequent second date with your client, you should spend more time listening to what the other person is saying instead of just talking. In other words, if you want to attract customers’ attention, you must provide them with value.
Previously, I proposed four principles for how to do content marketing:
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Meet the needs of the target audience (Target Audience).
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Assist in solving user problems.
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Make content relevant to products, services and users.
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Design conversion strategies to get potential consumers to buy.
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And David Beebe (opens in a new tab) made three suggestions (opens in a new tab) for brands about content marketing. I also think it is worth referring to:
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Your content must be relevant to what consumers are looking for and your industry.
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Your content must add value or help solve a problem.
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Your content must elicit an emotional response from consumers so they are willing to respond.
It should not be difficult for you to find that these principles or suggestions are actually similar. Thinking back, an unforgettable dating experience must often be based on the perfect combination of people, things, time, place and things - there are many details that need to be paid attention to in just one date, let alone content marketing?
We know that 70% of consumers (opens in a new tab) prefer to learn about companies through content rather than ads, and content marketing adopters have website conversion rates that are [6 times] higher than non-adopters(https://neilpatel.com/blog/38 (opens in a new tab) -content-marketing-stats-that-every-marketer-needs-to-know/); In addition, as many as 81% (opens in a new tab) do their homework online before entering the store. From these data, it is not difficult to see the importance of content marketing.
In the content marketing or copywriting class (opens in a new tab), I often share with my classmates, “Content marketing takes time to accumulate.” It is true that engaging in content marketing requires gradual progress and cannot be achieved in one fell swoop. Now, let’s manage this relationship well with the mood of a first date!
★ Master “2016-2018 Taiwan Growth Hacker Annual Conference Essence Lazy Pack” in one hand!
★ Do you want your copywriting to be liked by more people? Come and watch “Slow Reading and Understanding in Seconds (opens in a new tab)”.
★ To improve your content power, please don’t miss the online course “Content Power: The Super Power of Building Brands (opens in a new tab)”
★ Photo Credit: rawpixel (opens in a new tab)
Further reading
- The critical first step in content marketing: Set your target audience and provide solutions or benefits to your pain points
- Setting specific and feasible goals can help motivate yourself to chase your dreams
Next step
Bring this topic to your team
Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
