"Why Customers Will Pay: Good Professionalism Doesn't Need to be Sold!" 7 Secrets to Let Customers Bring Money to Your Doorstep" Recommended Preface: To promote order conversion, start by paying at...
Marketing Challenges for Professionals
For well-trained professionals such as industrial consultants, lawyers or lecturers, the various intractable problems from different industries are naturally not a problem for them. However, if you are not a marketing expert, you may encounter a problem - that is, you do not understand the needs of customers enough to allow them to proactively purchase professional services.
When I saw “Why customers will pay: good professions don’t need to be sold!” 7 Secrets to Get Customers to Bring Their Money (opens in a new tab)” When reading this book, I found that the author helped everyone clarify the process of customers making purchasing decisions. Many people struggle with “how to attract customers to pay”, but the author takes a different approach and guides us to pay attention to the customer experience journey (opens in a new tab), and find the details and methods to break through the sales of professional services.
“Customer experience (opens in a new tab)” (customer experience) is a prominent business management theory in recent years. In order to enhance the added value of products and services to drive sales, many top companies have shifted from focusing on customer “consumer satisfaction” to further focusing on how to integrate every step of a customer’s contact with a product or service into an experience journey.
Book recommendation
After reading this book, I felt a sense of enlightenment. If you are also curious about the above questions, I am happy to recommend “Why customers will pay: good professionalism does not need to be sold!” 7 Secrets to Get Customers to Bring Their Money (opens in a new tab)” This is a good book.
★ Welcome to like the “Vista Writing Companion Program (opens in a new tab)” fan page!
★ Do you want your copywriting to be liked by more people? Come and watch “Slow Reading and Understanding in Seconds (opens in a new tab)”.
★ To improve your content power, please don’t miss the online course “Content Power: The Super Power of Building Brands (opens in a new tab)”
★ Photo Credit: Kaleidico (opens in a new tab)
Next step
Bring this topic to your team
Vista Cheng speaks and runs workshops on AI workflows, writing and content systems for companies, schools and public agencies.
