What is "Growth Hacking"? Come and learn about the most valuable careers in the next ten years

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If you ask about the most popular keywords or the most popular new job openings in the Internet circle in the past two years, “Growth Hacker Marketing” (Growth) Hacking Marketing). In the past few months, not only have relevant books and courses appeared on the market, but some companies have also begun to add “Growth Hacker” vacancies, hoping to recruit outstanding talents with technical backgrounds and programming skills to enter the marketing field with high salaries.

The end goal of every growth hacker is to build a self-perpetuating marketing machine that reaches millions by itself.

“Growth hacker marketing” sounds cool. In fact, Europe and the United States had a similar concept as early as 2010. Now it has become a prominent discipline in the global entrepreneurial circle, and it is a set of mental methods and skills that all new startup teams must learn. Different from the previous tradition of decoupling technology and marketing, “growth hacking” emphasizes both rational and emotional training, and can be called a synthesis of marketers and programmers. Just like Allen. According to Aaron Ginn, the ultimate goal of every “growth hacker” is to build a marketing machine that can reach millions of people and operate sustainably.

This most popular new position has been practiced in Silicon Valley in the United States for many years, and now it is beginning to attract attention in Taiwan. Many well-known companies, including Airbnb, Facebook, LinkedIn, Instagram and Uber, have recruited a group of outstanding elites who combine technology and marketing capabilities to engage in operations and marketing using scientific methods that are low-cost but can bring high efficiency. Many domestic start-up teams have recently been recruiting such talents, and the established 104 Human Resources Bank has also begun to recruit traffic growth hacker managers.

Lane. Holiday(Ryan Holiday) in “[Growth Hacker Marketing: New Practical Forces That Detonated the Craze of Inbound Customers](https://www.books.com.tw/exep/assp.php/vista/products/001070 7245?utm_source=vista&utm_medium=ap-books&utm_content=recommend&utm_campaign=ap-201906)” mentioned that there are four important keys to do a good job in growth hacker marketing, which are: product and market adaptation (Product/Market Fit) Start with a precise customer acquisition strategy, achieve hot spots without spending money, and continuously optimize to make customers more satisfied.

“Growth Hacker” The emergence of this new position requires attention to a wide range of aspects. Influenced by the American entrepreneurial culture, it is not only limited to the marketing link, but also needs to consider the overall effectiveness. They rely on data, and everything is based on “growth”. They not only boldly adopt marketing strategies that can be tested, tracked and can multiply growth, but also pay special attention to the observation, speculation and analysis of user behavior.

For example, as a “Growth Hacker” you must be familiar with the attributes of the market and products, and make good use of the AARRR indicator model, [A/B testing](https:// conversionlab.co/2014/11/30/ab%E6%B8%AC%E8%A9%A6%E7%AC%AC%E4%B8%80%E6%AC%A1%E5%B0 %B1%E4%B8%8A%E6%89%8B%EF%BD%9E%E6%96%B0%E6%89%8B%E5%9F%BA%E7%A4%8E%E7%AF%87/) (A/B Testing), [Search Engine Optimization](https://zh.wikipedia.org/wiki/%E6%90%9C%E5%B0%8B%E5%BC%95%E6%93%8E%E6%9C%80% E4%BD%B3%E5%8C%96) (SEO), data analysis, landing page (Landing Page) design and e-mail marketing (E-mail marketing) and other technologies, try to create maximum marketing benefits at low cost. Through these tools and methods, “Growth Hacking” tries to help users increase their confidence and reduce doubts about use. On the one hand, it pursues [the growth of the number of new users] (https://www.contenthacker.today/2018/12/xdash-growth-hacking.html), while also taking into account the optimization of cost-effectiveness.

Different from traditional marketing methods, growth hacker marketing not only pays attention to the business model and various benefits of the product, but also cares about the improvement of member stickiness. “Growth Hacker” uses data analysis and the help of various models and tools to not only optimize user experience and create growth in the number of members, but also strives to increase the transmission of positive word-of-mouth among users.

In other words, the key to the success of “growth hacking” actually lies in the change of marketing mentality, actively thinking about various methods that are beneficial to users, rather than just focusing on various cool digital skills or marketing tools. For “Growth Hackers”, making users more dependent on the company’s products and services and trying to increase revenue through different channels is their lofty mission and the core value that these experts bring to the company.

💡 本文原发表于《英语岛》杂志（English Island）2016年7月号

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💡 Photo Credit: Papaioannou Kostas

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Further reading

• The great evolution of marketing, attacking from four aspects
• Recommended preface to the era of rapid growth: Let entrepreneurship avoid unnecessary mistakes
• Experiences from reading and listening to “Lightning Development”: Strengthen the ability to solve problems so that you can stand at the forefront and win the market

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