When writing social posts, don’t forget about emotional connection and brand integration
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This afternoon, in the latest LINE group of “Vista Writing Companion Program”, Wanting, the manager of “Little Apple Handicrafts” (https://www.facebook.com/Applesoq), shared with me the “Facebook Post” (https://www.facebook.com/story.php?story_fbi) she just wrote d=pfbid0XLfaQjUyMNEmRADk1oPSKGN4KfG9nJdLhBqqJH7M2gfVNS4H7AAr4S7RfLkcQpQ7l&id=100063692846780&mibe xtid=Nif5oz&paipv=0&eav=AfaCt3Kgv2qTq5ZZeiIyf067OFi1m_yCajs-TBZtFhZjNGFhAvmhLraRGAufvBJmxes&_rdr).
Wanting told me that she wanted to share with everyone on Facebook some interesting interactions with her husband and children, or some information related to daily life news (such as government subsidies for infants and young children, etc.), as well as everything that happened in the process of making her products.
I agree with her views and think these are great topics! The reason is simple, because no matter how great a product we launch, people will not like to be bombarded with similar product information over and over again, and it may even have the opposite effect.
So, I see Wanting is able to find another way, and I am very happy for her!
With her permission, I posted her [original post](https://www.facebook.com/story.php?story_fbid=pfbid0XLfaQjUyMNEmRADk1oPSKGN4KfG9nJdLhBqqJH7M2gfVNS4H7AAr4S7RfLkcQpQ7l&i d=100063692846780&mibextid=Nif5oz&paipv=0&eav=AfaCt3Kgv2qTq5ZZeiIyf067OFi1m_yCajs-TBZtFhZjNGFhAvmhLraRGAufvBJmxes&_rdr) is listed together with my suggested changes, and is also a reference for everyone.
Original Facebook post
How long has it been since you had time to sit down and enjoy a cup of coffee by yourself?
Today, my younger brother (younger brother) went to class, and I accidentally discovered this cafe. I was lingering outside the door and hesitated whether to go in and enjoy this time. Since I became a mother, I always felt that this was a very luxurious and guilty thing, but I still came in😌😌
At this moment, I feel relaxed and satisfied, as if I have returned to the little apple I was before, and I also feel touched😌😌
It turns out that even though I have become a mother, I can still enjoy this moment.
Modified post
Do you remember the last time you enjoyed a cup of coffee quietly by yourself? Today, when I was taking our little one to class, I accidentally discovered this cafe hidden on the corner of the street. Standing outside the door, I hesitated for a while, thinking: Since becoming a mother, enjoying such moments seems to have become a luxury. But in the end, I still stepped in.
In this tranquility, I felt unprecedentedly relaxed and satisfied, as if I had returned to my carefree self, when I was just a little apple full of curiosity about the world. At this moment, I was moved to discover that even as a mother, I can still enjoy this little blessing of my own.
Just like the handmade gift boxes carefully crafted for newborns by “Little Apple Handmade”, each piece contains details of love and dedication. We believe that every mother not only deserves such cherishment, but also should always remember: giving yourself a little space is the best gift in life. 🍼☕️
Reasons for suggestions and modifications
- Emotional connection: In the article, I emphasized the importance of “motherhood” and “personal time”, which not only establishes an “emotional connection” with readers (https://www.affiliates.one/zh-tw/blog/post/s-2679-5-ways-your-website-can-create-an-emotional-bond-with-your- customer.html), and is also related to the [Newborn Handmade Gift Box] (https://www.facebook.com/Applesoq/posts/pfbid0297YqBgyK8DBYHrWj3UuzKfGNeJxoEUSEW3DgErQTN95Hawe9p6UXeEMUMAj6gNsGl) sold by Wanting.
- Brand integration: I added a description of the product (handmade gift box for newborns) of [Little Apple Handmade] (https://www.facebook.com/Applesoq) to emphasize the characteristics of the product and connect it with the theme of the post - self-care and enjoying the little blessings of life.
- Language style: The article uses more poetic and emotional language to enhance the appeal of copywriting and make it more suitable for sharing on social media.
You can refer to this. Simple modifications like this can better highlight the warmth and care of your own brand, and at the same time establish a deeper emotional connection with the target group-young mothers.
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Further reading
- Self-media management strategy for professionals
- The government makes good use of social media: saving costs and grasping public opinion
- Community editors come over and let you know about useful digital tools
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